Oriental Selection, Dong Yuhui was promoted and established a new company. On December 26, 2023, Dong Yuhui’s new account “Yi Hui Tong” has been certified by the platform, and the certification information is “Yu Hui Tong (Beijing) Technology Co., Ltd.”
At 7 pm on January 9, 2024, "Walking with Hui" started on time, attracting the attention of netizens. As of 9 p.m. on January 9, the sales of the live broadcast products have exceeded 100 million yuan. During the live broadcast of
, Dong Yuhui, who was wearing a black suit, first appeared in front of the camera, released a lottery and interacted with fans. Later, Dong Yuhui transformed into a host, and the studio anchor team appeared one by one in the talent show. According to Yu Minhong, Dong Yuhui’s team has 60-70 people.
Dong Yuhui said that he has been working part-time as a director in the past few days and has rehearsed some programs. Some of these anchors are familiar with them, and some have just stepped onto the stage. He said that some of the anchors in the new live broadcast room came on their own initiative, and some came from Dongfang Selection. I am also a partner of Oriental Selection, and I wish both companies well.
He also introduced in the live broadcast room that "Walking with Hui" will stick to the original intention of agricultural products, and will also explore the possibilities in books, culture, and tourism, and will launch a series of strategic deployments after the year.
Picture source: Walking with Hui
At 8 o'clock in the evening, Yu Minhong, chairman and CEO of Oriental Selection, appeared in the live broadcast room of "Walking with Hui" and had a face-to-face conversation with Dong Yuhui.
"I am very happy that this platform has appeared. In fact, there should be such a platform in my mind. I have planned and thought about it for a long time, and it finally appeared today." Yu Minhong said bluntly that he did not arrange any sales tasks when he came to the live broadcast room. Dong Yuhui also said that he has no sales tasks. After the launch of
, the popularity of the Douyin live broadcast room "Walking with Hui" skyrocketed. According to Gray Dolphin data, as of 9 p.m. on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, with a peak number of viewers of over 1.7 million, and an increase of more than 1.67 million followers; from the perspective of gmv, the sales of "Walking with Hui" products The sales exceeded 100 million yuan, ranking first on the Douyin sales list.
According to Douyin app data, as of press time, the "Walking with Hui" live broadcast room ranked first in Douyin's popularity list and hourly list, with more than 600 million likes. With the launch of "Walking with Hui", the popularity of the Oriental Selection live broadcast room has declined.
In addition, some media noticed that within 20 minutes of the broadcast, the number of fans of the "Walking with Hui" account increased from 4.152 million to 4.46 million.
As of around 22:30, the number of followers of this account has increased to 6.812 million. As of press time, the live broadcast has not ended.
Picture source: Walking with Hui
Source: Comprehensive Times Weekly, Jiupai News, The Paper, the parties’ social accounts, etc.
