On the evening of January 13th, from the red carpet at the beginning to the group photo at the end, the whole Weibo night lasted for more than 9 hours, which was enough for celebrities from all walks of life. Everyone knew how tiring it was, but only Li Bingbing mentioned it on stage, saying that everyone had worked hard after sitting for such a long time.
This time’s Weibo Night was similar to previous events, with a red carpet and awards, and several performances interspersed with it. It also used a crowd tactic. Weibo’s appeal was obvious to all, with more than half of the top, first- and second-tier celebrities in the entertainment industry attending. Arrived at the scene.
As a result, whether it is a red carpet or an award ceremony, it has become a rare large-scale vanity fair. During the red carpet session, celebrities from all walks of life sported concave looks and high-end custom designs, which became a hot topic online. In the
awards ceremony, as an unofficial platform, you don’t have to weigh the gold content of those awards to know. The organizers must try their best to take care of them. They cannot make someone laugh all the time, and cannot let anyone sit on the bench all the time. Anyway, when it comes to the scene Those who receive awards or present awards will have the opportunity to show their faces.
Such a result is mutually beneficial, a win-win situation for both the platform and the celebrities. Sina held a Weibo night, attracting half of the entertainment industry's stars to join in. Whether it was the title or the six "philanthropic partners", the "top-up" amount will definitely have a surplus after deducting the expenses of hosting the party, and it will also help to highlight the status of the platform. Benefits.
As for celebrities, winning awards is secondary, and showing up is more important. After all, most celebrities rely on Weibo to maintain their popularity and do some business. Social platforms have become the barometer of celebrity popularity and influence, so even if they are more tiring than filming, It has to come.
The entire "pork-sharing" style awards ceremony was lackluster. There is no need to go into details here. Let's go back to this large-scale "Vanity Fair". Many details make people lament the reality, utilitarianism, cruelty and hierarchical nature of the vanity fair in the entertainment industry. How realistic and utilitarian is
? If you look at Gao Ye, you will know that
has to say that the most utilitarian platform is Weibo. The popular traffic stars attract everyone's attention, while the unpopular little actors are unknown. On this social platform, it has never been about character and acting skills. It is already obvious that different colors correspond to different flows.
Therefore, this is especially true for occasions like Weibo Night. Looking at the dozens of celebrities covered by the honor list, in addition to the top celebrities who can be invited, there are also some "new cutting-edge" and "new forces" awards. The platform bets on celebrities who they think will become famous. People who are unknown and have no traffic are not qualified to be on stage. Otherwise, why wouldn’t Weibo offer awards like “Facial Actor of the Year” or “Strong Green Leaf of the Year” or “Ensemble Actor of the Year”?
Maybe it was because he felt a lot about this Vanity Fair that Gao Ye, who was on Weibo for the first time, cried. "Rush" gave her the opportunity to appear on the same stage as the top stars in such a vanity fair. She chatted for a long time on stage, saying that although it was difficult, the future would be better. She also said, "I hope to meet all the friends who like me and will like me in the drama." Finally, she did not forget to recommend the new film " Article 20", the camera lost no time in showing Zhang Yimou in the audience, his expression was very happy.
Without "Crazy", Gao Ye would not be eligible to participate in this event. After the show was broadcast, she first appeared on Sohu Festival and Screaming Night, and then Weibo Night. The platform gave her enough recognition. In addition to letting her win the annual powerful actor award, it also arranged for her to recite "In the Name of Love·Warmth" with Wei Daxun.
Capital has a higher status than actors. Even if you don’t have a work, you will still be on stage.
The logic is similar to that of other award ceremonies. On Weibo night, the awards are heavier and more valuable as they come later. Therefore, Weibo queens and kings are always awarded at the end. The unimportant ones, such as the "New Blogger of the Year" with 10 people on stage, and the "Emerging Artist of the Year" with 8 people on stage, are all placed at the front.
What surprised me this year was that the heavyweight "Weibo Outstanding Actor" award, which was awarded almost at the finale, was given to Huang Xiaoming and Li Bingbing.
Huang Xiaoming is still barely able to stand up. After all, he has been active in the film and television industry. In 2023, he will star in the TV series "Stalker" and "Good Things Come in Twos" and the movies "The Last Truth" and "Volunteers: Heroes Attack" to meet the audience. actual performance.
Li Bingbing is different. In 2023, she will not have a single work, whether it is a movie, TV series, drama, or music. Therefore, in her acceptance speech, Li Bingbing used the words "uneasy and ashamed" and admitted that she did not bring good works to the audience in 2023.
With the nature of Weibo, if other actors have no works or appearances for a year, let alone winning awards, they may not even be qualified to participate in the party. Among actors who can be labeled as "excellent", Li Bingbing may not even be ranked among the twenty or thirty! The only reason why she can win this award is that the status of capital is higher than that of actors. As the boss of Hesong, Li Bingbing acts by herself, and her actors are acting. She and Weibo belong to a "high-level" cooperation between platforms, so why should she give it to them? A bit of face.
A truly powerful person can look at all the celebrities attending the party without giving the platform face
. Who has the biggest celebrity position and ranking? It has to be Zhang Yimou.
directed the Double Olympic Games, and the movie "Man Jiang Hong" won the box office championship. He was respected as the "National Master" by the audience. Zhang Yimou's status in the world is unquestionable.
So we looked at all the awards related to entertainment, film and television, and the only one who went on stage to receive the award alone was Zhang Yimou, and he accepted the award before the Weibo king&queen. The platform gave Zhang Yimou enough space.
Even so, Zhang Yimou dared not to give the platform face. Zhang Yimou, who has won almost all the A-type film festival awards, will definitely not take the recognition on social platforms seriously. He is willing to take the cast and crew to participate in this event. The purpose is to promote the movie! When you go on stage to receive the award, you can promote the movie, and Zhang Yimou will go up. But in the final group photo session, the host took the lead in cueing Zhang Yimou, hoping that he could come on stage to take part in the group photo, but Zhang Yimou did not go up.
The positioning of the group photo, with clear refraction levels
In such a highly anticipated occasion, the positioning of each photo is very particular, so everyone was very careful and cautious on the Weibo night, even Xiao Zhan and Ma The scene where Li gave up her position to each other.
Therefore, the most interesting highlight is the final group photo. There were more than 20 guests invited to the stage. Some of them had a clear understanding of where they should stand, so they quickly and calmly stood still, while the other half began to be humble when they came on stage. Finally, the organizer He stood up under the arrangement.
Take a look at this group photo! Everyone's positioning is very clever. Taking the middle diamond as the center point and arranging it to both sides, the tip of the diamond is the absolute C position. Standing here is Cao Guowei, the president of Weibo. On both sides of him are Wang Changtian, the president of Guangguang, and Fu Ruoqing, the chairman of China Film Group. The two people correspond to the most anticipated ones. "Article 20" and "It's Hot" won the Spring Festival Film Awards.
Standing next to Wang Changtian and Fu Ruoqing are Li Yuchun and Li Bingbing respectively. Do you understand this position? The status was given priority to women. One was a top star in the film and television industry, and the other was a big star in the music industry who always appeared at the finale of major evening parties. Both of them did not give in at all, and they occupied this position from the beginning.
On Li Yuchun's side, Zhu Yilong and Yang Zi, who have won Weibo king%queen, are pushed aside. Even senior Ma Li has to stay behind. Who is the top person?
On the other side, Huang Bo and Huang Xiaoming stood next to each other, while the modest and cautious Hu Ge stood closer to the side. As for the young men from the Times Youth League, they could only stand in the second row.
