One hour at noon, the fragrance of tea floats throughout the city. Cadillac Shanghai Concert Hall’s charity brand “Music Afternoon Tea” celebrates its 12th birthday today. More than a hundred listeners came to this specially planned concert. From dance music full of Spanish style to "Pastoral" with the flavor of Mongolian grassland, guitarist Fan Ye and cellist Xie Zhiying combined their speeches to lead everyone through the ocean of the music world. At the end of the performance, the music fans applauded along with the melody of "Happy Birthday Song". The applause reflected the growing love for music, and was also a beautiful testimony of "Music Afternoon Tea"'s 12 years of deep-rooted urban aesthetic education.
The "low threshold, high quality" "Music Afternoon Tea" has held more than 2,100 concerts so far, more than 7,500 artists have performed more than 13,000 works here, and the number of viewers has reached 223,000. Over the past 12 years, this public welfare brand has adhered to the low-price line of benefiting the people. Today, the 30 yuan ticket price attracts more music fans to enter the Shanghai Concert Hall. Every working day at noon, wonderful notes will be heard from this "urban music living room". In the elegant space of a European-style building, some people close their eyes and listen, while others sit on the sidelines and watch with eagerness. In one hour, they gain Enjoyment for the soul.
“You can listen to a high-quality concert for 30 yuan. This is a benefit to Shanghai citizens. I saw many uncles and aunts in the audience who are also accustomed to this. This is part of their enjoyment of daily life—— Every time I come here, I will feel that this is the reason why I like Shanghai." Before the ticket sales for the 12th anniversary special concert of "Music Afternoon Tea", Shanghai Concert Hall Xiaohongshu launched a collection activity, and loyal fan Ding Yao said, "I "The Story of Afternoon Tea" means "being embraced by grand or melodious music is like falling into a solid yet soft cloud, and feels very safe."
There are not only older audiences, but also many young white-collar workers and students who also cherish the small blessings that "Music Afternoon Tea" brings to them. "I remember that when I worked for two years at the Hong Kong Plaza across from the Big World, when I had free time, I would have a quick lunch and have a 'musical afternoon tea', then get pumped up and devote myself to work." Appreciation After attending concerts of different categories such as vocal music, Western musical instruments, and ethnic musical instruments, office worker Ni Hongying said with emotion, "After listening to the afternoon tea, I drank a cup of tea and took a walk back. The beautiful scenery was beautiful, and life is so beautiful." Chu, a senior student who just completed his final exams not long ago, told reporters that he did not want to miss this 12th anniversary special planned concert. "Although it is only one hour, there are performances and teacher explanations. It is easy to understand and I gained a lot."
The reason why "Music Afternoon Tea" has been loved by music fans for many years is due to the regular launch of a series of concerts with diverse performance forms and styles, such as the "Lingyu" series that popularizes Western chamber music and promotes various regions around the world. The "World Music Gallery" and "Let a Hundred Flowers Bloom" series are related to the music of Chinese ethnic minorities, the "Toast to Invite Folk Music" series of folk music chamber music, and the "Golden Horn" series with the theme of brass music, etc. "Music Afternoon Tea" also regularly creates special projects, such as the "Lecture & Music Series" that brings together young music scholars and well-known artists in Shanghai to popularize thematic and systematic music knowledge to the audience; the "Summer Series" tailored for diverse music forms Music Theme Week” etc. At the same time, there will be special celebrations every 100th time and every anniversary to enrich the cultural life of citizens.
"In recent years, more and more young artists on stage have praised the audience for their professionalism and enthusiasm. Performing here can stimulate their artistic enthusiasm." Wang Zuoyun, director of the Art Education Department of Cadillac Shanghai Concert Hall, believes that "Music Afternoon Tea" continues to promote theater Symbiotic with urban culture, it connects citizens who enter the concert hall to receive the influence of music and art, and young artists and music students who are constantly striving for excellence on their artistic path. It not only provides performers with a multi-dimensional platform for growth and display, but also forms a relationship between the audience and A development model of two-way mutual training between artists.
After time, "Music Afternoon Tea" has now moved from offline to online, connecting with more music fans through audio, video, live broadcast and other forms.In the fall of 2021, coinciding with the 1900th issue of Music Afternoon Tea, the Shanghai Concert Hall has specially launched a brand new "Online Music Afternoon Tea" (audio version), with selected exciting live performance clips from each week put on the platform for music fans. Share, and launch audio live broadcast of afternoon tea from time to time. In April 2023, "Music Afternoon Tea" will be newly presented on the Xiaohongshu platform as "Afternoon Tea Playlist" (video version), with the theme of "Afternoon Tea Vinyl" ringing in the concert hall, integrating afternoon tea music with the concert hall Beautiful visual combination, accompanied by knowledge about the tracks and artists. By pressing the play button for online morning tea, everyone can still encounter classic works by musicians such as Beethoven and Strauss, as well as the vivid soul hidden in the melodies of Chinese music.
Author: Jiang Fang
Text: Jiang Fang Picture: Ye Chenliang Editor: Li Ting Editor: Xing Xiaofang
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