Ele.me will be acquired if you upload it again. Recently, in response to market rumors circulating on the Internet that "Douyin is negotiating with Alibaba to acquire Ele.me. It has now reached the price negotiation stage. If the negotiations go well, it is expected to be completed after the spring, and the acquisition price will be approximately US$7 billion." Douyin The relevant person in charge responded to the Nandu reporter: "There is no such plan." Ele.me also told the Nandu reporter: "There is absolutely nothing, it is completely a rumor."
This rumor has attracted much market attention, mainly because it was reported that two companies There are differences in the acquisition price. Alibaba’s expected price is 7.5 billion to 8 billion yuan. At the same time, it is reported that Byte only hopes to retain Ele.me’s instant delivery team, but Alibaba hopes that Byte will take over the entire Ele.me team.
In fact, news of acquisitions and similar acquisition amounts were reported in December last year, which caused Meituan's stock price to fluctuate up and down. Just one day after the news broke, Alibaba announced that Wu Yongming, CEO of Alibaba Group and chairman of Taotian Group, would concurrently serve as CEO of Taotian Group. At that time, rumors began to spread that Wu Yongming had begun to consider taking new capital actions for Ele.me, but at that time Ele.me denied the rumors.
In fact, Ele.me and Douyin had already begun cooperation before repeated market rumors. In August 2022, Ele.me and Douyin officially announced their cooperation. Ele.me will be based on the Douyin open platform and use mini programs as a carrier to work with Douyin to help millions of merchants provide Douyin users with customized services. Local life services from content planting, online ordering to instant delivery. The cooperation was described at the time as “deeply connecting merchants and consumers, and bringing a new local life experience of ‘see now, click now, reach now’ in the video era”.
At that time, the outside world believed that cooperation with Ele.me could largely make up for Douyin’s weakness in the local life service delivery sector. It is reported that at that time, Douyin entered the catering category of the local life service sector from the "group purchase" package. Its model did not support users to order freely, and merchants sold well-matched packages or fixed meals. The delivery of group purchase takeout products is handled by a third party, or the merchant delivers it themselves, and the stability of transportation capacity is not strong. Therefore, the terminal delivery link has always been a challenge that Douyin cannot avoid when developing this business.
It is reported that previous media reports stated that the goal of Douyin Life Services in 2023 is 150 billion yuan. This goal has exceeded one-third of Meituan’s annual hotel and hotel transaction volume, of which the catering sector needs to bear the burden. Nearly half of the target amount. However, Douyin has not made any response to this specific number. It is reported that the payment GMV of Douyin Life Service in the first half of 2022 exceeded 100 billion yuan.
source | Southern Metropolis Daily
