According to cctv6, some theaters in Changsha have recently launched a movie refund mechanism. Within 30 minutes of watching the movie, viewers can enjoy refund benefits without manual intervention and full self-service.
It is reported that this service is provided by Jianticiao Group. For designated theaters and movies, if you are not satisfied with the movie or cinema service within 30 minutes after the movie opens (the opening time is marked on the movie ticket), you can apply for a refund. After the application is approved, the group will be responsible for a full refund, which will not affect the theater's normal operations and box office revenue.
It is reported that this service has recently been launched as a pilot in Changsha and is expected to serve more than 1,000 theaters across the country during the Spring Festival. Peng Xiangwei, chief operating officer of Jianpiao Group, said that in terms of film types, art films may not be within the scope of services.
Industry insiders said: This service provides help to standardize the film market and promote the high-quality development of films. With the guarantee of watching movies, audiences are more daring to buy tickets.
Within 30 minutes of the opening
tickets can be refunded due to poor movie quality or children playing
According to Peng Xiangwei, chief operating officer of Jianticiao Group, there are three situations they envision for refunds if they are not satisfied: the first is dissatisfaction with the cinema, such as The equipment is too old, and I forgot to turn on the air conditioner in the summer; the second is the most common, that is, I am not satisfied with the quality of the film; the third is other things, such as children who are very noisy during the movie. , affecting his movie-watching experience.
"There are also imported movies. If fans buy the original version with a Chinese dub, they can apply for a refund within 30 minutes," he said. The refund rate during New Year's Day is only 0.5%, which means that 200 people in Rio One person refunded the check. "The number of refunds is not as high as expected. Audiences still want to watch a good movie, rather than deliberately taking advantage of it."
During previous holidays, netizens frequently complained about children disrupting the movie-watching environment.
Dong Yuzhi, deputy dean and professor of the China-Korea School of New Media at Zhongnan University of Economics and Law, told reporters that this service is a good thing for consumers who choose to refund their tickets, such as if they really have something to leave the venue temporarily, or they feel that the viewing environment is Poor, after all, watching movies requires a state of mind, and refunding tickets at this time is a stop loss. But it may not be a good thing for consumers who continue to watch movies. Audiences who refund their tickets and leave will interfere with their movie-watching experience and effect.
The specific process for refunding tickets is as follows: If you are not satisfied within 30 minutes after entering, you can enter the mini program to apply for a refund. After exiting the theater, swipe the generated QR code at the ticket gate to complete the refund.
One of the refund steps. Picture/Jianpiao Group provides
Source: Political and Legal Channel
