On January 14, the theater movie "Extreme Aid" was released for three days. According to data from Maoyan Professional Edition, the film only received a cumulative box office of 55,000 yuan, and the split box office was only 53,000 yuan. And this movie, which focuses on extreme rescue, is a typical commercial film and is packed with stars. Why are there such pitiful box office results?
Let’s take a look at the all-star cast of this movie. Douban information shows that Xuecun and Yu Qing are the screenwriters, directors and starring couples of this film. In addition, the film also stars Huang Shengyi, Wang Qianyuan, Wei Chen, Lin Yongjian, Bao Beier, Cheng Ye, Xiu Rui, Du Haitao, Li Rui and many other well-known actors. In terms of star lineup, "Extreme Aid" is not inferior to many theater movies of the same period.
Let’s look at the synopsis of the movie:
The cowardly Xu Dabai (played by Xuecun) pays out of his own pocket to find out why his wife, Wang Youwei, died saving lives as a civilian rescue team member in order to explore the rescue career that his wife is passionate about. Volunteers who contribute money, effort, and finally their lives chose to join the private rescue team, growing from reserve team members to full-time team members, and finally completed their transformation in the process of rescuing people and self-rescue.
Judging from the trailer of "Extreme Rescue", this movie shows a lot of rescue content, which is a relatively typical disaster rescue movie. Under normal circumstances, with this type of subject matter, as long as the quality is not too bad, there will not be too many problems with this kind of all-star lineup, and the box office will exceed 100 million. Looking back at the current situation of "Extreme Aid", the box office is ridiculously low. The reasons should be as follows.
The first reason is that the Yukimura couple are screenwriters, directors and starring actors, which really dissuaded many cautious fans. The last one who brought together many stars and also acted as screenwriter, director and starring actor was Guo Degang and his "Nineteen Generations of Ancestors". Fans still remember the poor quality of that movie. Therefore, comedians who write, direct and act in their own films can easily dissuade fans.
For movie fans, going to the cinema means spending real money. Movie fans' money is money, not blown by the strong wind. Therefore, comedians write, direct and act themselves, which makes it easy for movie fans to see that behind the so-called all-round talent, there may be no talent in any one area. For the Yukimura couple, at least, it is unreasonable to serve as screenwriters. They should leave professional matters to professionals.
The second reason is that this movie seems to have an all-star cast, but many of the stars are more like just playing for tickets and have no box office appeal. For example, in this film, Huang Shengyi is ranked first among the leading actors. This actress, who was once popular in Stephen Chow's movies, has not had any high-grossing works since she made her own movies, and the quality of her movies and TV series continues to be low. For Huang Shengyi, she is well-known, but this popularity has not translated into appeal in the box office market.
In addition, many actors, such as Wang Qianyuan, Wei Chen, Lin Yongjian, Bao Beier, Cheng Ye, Xiu Rui, Du Haitao, Li Rui, etc., actually persuaded fans to quit. For example, Bao Beier's current reputation among movie fans is not optimistic. As for "Extreme Aid", having Bao Bell in it may make some fans think that this is another bad movie.
The third reason is that comedians appearing in disaster movies seem to lack credibility. Comedies and disaster movies are two completely opposite movie themes. It can even be said that the two are in conflict. Comedy films are lively, while disaster films are serious. In rescue-themed movies, a large number of comedians appear, which can easily lead movie fans to regard them as bad movies.
Obviously, many of the Yukimura couple’s friends are comedians. The big names invited to this "Extreme Rescue" are also friends of the Xuecun couple. The large cast of comedians largely dilutes the film's disaster-rescue tension. In the film's scheduled trailer, Xuecun is even more funny. At the end of the rescue, there is a comedy line saying that Northeasterners are all lively Lei Feng. This is the breakdown of the rescue theme.
The fourth reason is that the scenes in "Extreme Rescue" are really too few and too thin to compete with real disaster rescue movies. Many of us comedians like to cross over and change careers, become directors, and shoot genre films. In fact, a large number of genre films have a starting point for the industry, and not all comedians who come from across the field can direct. Rescue movies require a professional shooting team, and at the same time, a professional directing team.
For movie fans, they obviously already know this truth. Therefore, when a large number of cross-border comedians become directors, movie fans are very cautious. "Extreme Aid" was released for 3 days, and the box office was only 55,000 yuan. This is the result of everyone's caution. (Text/Ma Qingyun)
