Picture source @Visual China
Article | Rhino Entertainment, author | Shen Wanting, editor | Pu Fang
The market battle for the top drama labels this year started earlier than last year.
The "Flowers" effect is still continuing, but the drama market in the beginning of 2024 will not only include "Flowers". When you look at the popular dramas on major platforms, you will find that the three established drama companies Noon Sunshine, Huace Film and Television, and Ningmeng Film and Television have taken the lead in "debuting" and "pre-empting" with three works with different themes.
The "first player" of the "three major" drama labels
first appeared in the urban romantic light comedy "You Too Have Today" produced by Ningmeng. The drama was broadcast on Youku on January 4.
Urban Romance is one of Ningmeng’s key tracks in the past two years. Its relevant person in charge once said in a public interview that when choosing projects, they will focus on “extremely unique CP characters and the most exciting emotional value.” , as well as the emotional ecology and values of the younger generation." For example, "It's Just Love", which was well-received last year, is regarded as a "clean flow" paradigm in multiple creative aspects such as youth, emotion, and small character narrative. Its soothing and down-to-earth daily life has been particularly well received by young audiences.
"You Too Have Today" is a light-hearted romantic drama, trying to explore the ideal love view of Generation Z youth through the romantic love and collision of opinions between the male and female protagonists, and organically integrate comedy, CP sense and reality. While the play has a relaxed and cheerful tone, it also explores more diverse genre elements and content values. After more than a week of popularity, the popularity of the show has steadily increased. The popularity value on Youku has exceeded 8,500, and the popularity ranking of Maoyan TV series is also at the forefront.
Noon Sunshine's "Dajiang Dahe: Time Cantabile" (hereinafter referred to as "Dajiang Dahe 3") and Huace's "Our Translator" both chose to go online on January 8.
, whose presence was not very strong throughout 2023, made a sincere work at the beginning of 2024. As one of the most successful drama IPs created by Noon, the "Dajiang Dahe" series has accumulated a wide audience base, and this final chapter carries high expectations from the audience and the market. The return of the original cast, the blessing of the "Gold" production team, and the continuity between the three trilogies have all provided an "insurance" for the quality of the show in advance.
Judging from the current reputation, the premiere of "Dajiang Dahe 3" withstood the audience's "trial". "The ceiling of realism themes" "People will fall in love with Song Yunhui repeatedly at different age groups" "It still tastes the same after waiting for three years"... In Douban's drama reviews and short reviews, most netizens gave 4 stars and above ratings. The TV viewing performance and popularity across the entire network are also on the rise.
Huace, who has always maintained a stable output in the urban track, opened the year with "Go Where the Wind Is" last year, providing another solution to urban themes with the "pastoral healing" style, and later launched "Three Points" and " Dramas such as "All the Way to the Sun" and "Warm Spring Sun" have opened up more subdivisions of the urban genre. This year, Huace's first work also comes from the urban track - "Our Translator", and the broadcast platform still chooses Hunan Satellite TV and Mango TV.
The story background of "Our Translator" focuses on the translation industry from the perspective of the "new era". It focuses on the "double A" love relationship, which includes both romantic and sweet love and the career ideal of working side by side. Song Qian and Chen Xingxu The sense of cp has become the focus of hot discussion among netizens. Since its broadcast, the show's popularity across the entire network has been remarkable, and it once ranked among the top 3 in lists such as Maoyan and Guduo.
2024, what other “seed players” do they have?
has the "starting player", but are the follow-up reserves of the three drama companies in place? What other "seeded players" do they have?
As early as more than a month ago, Ningmeng officially released the 2024 drama list containing 16 works, covering five major tracks: reality, suspense, romance, costume, and innovation.
is first of all a real-life track that has always been regarded as the core advantage of Ning Meng. It has the hit sequel "Thirty Only 2", which uses female group portraits to accompany the growth of new urban women; there are also "Question 2" and "Flying Knife". The medical themes use medical stories to care about all aspects of social life. Among them, whether "Ask the Heart 2" can continue the popularity and popularity of the previous work is worthy of attention; there are also "Little Sanju" and "Baoqingli" that target the pain points of housing and care for different generations of people. relationship with residence and time.
In terms of suspense and romance, Ningmeng has launched three key dramas each. Among them, the suspense drama "Crime Hunter 2" should be the project that attracts the most attention from users. The success of the first part has raised expectations for the sequel. It is reported that the The depth of topics in unit cases in Part Two will be upgraded. The 4 works in the ancient costume track are both female and male. They are both original and IP adaptations. It can be seen that Ningmeng is determined to reshape ancient costumes. Among them, "Yi Nian Jiangnan" in the "Yi Nian" series, co-written with screenwriter Zhang Wei, is also In the playlist. In addition, the fantasy adventure drama "The End of Ten Days" in the innovation track is the top one in the Tomato novel reading list, and its film and television adaptation has attracted much attention.
Noon Sunshine, which has the aura of "high quality", may regain its leading influence in the Chinese drama industry in 2024. If nothing else goes wrong, in addition to "Dajiang Dahe 3", Noon Sunshine will launch "Hard Manufacturing", "Alley Family", "Mortal Song", "In the Name of the Son" and other dramas this year, and the broadcasting platforms are all over Ayouteng Mang's four major long-form video platforms.
It’s easy to see that Sunshine at Noon will continue to delve into the field of realism and adaptations of serious literature. Specifically, the period business war drama "Hard Manufacturing", which will be broadcast on iQiyi and Tencent Video, is adapted from Anai's novel of the same name. The period spans from 1998 to 2008 and tells the story of the manufacturing industry's survival in the cracks of policy and market. s story. The drama stars Zhang Xincheng, Song Zuer, Wang Yanlin, Ren Chengwei, etc., and is directed by Li Xue, who has collaborated with Noon Sun on dramas such as "The Pretender" and "Surgery".
Another period drama "Alley Family" witnesses the development and progress of the times from the perspective of three families in an alley in Suzhou in the late 1970s. The play is adapted from the novel of the same name by Fantasy Works author Da Mi and is written by him. It brings together popular young and old actors such as Yan Ni, Li Guangjie, Guo Xiaodong, Jiang Xin, Fan Chengcheng, Guan Xiaotong, Wang Anyu and other powerful actors. It will be broadcast on Hunan Satellite TV and Mango TV. In addition, "Mortal Song" and "In the Name of the Son", both urban themes, will be launched on iQiyi and Youku respectively, and will explore real-life topics such as drifting to Beijing, second children, and family education.
Huace, which has always won by quantity, occupies a place in the 2024 drama list of CCTV, major satellite TV and several major long-form video platforms, with themes covering many fields such as costume, reality, urban, and suspense.
The leading project among the costume dramas is undoubtedly "National Color Youth", which is an in-depth cooperation with Mango. From the size of the IP, the starring lineup to the behind-the-scenes team, it has raised expectations. The play is adapted from the novel of the same name by Qidian Reading writer Yi Qianzhong, a subsidiary of China Literature Group. It has been featured on the homepage of Qidian Girls' Network and received tens of thousands of collections, clicks and recommendations. One of the biggest highlights is that Yang Zi and Li Xian collaborate again after "Dear, Beloved". The director of this drama, Ding Ziguang, has also directed "In the Name of Family" and "Go Where the Wind Is" produced by Huace. Multiple works.
In addition to "The Beauty of the Country", Huace will also collaborate with Yang Zi on the urban emotional topic drama "The Story of Cheng Huan", which will appear in the 2024 CCTV drama list and Tencent Video's list. Adapted from the novel of the same name by Yi Shu, one of the "Three Miracles of Hong Kong Literary Circle", the combination of Yang Zi and Xu Kai, and the topic of women that have attracted much attention, all seem to indicate that this will be another "hotly searched for physique" drama. In addition, "You are more beautiful than the starlight" and "Please fall in love with me like this" in the urban track are broadcast exclusively on Tencent Video, Mango TV Network and iQiyi respectively.
's suspense track "The Imperative" deserves special attention. It is the first domestic anti-crime drama with a prison detective theme. It is adapted from the famous realist writer Zhang Ping's "Golden Shield Literary Award First Prize" winning novel "House of Flying Daggers" , has been called "the ceiling of domestic anti-crime and anti-corruption novels" and "the most shocking realistic novel" by readers.The drama also appears in Youku's 2024 drama list.
From the content reserves of these three major drama companies, we can feel that the market competition in 2024 will only become more intense. Whether it is a leading label with rich production resources and experience, a rising star that has suddenly emerged in recent years, or a novice "player" who is gearing up, they all have the opportunity to leave a "leave" in this year's drama arena with high-quality content. Name".
