If you missed Taylor Swift after "Love Story", watching "Taylor Swift: Era Tour" (hereinafter referred to as "Era Tour") may be a cost-effective way.
spent nearly three hours enjoying a concert created by the top entertainment industry. By browsing her creations and life since her debut, she may be able to find the answer to what made her grow from a country girl who played and sang with a guitar. The singer has grown into a pop music superstar who sings in stadiums with 70,000 people and has an amazing aura.
As of 17:00 on January 8, the box office of "Era Tour Concert" in Chinese theaters reached 67.95 million yuan. In the average film schedule, the film is insufficient. At 2%, such a figure is still considerable. Its attendance rate is at the forefront among new films released at the same time. If it is placed in the category of introduced documentaries, it has surpassed "Mayday Life Unlimited", "This Is It" and "Free Rock Climbing" ", etc., is in the championship position.
"Era Tour" has an even more eye-catching global performance. Since its release in North America on October 13, 2023, it has received more than 261 million U.S. dollars in box office. Thanks to China's box office revenue, it has now It surpassed Michael Jackson's "This Is It" and became the highest-grossing concert movie in history.
The film is a film version of Taylor's latest world tour, which was made through live editing of three concerts she held at SoFi Stadium in Los Angeles, USA. It bypasses traditional distribution channels and cooperates directly with AMC theaters, which is regarded as a pioneering work in Hollywood film distribution.
Of course, what is more powerful than the concert movie version is the concert itself - since March 18 last year The sixth world tour kicked off in Glendale, USA. In every city visited, surrounding tourism, dining, shopping and other consumption increased. So far, it has earned US$1.04 billion in revenue, becoming the first concert tour in history with box office revenue exceeding US$1 billion. Yes. In 2024, Taylor will also travel to Japan, Singapore, France, Sweden, the Netherlands and other countries to continue this unprecedented "Era Tour".
The screen charm that hits you
Even if you are not a fan of Taylor, you will be She is infected by her charm on the big screen. This charm requires a complex set of industrial supports. Creative installations and transitions, the combination of live audio-visual and virtual technology, gorgeous stage design and precise scheduling, and of course the most important thing Yes, a protagonist who can sing and dance for three hours without fatigue and full of energy.
When "Times Tour" was released in North America, theaters encouraged the audience not to abide by traditional movie-viewing etiquette and to watch the movie as if watching a concert. Sing, dance, and shoot videos while watching. This special viewing experience was also retained when it was released in China. The filming schedule for the premiere day of
was arranged at 21:17, so that at zero o'clock, the fireworks blooming at the concert, It can create an exciting New Year's Eve atmosphere in conjunction with the movie theater. When the film was still opening, the audience screamed and welcomed the superstar's shining debut in a rose-colored halo with the greatest enthusiasm. Many fans held various support materials and waved light sticks, as if they were at a concert. After each song, they gave Taylor enthusiastic cheers and applause.
This concert named after "Era" is based on the ten original albums released by Taylor since his debut in 2006, so it is divided into ten units with different styles, covering 44 songs. Each unit is an "era" of different colors, and the stage design is designed to match the music to always retain the audiovisual dreaminess. When the music of "Style", the first song of the "1989" section, sounded, many fans left their seats and walked to the aisle of the theater to sing and dance with their idols. The deafening cheers on the screen and the laughter in the theater formed a unique emotional resonance.
In "Times Tour", you can see how Taylor got to where he is today step by step. She is an extraordinary storyteller, a musician with outstanding singing and writing abilities, a diligent and disciplined singer, and a flawless performer.She is good at transforming her emotional journey into creation, from the concerns of a teenage girl to today's touching on women's issues. The songs at the concert revealed her changes in creation, including innocence and romance, but also fatigue and sadness, expanding from country music When it comes to other music genres, these 44 songs not only awaken fans' memories, but also show how she reinvented herself through different stages of creation, bringing continuous freshness to fans.
Even if she can't stay excited about her songs, she will still be infected by her burst of vitality on stage. At the same time, we can also see from this concert how the top entertainment industry spends a lot of money to create a public dream to enhance the aura of this superstar and derive her value into a larger business myth. There are some miraculous moments, such as the huge ground screen turning into a swimming pool, and Taylor completing a magical "diving" transition on the stage, which requires complex stage machinery.
"Swiftnomics"
This concert and its movie version are just one of the symptoms of "Swiftnomics". Now her influence in the world's music, film and entertainment circles is enough to drive multiple consumer sectors.
During last year’s tour, she single-handedly boosted the North American hotel and tourism industry and brought new trends to the film industry. Every city the show visits has a small boom, with hotels and restaurants seeing a surge in visitors. The bracelets her fans made for her concerts became a hot-selling accessory. The concert movie she initiated in collaboration with AMC created the highest single-day box office revenue in the theater chain's history. Dignitaries such as Canadian Prime Minister Trudeau even invited Taylor on social media to bring the tour to their countries.
At the end of last year, the American "Time" magazine named Taylor "Person of the Year". The nominees also included King Charles III of the United Kingdom, star Messi and Openai founder Altman. Over the years, those who have become "Person of the Year" have often been rulers in areas of power, and Taylor is the first person to be selected for her artistic achievements and the first woman to win the publication's Person of the Year twice. In 2017, she and five other women were featured on the cover of Person of the Year for standing up against discrimination, harassment and attacks that women have long faced.
Popularity often means rapid decline. It is the fate of many rising stars to reach their peak upon debut. In the 17 years since her debut, Taylor has encountered troughs and blows. In 2016, Kanye West composed an insulting song and claimed to have collaborated with her to complete it. The bombardment and public criticism from public opinion made her silent for a period of time. However, he quickly returned to the public eye with "Reputation" relying on his singing ability and production output, and has won 12 Grammy Awards so far. At the age of 34, she pushed her career to a new level. Universities including Harvard University offered courses on Taylor, including literature, business and law.
"Time" magazine commented that Taylor achieved a kind of "nuclear fusion" last year: combining art and business to release historic power. In 2023, she will be almost everywhere, with concert tickets available in seconds, packed stadiums, and constantly breaking business records. To prepare for the start of her tour, the mayor of Glendale announced that the city's name would be temporarily changed to Swift City. According to statistics, fans who attend her concerts spend an average of nearly $1,300. In addition to food and accommodation, they also spend money on various derivatives ranging from sweatshirts to limited-edition vinyl records.
According to Forbes estimates, Taylor's net worth reaches $1.1 billion as of October 2023. There is no doubt that she is a successful businesswoman. She has long been closely watched by people for everything from her dates to her clothes. She also knows how to use this attention for self-marketing to maintain and expand her business value. Her private life provided both tabloid fodder and inspiration for her own work. When it was revealed that she was dating football player Travis Kelce, his game ratings increased significantly.
In an era when the value of public life has been rediscovered and concerts have become an affordable luxury, Taylor's influence has been infinitely magnified. At the carnival scene of tens of thousands of people day and night, the crowd was ecstatic and regarded this idol as gods."Time" editor-in-chief Sam Jacobs believes that 2023 is a year full of darkness. In a divided world, too many institutions have fallen, and Taylor has found a way to cross borders and become the source of light itself. . She built a world of her own that provided a home for many, weaving her story into a global legend and bringing joy to a world that desperately needed it.
