At the desperate moment of the battle between "Baoqiang" and "Baoqiang", Mr. Bao withstood the high pressure to negotiate with the Qilin Club, and counterattacked at the last minute, leaving the mess to the Qilin Club.
From then on, Mr. Bao withdrew from the stock market and turned back into A Bao, disappearing on the Yellow River Road and farming with Fa Gen's son A Si. A lively drama in Shanghai finally came to an end.
Excerpt from the episode "Flowers"
On the evening of January 9, "Flowers" officially ended. I have to say that Wong Kar-wai told a good story with his TV series debut.
started broadcasting for 10 minutes, the ratings of CCTV8 exceeded 2, the popularity value on Tencent website exceeded 31,000, 170,000 people scored a high score of 8.3, the Detawen prosperity index was 3, and "Hurricane" surpassed 2.88...
"Flowers" drama series was handed over It gave an amazing answer and set a benchmark for domestic TV dramas.
The poster of "Flowers"
The most talked-about thing in the drama is Wong Kar-wai's human fireworks through eating and drinking:
Every time after discussing business, Mr. Bao has to go back to Reiko's Night Tokyo to eat a bowl of "Mr. Bao" "Pork rice cake with rice"; the pork ribs rice cake is not just pork ribs plus rice cake, but also a testimony of the friendship between Mr. Bao and Ms. Wang; Mr. Bao and Li Li not only have a head-on confrontation, but also support each other and help each other.
As the series became popular, the Yellow River Road was blocked, "Hu Ge's suits" were out of stock, and the Peace Hotel was almost fully booked. The "Shanghai-style life" of "Shanghai-style life" in "Flowers" has become a check-in object for netizens. Clothing, catering, hotels, tourism... "Flowers" has become the "top seller" at the beginning of the year in all walks of life.
How many industries have benefited from the "blooming dividend"?
Clothes: Mr. Bao’s same style suit from Haining Leather City has made a strong appearance in the circle
“Wearing a suit requires the person to wear it, not the clothes to wear the person.” - Uncle Ye
Suit is the shirt of the business world.
In the first episode of "Flowers", my uncle took Po to enter the business world. The first thing he did was to change his look. He asked a Ningbo Red Gang tailor to customize a set of gimmick suits for Po.
Some people say that before wearing a suit, Hu Ge was just A Bao who ran the docks in Shanghai. After putting on a suit, he was the well-dressed Mr. Bao who had stocks on his left hand and foreign trade on his right hand.
Excerpted from the episode "Flowers"
No one probably thought that the first popular men's clothing item in 2024 would be "Hu Ge's same flannel suit". Also returning to the public eye is a familiar yet mysterious clothing industry group - Ningbo Red Gang Tailors.
Wang Xiaofang, who started his apprenticeship at the age of 16, is now the sixth generation head of Wang Xingchang Tailors in Fenghua, Ningbo, and the inheritor of the national intangible cultural heritage red gang tailor. Not surprisingly, Wang Xiaofang’s phone has been inundated with calls in the past few days, and his WeChat messages have been ringing non-stop. Although the customization cycle for a suit starts at least 15 days, during which he has to go through two fittings and adjustments, there is no trace of it. Did not affect consumer enthusiasm.
In addition to Ningbo Red Gang Tailors, Haining Leather, which is all-powerful in the clothing industry, has also soared in popularity with "Flowers".
Mr. Wei, the "Little Prince of Haining Fur", bravely went to Shanghai and tried his best to grab Mr. Bao's order. He became famous on the Yellow River Road. Before the business was done, the eighty-eight tables "Farewell My Concubine" He gave it away first, and he ate more than 30,000 yuan in one meal...
Mr. Wei's confidence may come from a line from "Hao Heng":
"Come to Haining, a leather city is waiting for you!"
Uncle Haining played by Fan Mingqi. Excerpted from the episode "Flowers"
These days, Fan Mingqi, the drama cadre of the Haining City Cultural Center who uttered this line, has become a local celebrity. Although she does not have many roles, she has attracted a lot of "fans".
“My camera was transferred to several groups of Haining leather practitioners by friends, and many leather bosses were very excited!” When picking up the phone, Fan Mingqi told reporters that the title “Uncle Haining” has replaced his real name.
In August 2021, Fan Mingqi came to the crew of "Flowers" at Shanghai Chedun Film and Television Base. As the only Haining native among the four Haining uncles in the play, he also taught Mr. Wei Zheng Kai authentic Haining dialect on the set.
“It’s impossible not to be nervous when playing against professional actors, but everyone is trying their best to do their best." Fan Mingqi revealed to reporters that during the filming, she deeply felt director Wong Kar-wai's requirements for excellence. For this less than three-minute scene, the actors had to say their lines no less than fifty or sixty times before it was approved.
"Look now, (Haining Leather City) ) There are also double-faced nuns and nigiri coats. Are you chasing after Ms. Wang? I'll help you choose a piece of clothing. Can you give it to Miss Wang? "
" Mr. Wei, Haining Leather City is developing very well now. You should come back early to take a look. "
After the drama became popular, Haining Leather City followed the hot spot and quickly asked Fan Mingqi to shoot a video of "calling Mr. Wei from a distance", using the "Flowers" effect to advertise the local clothing industry.
Fan Mingqi told reporters that at the moment It is the peak season for the fur industry. Many leather shop owners have already felt the enthusiasm brought by "Flowers" and hope that their publicity can add another "winter fire" to the business of Haining Leather City. "
Food: Ship King Fried Rice and "Fanhua" set meal have become the new favorites of diners
" The ones that have laid eggs are called mackerel, and the ones that have not laid eggs are called Sichuan Wu, which are specialties of Xiangshan. Add Yinzhou prickly ash, wild large scallops, shredded Jinhua ham, egg whites, and Thai fragrant rice (the fragrant rice is steamed with soup). Most of the Chinese ship kings are from Ningbo, and they all like this hometown taste, so they call it ' Ship King Fried Rice'. "——Uncle
Never gets tired of food, which is the unique Shanghai accent in "Flowers".
In the drama, Li Li relied on the Hong Kong chef to come to the rescue to serve out "Crane Needle", "Flaming King Snake" and "Ship King Fried Rice" "Three signature dishes allowed Zhizhenyuan to win the "Battle of the Yellow River Road."
Among them, the "Ship King Fried Rice" that my uncle never forgets evoked the memories of countless Ningbo people, and the Songlan Mountain Wendy's in Xiangshan, Ningbo The Garden Restaurant took advantage of the trend and launched the "Ship King Fried Rice".
Ingredients for the "Ship King Fried Rice" launched by Wendy's Garden Restaurant. The picture is provided by the interviewee
"This dish is actually a traditional dish of Xiangshan fishermen, Lao Yi Every household for generations can do it. The boss of the ship wanders on the sea all year round. You see, ham, scallops, and pickled vegetables (Potherb mustard) are all ingredients that are not easy to spoil and can be preserved for a long time. Of course, ordinary fishermen may use local fish fillets and bacon instead of expensive ingredients, so they can make money at their own expense. "
Ms. Liu, the person in charge of Wendy Garden Restaurant, told reporters that Chuanwu is a unique seafood in Xiangshan. Around half a month before Qingming Festival every year, blue-spotted mackerel migrates to the waters of Xiangshan to prepare for seed production. The fish caught at this time is rich in fat. It is called "鈆郃", and because of its homophonic pronunciation, it is also called "Sichuan Wu" or "Chuanwu" by the people.
wants to make a one-to-one replica of "Ship King Fried Rice". Other ingredients are easy to get, but you can't catch Sichuan Wu at the moment. There are still several months left in the season. What should we do? Ms. Liu told reporters that this is the secret of Wendy’s Garden Restaurant being able to take the lead in launching "Ship King Fried Rice".
"In fact, 'Sichuan Wu' has always been the top ingredient in Xiangshan. Usually, To sell for more than 100 kilograms, a fish will cost 600 to 700 yuan. Because we love to eat, we froze a few strips in the freezer in 2023, thinking we would digest them slowly. Unexpectedly, "Flowers" made this dish popular. We followed the popularity and simply took it out to share with everyone. "
Ms. Liu said that due to the appeal of "Flowers" and the affordable price of 68 yuan per serving, many friends have come here these days, and sales are very good.
Wendy Garden Restaurant launched "Ship King Fried Rice". Picture provided by interviewee
In addition to "Ship King Fried Rice", Ms. Wang's favorite pork ribs rice cake has also become the top search on the takeout platform, with search volume soaring nearly seven times and takeout volume soaring 200%.
is located on Yunnan Road, Huangpu District, Shanghai Xiandelai's main store, known as the "King of Spare Ribs and Rice Cake", is the childhood memory of countless Shanghainese. These days, many tourists come here with suitcases. Yu Jie, the current helmsman of Xiandelai, lamented that even if the goods are stocked The quantity doubled, and the Yunnan Road main store still sold out the pork ribs and rice cakes for the first time in history.
The signature butterfly cakes of the International Hotel were already selling like hotcakes, but now you have to queue for at least an hour...
The catering industry is going crazy. "Wealth and honor" has also been firmly caught by the Peace Hotel and the prototype of "Zhizhenyuan" - Moss Shengyuan Restaurant.
Peace Hotel and "Flowers" jointly launched a customized meal for two people, with 20 sets per day. The set price is 1,460 yuan, plus a 16.6% service fee. The total price is as high as 1,702 yuan, which is still hard to find. With the popularity of "Meal for Two", Peace Hotel has also launched "Flower Afternoon Tea", priced at 599 yuan for a single person and 999 yuan for a double person, with a 16.6% service charge added.
Peace Hotel and "Flowers" jointly launched a customized meal for two.
Moss Garden Restaurant's private room has been booked for half a month, and has launched five stalls of Spring Festival packages, with prices ranging from 1,380 yuan to 4,880 yuan. , which was sold out a few days ago.
However, the reporter noticed that many tourists complained that the Peace Hotel tasted average and the price was too high. However, some Shanghai netizens came forward to explain that in fact, the price of Peace Hotel has always been high, and there was no excessive premium because of "Flowers".
Stay: Will anyone pay the 28,888 yuan per night during the Spring Festival?
"How about a British suite? It costs US$80 plus two packs of Chinese cigarettes for a day." - A Bao
"One drama can set a city on fire." In recent years, it is not uncommon for film and television dramas to empower the local tourism industry. For example, the popularity of "Crazy" has led to the popularity of homestays in Jiangmen, Guangdong.
"Flowers" is no exception. Audiences who have watched the series believe that they all still remember the classic scene where Po asked his uncle to come out for help:
At the Peace Hotel, the uncle even looked at the four suites and found them too small and "unusable" until he came to the UK. In front of the suite, he slowly said "very good" and admitted that this was his long private room for a long time.
This British suite actually has a lot of history.
The Peace Hotel was formerly the Chinachem Hotel built in 1926. It has an excellent view of the intersection of Nanjing and the Bund. Today, as part of the Bund building complex in Shanghai, it has been listed as the fourth batch of national key cultural relics protection units. The British businessman Lord Sassoon hoped to make it a social place for Shanghai's celebrities when it was first built. Marshall, Stuart, Bernard Shaw, Chaplin, Soong Ching Ling, Lu Xun... countless dignitaries and celebrities have stayed here.
The Nine Kingdoms Suite is the crown jewel of the Peace Hotel. It is named after nine countries: China, India, Japan, the United States, the United Kingdom, France, Germany, Italy, and Spain, which condenses the architectural art of each country.
As of press time, the reservation status of the "British Flower Suite" at the Peace Hotel on weekdays (16,888 yuan).
There is no doubt that Peace Hotel is one of the biggest winners behind the "Flower Fever". Tongcheng Travel data shows that from December 27, 2023 to January 5, 2024, the popularity of Peace Hotel travel searches increased by 415% month-on-month.
In addition to the hot sales of the "Flower Package", the Peace Hotel also changed the "British Suite No. 72" to the "British Blossom Suite". The price of this suite on weekdays and weekends is 16,888 yuan and 18,888 yuan per night respectively, and has been basically booked recently. During the Spring Festival, the price increased to 28,888 yuan, and some people have already booked suites during the Spring Festival.
lines: Is it a joke or reality to make a net profit of 1,040 yuan after two laps?
On the Yellow River Road, Mr. Bao only recognized Mr. Bao who walked on two legs. ——Abao
"Don't come to the Yellow River Road, it's all people following the crowd!"
"The Yellow River Road is almost crushed by people!"
...
In the past two days, when I opened the map, the Yellow River Road was absolutely blocked into a red line.
Baidu map shows the congestion situation on Huanghe Road in Shanghai
"Flowers" has single-handedly made Huanghe Road a new Internet celebrity street in Shanghai. Drama fans, tourists, and self-media come here in droves, and many old Shanghainese come here to reminisce.
business opportunities have arrived. In the Little Red Book, "Flower City Walk" has become the business philosophy of many Shanghai tour guides. Some sellers have launched a Shanghai citywalk route related to the landmarks in the drama. You can check in landmarks such as Yellow River Road and Peace Hotel, and provide explanations in Mandarin and Shanghainese. The fee for the approximately 3-kilometer route starts at 520 yuan. However, the expensive charges have also been questioned by many. Some netizens said, "The charge for a route of about 3 kilometers starts at 520 yuan. It is better to walk around by myself." "I made 1,040 yuan by walking two laps by myself."
To verify whether this service is so expensive.The reporter opened the city walk product related to "Flowers" on Ctrip. According to the product page introduction, the price starts from 100 yuan. Passengers can check in 24 related landmarks such as the Peace Hotel and Jacket No. 27 in the drama.
Chaozhou News reporter inquired about "Flowers" city walk related products
After the reporter called, the relevant customer service told them that this was a project they specially launched after the popularity of "Flowers". The product is a one-on-one service, and the Mandarin explanation is 600 Yuan, the Shanghainese explanation is 700 yuan, the tour guide service is 8 hours, the fare needs to be paid extra, and the number of places that can be checked in depends on the physical strength of the tourists. Recently, they have received five or six group reservations every day.
Behind "Flowers" is the prosperity of all walks of life.
In the series, when the sales of Sanyang brand exceeded 10 million, Mr. Bao left a sentence in front of the TV with high spirits: "We want to thank this era."
一A flower blooming alone is not spring, but a hundred flowers blooming together fills the garden.
In those days when everything seemed to be taking off, what we saw in "Flowers" was not only the overt and covert fighting at Bund 27, the ups and downs of the stock market and the passionate business war on the Yellow River Road, but also Tao Tao's seafood business, Linghong's boutiques and even cigarette vendors can make a little fortune based on information. What really touches us may be those days when the economy was prosperous and all walks of life achieved mutual success.
Outside the drama, the "flowering dividend" has indeed allowed more and more industries to reap solid benefits.
"Flowers: Annotated Edition" written by Jin Yucheng, annotated by Shen Hongfei, published by Yangtze River Literature and Art Publishing House
Many viewers picked up the novel "Flowers" after watching the play. The annotated version of "Flowers" was sold out in some Shanghai bookstores. Previously, the best-selling list of Dangdang books showed that "Fanhua" and "Fanhua: Annotated Edition" ranked fifth and sixth in sales in the past 24 hours; in the past 7 days, the sales of "Fanhua: Annotated Edition" and "Fanhua" Ranked 6th and 8th respectively.
On January 8, the first season of the stage play "Flowers" officially opened in Shanghai. The box office exceeded 2 million in just 3 hours, and the server was even squeezed and paralyzed for a time. The story of
's drama series "Flowers" has come to an end, but the "Flowers Fever" continues off-screen.
"Flowers" made "Shanghai-style life" popular, and also made us deeply realize the huge power of a good story.
according to Chao News
