The movie "Hot and Spicy" directed by and starring Jia Ling has been officially announced to be released on the first day of the Lunar New Year.
Although some people have seen it a long time ago, it was shown on the platform that there is a preview of "Hot and Spicy" in the Spring Festival movie, but this time it was Jia Ling herself who announced the news on Weibo. And, not only that, she also said that she lost 100 pounds in one year for this movie.
When I saw the word 100 pounds, I guess all the netizens were stunned. What kind of perseverance and obsession does it take for a woman to lose another woman's weight in one year? In addition, Jia Ling is very good at maintaining a sense of mystery. From the beginning to the end, no one can see any photos of Jia Ling losing weight, which really makes people more and more curious about what kind of changes she has undergone.
Last time, when audience friends met Jia Ling during the Spring Festival, Jia Ling became the female director of the highest-grossing female-themed film in the world with "Hello, Li Huanying". It was not until the release of "Barbie" this year that she became the female director. Bit. Later, the copyright of this film was bought by Hollywood, which was a rare cultural export. So whether you like "Hello, Li Huanying" or not, you have to admire Jia Ling for doing what many people can't.
Now that Jia Ling has launched an impact on the Spring Festival, her lucky schedule, she must also want to achieve a box office miracle like "Hello, Li Huanying". So, what is Jia Ling's uniqueness that can guarantee her success this time? What about the audience? Not to mention, Jia Ling may actually have a few secret magic weapons in her hands.
Female director’s dual empowerment of female themes to target specific audiences
In the eyes of most people across the country, Jia Ling seems to be a female comedian that everyone is familiar with. Her appearance is common in everyone’s eyes. She participated in more than a dozen Spring Festival Gala Year, nothing special.
This is really a mistake in the film industry. The special thing about Jia Ling is that she is in a disadvantaged position in the film industry, that is, a woman.
Movies have always been an industrial category. Movies are often called the film industry. The world is often dominated by men. Even Hollywood, which is considered to be leading the world, is still dominated by men and has never treated women equally.
However, with the gradual increase in the status and voice of women in today's cities, women are increasingly eager for a work that can describe their lives and their souls. This is why we see more and more movies and TV shows later. The dramas are all labeled as female-themed, in the hope of making a fortune. After all, women’s money is really easy to make.
It's just that, usually, the female-themed dramas we see are all trying to seduce others. It is difficult for ordinary male directors to capture what women are thinking in their real psychological world. Sometimes, even female screenwriters can't They are all written from a male-centered perspective, and they are all literature about loving wives.
In this world ruled by men, Jia Ling, a female director and screenwriter, is unique in the Spring Festival. Moreover, Jia Ling does have the strong qualities of a true heroine. Female directors, female screenwriters, and female topics are undoubtedly aimed at today's new urban women. They have no reason not to go to the cinema to watch this movie.
relies on sincerity and audience popularity to close the distance and win over passers-by.
In addition to occupying a specific female audience, if it really wants to take off at the box office, it must rely on the broadest number of passers-by. Only by entering the sinking market and letting people across the country see you can you achieve great box office results. If you want to impress real passers-by, you can't just do this gimmick for women. All Jia Ling has to do is to try her best to get closer to the audience.
Last time, "Hello, Li Huanying" discussed mother. This time, Jia Ling wanted to discuss life. Life is a big topic. How to gently pick up this big topic and put it down again and again is to create a sense of no distance from the audience.
From Jia Ling's article announcing the movie, everyone can see that she treats her fans as her own people both in and out of her words, and her main focus is sincerity.
rambled on and on, shouting like her master Feng Gong: "I miss you." This trick has been tried for many years, but it has always worked, and it has easily shortened the distance between the audience.
Jia Ling, who has deep dimples when she smiles and looks very sweet at first glance, relies on this sincerity to win over the audience. This is a wonderful audience connection. She has a kind of sincerity that everyone can’t explain, which makes everyone She looks reliable and reassuring, like your girl next door.
There are mysterious and controversial points to create topics to attract special audiences
For this movie, Jia Ling went to the extreme level of confidentiality. She did not participate in variety shows or public events, just hoping to suppress everyone in the end. Jia Ling herself said that she didn't want to ruin the surprise, so she thought of showing it to everyone at the end. Such a mystery really arouses the curiosity of many people.
Also, Jia Ling is not only mysterious, but also has many controversial points focused on her. On the one hand, some people say that "she is not qualified." Why can Jia Ling win more than 5 billion in box office? "Hello, Li Huanying" is obviously very average, but I don't believe that Jia Ling's second movie can still have such bad luck.
On the other hand, this movie is a Japanese remake. Our country’s remakes of Japanese and Korean works all end up with four words: they are not acclimatized to the local environment. There are few adaptations that are reasonable and adaptable to localization. In addition, when it comes to remakes, everyone's attitude is: if you want to plagiarize, but don't dare to plagiarize openly, just buy the copyright. Therefore, the topic worthy of discussion and quarrel about this movie has been buried for everyone, just waiting to explode, with the two parties scolding each other. Movies are not afraid of being criticized, what they are afraid of is that no one will criticize them.
Now, just wait for the Spring Festival to see if these tricks will increase the movie box office.
