In the entertainment industry, in addition to acting and singing, some star artists also have the identity of racing drivers. From the big brother Jackie Chan in the entertainment industry to the handsome Aaron Kwok and the youthful and sunny Lin Zhiying, they are all representatives of star racing drivers. Precisely because of their special status, joining hands with the car brand is undoubtedly a perfect match. For example, Aaron Kwok, who is holding hands with Lynk & Co, and Jimmy Lin, who endorses Xiaopeng.
On January 10, Lynk & Co Auto officially announced that Aaron Kwok, the king-level film, television, singer, and all-around artist and racing driver who got to know Lynk & Co on the track, has officially become the Lynk & Co brand ambassador.
"I like driving Lynk & Co's cars very much, both in terms of handling and driving experience. I want more people to see Lynk & Co and witness the power of China's good cars." Aaron Kwok said. As early as 1997, Aaron Kwok began to devote himself to racing and has been "inexhaustible" in love with racing ever since. At the 2019wtcr Touring Car World Cup in Macau, Aaron Kwok served as the awarding guest and witnessed the "highlight moment" when the Lynk & Co cyan racing team won the three-round race championship at the station. In 2023, Aaron Kwok will join the Shell JK Lynk & Co Racing Team as a special guest driver to compete in the 2023 TCR China Series.
It is understood that after joining hands this time, Aaron Kwok will become Lynk & Co’s first brand ambassador in seven years. Lin Jie, senior vice president of Geely Automobile Group and general manager of Lynk & Co Auto Sales Co., Ltd., said: "Inviting Mr. Aaron Kwok to become the Lynk & Co brand ambassador stems from the King's comprehensive recognition of the performance, control and safety genes of Lynk & Co's products. Definitely, on the other hand, it is also based on our compatibility in challenging conventions and daring to do different brand concepts."
In the past 2023, Lynk & Co's annual sales exceeded 220,000 units, a year-on-year increase of 22.27%. In the world motor sports arena On the 2023 TCR World Tour, Lynk & Co won the annual team championship in the 2023 TCR World Tour. With its impressive results of 6 championships in 5 years, Lynk & Co showed the world the excellent strength of Made in China.
cover news reporter Liu Nian
