At 12 o'clock on January 4, in the lobby of the Shanghai International Trade Plaza Phase II office building, tenants of surrounding office buildings and white-collar workers in the business district "met" in a small corner, waiting for the start of a concert.
"What's the theme today? The first concert of the new year, I'm still looking forward to it!"
"Did you listen to last week's concert? I don't know what surprises will be held this week."
What kind of concert is so exciting? charm? It turns out that this is the first lunchtime concert of the World Trade Center in 2024. Since the first one in 2015, the lunchtime concert has been held in the ICC office building for 8 consecutive years, presenting more than 300 wonderful performances to everyone.
"Ding Dong", please accept this musical "lunch"
12:30, string instruments, percussion instruments, piano... the sounds of various instruments are mixed together to play a beautiful movement. Looking closer, there was only a double-keyboard electronic keyboard, and the lunch concert also kicked off with cheerful tunes.
The theme of this concert is "One-Man Band", and a professional double-key electronic keyboard player is invited to perform music such as "Passionate Continent" and "Mandala". Although there was only one instrument at the scene, it played with the momentum of a whole band.
According to reports, the double-key electronic keyboard can imitate the sounds of nearly a thousand musical instruments. The player needs to use both hands and feet to superimpose several different timbres to create the effect of a band. People coming and going relax here and enjoy the happiness brought by music.
"Do you know the origin of the electronic keyboard? It's actually a pipe organ, because their playing methods are very similar..." At the end of the song, the host introduced the electronic keyboard to the audience, and the audience listened with relish To popularize science knowledge, I had Q&A interactions with the hosts and performers from time to time, and learned new knowledge during the exchanges.
"I was first attracted by the sound of music here. After listening to it once or twice, I felt that the quality was very high. I would listen to it whenever I had time, and it gradually became my habit. The concert has been held for 8 years, and I I’ve been listening to it for 5 years,” said Xue Tianxiang, a long-time fan of the lunch concert.
8 years, 300 performances, what is the secret to the longevity of the concert?
For eight consecutive years, white-collar workers in office buildings have received a special musical "lunch" every Thursday during their lunch break. The performance themes cover various music categories such as classical chamber music, jazz, musicals, vocal music, and film scores. During the 45 minutes, the musicians were committed to delivering a high-level performance to the audience.
The host of the building concert told reporters that he has been accompanying the lunch concert for eight years and has deep feelings for the concert. From the very beginning, there were only a handful of live audience, to now, it is so crowded and packed with people that it has won everyone’s recognition. The most important thing is to treat every concert with sincerity and give the audience a sense of gain.
"I started attending concerts 6 years ago. The motivation that keeps me going is not only my love for music, but also the sense of reward when participating in activities! At each event, the host will introduce the concert Themes, musical instruments, etc., I learned a lot of knowledge in the process of listening to music." said Tao Ran, a white-collar worker from the International Trade Plaza office building.
uses novel and interesting music to attract the audience to listen, and also uses interesting knowledge to retain people. At each event, the host will lead the audience in a "guided tour" in advance: introducing the historical knowledge behind the music, telling some interesting music theory stories, stimulating the audience's interest in music and entering into a deeper understanding of the music through entertainment and education. Music world.
Three parties have joined forces to build a new high-quality business environment
A staff member of the Hunan Street Business Office in Xuhui District told reporters that the original intention of holding the lunch concert was to continuously enhance the cultural connotation of the community, realize community music resource sharing, and optimize the sharing of public cultural resources. Build and share, and enhance the vitality of the business environment. As a result, Hunan Street, Sun Hung Kai Properties and Xufang Group jointly created the Huanmao Lunchtime Concert, a new cultural business card, providing people working and living in the Huaihai Road business district with the opportunity to experience the charm of music together and enjoy an exquisite and beautiful life.
Tao Ran told reporters: "Participating in the lunch concert allows us to take a break from our busy work and relax in the world of music. It not only relieves our work pressure, but also allows us to feel the Hunan streets as music The unique charm of the neighborhood."
In addition, the holding of the lunch concert has also continuously improved the cultural soft power of nearby neighborhoods. By empowering the construction of a business environment, it creates a good working atmosphere between buildings and promotes the integration of resources between enterprises. Interact with government and enterprises.
It is reported that in addition to the WTC lunchtime concert project, Hunan Street, Sun Hung Kai Properties and Xufang Group have also been committed to promoting various cultural, sports and public welfare activities in the buildings. Hunan Street and Xufang Group hold business building basketball carnivals, Wutong A cappella music club, intellectual property protection salon and other interest clubs and activities; Sun Hung Kai Properties holds "New Reading Club" and "'Sun Hung Kai Properties Cup' Charity Football Invitational Tournament" " and "SHKP Charity Vertical Run" and other public welfare cultural activities create a new platform for white-collar workers to promote communication and provide precise and high-quality services for enterprises.
Source: Shanghai Xuhui
