Edited by: Li Zedong
At 19:00 on the evening of January 9, the account "Walking with Hui" named after Dong Yuhui made its live broadcast debut.
Yu Minhong and Dong Yuhui led 7 anchors, and a group of 9 people conducted live broadcasts including product delivery, talent performances, fan interaction and other aspects.
Dong Yuhui, who was dressed in a black suit, was the first to appear in front of the camera, releasing a lottery and interacting with fans. Later, Dong Yuhui transformed into a host, and the studio anchor team appeared one by one in the talent show.
According to statistics, the number of fans of "Along with Hui" was 4.168 million when it started and reached 7.089 million when it ended. In less than 4 hours, Dong Yuhui gained nearly 3 million followers, almost 12,000 followers every minute.
"I can't eat or sleep these days. I didn't sleep a wink all night last night." When it comes to preparations for the live broadcast room, Dong Yuhui said bluntly that exploring new businesses has challenges and difficulties. Yu Minhong has always supported him and selected various talents from the East. The department has selected some people to join "Walking with Hui", and he bluntly said that he is also a partner of Oriental Selection, "so I hope both companies will do well."
"We are still led by Teacher Yu here." Dong Yuhui emphasized many times.
It is worth noting that during the live broadcast, Dong Yuhui also responded that the income from online transmission was more than 500 million. He said: "Irresponsible news. My mother sent me a message saying, get the money quickly." In addition, he also responded to whether he would bring cosmetics. He said bluntly: "I still can't overcome my heart."
According to Gray Dolphin data, as of 21:00 on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, with the peak number of viewers exceeding 1.7 million. In terms of GMV, around 22:20 on the 9th, Dong Yuhui revealed that the sales of this live broadcast have exceeded 150 million yuan.
However, on this night, in the same arena, the performance of Oriental Selection was relatively bleak. On the sales list, Yu Hui jumped to the first place. At the same time, Oriental Selection was ranked outside the tenth place.
It is worth noting that just one day before the live broadcast, Oriental Selection also released a new price guarantee mechanism.
On January 8, Oriental Selection’s official Weibo announced that in order to continue to improve customer service experience, Oriental Selection will upgrade the price guarantee mechanism from now on. Among them, all self-operated products are guaranteed for 7 days for food and 30 days for non-food products from the date of payment. For third-party store products (excluding fresh fruits) purchased in Oriental Selection and "Walking with Hui" Douyin live broadcast rooms, the food price is guaranteed for 7 days and the non-food price is guaranteed for 15 days from the date of payment.
In this regard, industry sources said that under the overall situation of Oriental Selection, this move is to put the main station eggs in multiple channels to better meet the needs of fans with different preferences. It seems to be diluted, but in fact the total number is growing.
Daily Economic News Comprehensive Public Information
Daily Economic News
