Author | mia
"Family, let's just say that the Mango New Year's Eve Party is full of surprises."
On the evening of December 31, seven channels' New Year's Eve parties were sung one after another, including "2023-2024 Hunan Satellite TV Mango TV New Year's Eve Party" (hereinafter referred to as the "New Year's Eve Party") dominated the charts on social media. Topics such as "Jolin Tsai's 18-minute open-mic breath is super stable" triggered heated discussions across the Internet. Its highest ratings exceeded 2, ranking first in satellite TV, and its market share The rate is as high as 11.5066%.
At this party, era youth group transformed into the "group favorite" and performed three programs. In addition, served as the spokesperson of China Mobile M-Zone Mango Card. The teenagers made a sense of presence and joined hands with M-Zone Mango Card to give away massive amounts of money. Surprise and blessing , some fans excitedly said, "The M-Zone Mango Card will continue to be extended."
How to stir up the strongest youth trend and hit the hearts of young people at the New Year's Eve node of bidding farewell to the old and welcoming the new, M-Zone Mango Card demonstrates the correct way to upgrade user rights and integrate "entertainment + technology" innovation.
To be a fan of the New Year's Eve privileges, you must have the M-Zone Mango Card to "play"
"The M-Zone Mango Card, there is no limit to youth!"
At the "New Year's Eve Party" a few days ago, there were constant screams of surprise, and the M-Zone Mango Card "entitlements" With the stacked buff privileges of "Haiqi upgrade + celebrity spokesperson's exclusive benefits and "favorite fans", explains what it means to be a powerful fan, and also makes its image of "playable" deeply rooted in the hearts of the people.
Taking into account users’ demands for “intimate interaction with idols in VIP seats”, M-Zone Mango Card directly set up an exclusive live broadcast room for the “New Year’s Eve Brand Store” on site, creating a perfect “first row exclusive viewing seat” for the audience , In addition to delivering New Year's gifts in the live broadcast room, a letter reading session was also arranged to bring everyone up close to the stage and reveal the behind-the-scenes stories. Users were able to immersively experience the ultimate happiness of "idol walking in front of them".
’s “first row viewing” privilege extends from online to offline . A check-in point was set up outside the event. Users who had previously won the "New Year's Eve Party Admission Qualification + Double Machine Wine" were arranged in the first row of the "New Year's Eve Party" and had many benefits such as check-in.
In addition, ’s New Year’s Eve Super Mang Box this year has been upgraded on the basis of previous years. The New Year's Mang box will open at 0 o'clock. You will get one of the new smartphones or the handwritten blessings from the Times Youth League.
In addition to the "physical gift" surprise, the "emotional resonance" surprise value is also full.
Users who successfully made reservations on the official WeChat account in advance received the first surprise call of the new year from Times Youth League at 10 a.m. on January 1. The "exclusive blessing" narrowed the distance between the idols and their fans. Warmest greetings to the Chinese Communist Party for a happy New Year.
Looking at the above privileges, M-Zone Mango Card comprehensively considers both material and spiritual aspects, and opens up in all aspects of online and offline scenes, causing dopamine to continue to surge. The overall gameplay of has strong youthful and trendy characteristics. It is good at integrating activities and is highly interactive. links with the popular post-00s idol groups and empowers the brand image with star effect, so it has become the favorite of many Generation Z users.
M-Zone Mango Card has unlimited benefits: Be the youth companion of Generation Z.
In addition to the New Year’s Eve benefits for each person, M-Zone Mango Card also continuously refreshes its benefits on weekdays: exclusive highlights of drama series, exclusive perspectives of variety shows, dual-platform membership, and artists Video ringtones + surprise calls, birthday wishes, spokespersons and IP peripherals, variety show tickets, etc. through the "Yueyue Powder Box".
In fact, every month's "Mang Box" is full of benefits, such as "Breaking Through the Wind Season 3", "Riding the Wind 2023", "The Sound of Life·Treasure Island Season", Hunan Satellite TV's "Mid-Autumn Night" and "2023" - Tickets to the 2024 Hunan Satellite TV Mango TV New Year’s Eve Party, etc., double mango boxes can be opened on the 5th of every month. The reason why
benefits are unlimited is that M-Zone “understands young people best”. Turning the clock back to 2003, Jay Chou's "My Land" and "M-Zone" were once symbols of youth memory for the generation born in the 1980s. After 20 years, M-Zone is still the favorite youth companion of Generation Z.
M-Zone has always insisted on "playing together" with young people. From e-sports to hip-hop festivals and music festivals, it has never been absent.
M-Zone Mango Card is customized for users to create personalized rights and benefits such as artist video secretaries, artist updates, artist cloud disk collections, etc. It turns the mobile phone number card into an artist rights VIP card to upgrade the interactive experience of star fans.
M-Zone Mango Card turns into a "connection in the entertainment industry", taking every user directly into the circle.
Let me ask you, which boy or girl doesn't want to have a friend with "connections in the entertainment industry" - to take you to meet the people you want to meet...
And M-Zone Mango Ka Zheng can be said to be such a "connection in the entertainment industry" that is always at your fingertips.
Taking this "New Year's Eve Party" as an example, it has brought users the exclusive rehearsal of the Times Youth League and the beautiful moments on the stage, a stage that combines float parades, singing and dancing and many other elements, which can be called an audio-visual feast. Those informal but sincere moments, and the childish yet stubborn and serious faces of young people of the same age, deeply moved fans.
This is not the first time that M-Zone Mango Card has brought “behind-the-scenes surprises”. "Wide connections" cannot be separated from 's rich resources and experience in deeply cultivating the entertainment industry and promoting the integration of content and technology for many years, as well as its deep understanding of young groups and circle culture.
For example, M-Zone Mango Card’s first customized variety show “One Hour Agent” was launched on July 16 last year. It exclusively arranges and records the 60-minute schedule of artist guests. The topics discussed in the show, funny questions and answers, and challenge tasks can all be provided by users. ; In each issue, users are selected to surprise the shooting scene of artists and guests, and take the role of "agent" to shoot from an exclusive perspective to gain a close and limited experience.
The selected users can perform a themed short film with the artist, which will be broadcast on a popular variety show, and have exclusive close-up shots of the same frame. The above-mentioned personalized experience is in line with the Z generation's "love of new things", not only the artist's fans, but also the fans of the artist. It attracts young people who are interested in the filming process of film and television variety shows.
As mentioned above, the "M-Zone 20th Anniversary Music Ceremony and M-Zone Mango Card Users' Number of Exceeding 10 Million Celebration" lottery will give away admission to the 2024 Mango TV variety show, and the "2023-2024 Hunan Satellite TV Mango TV New Year's Eve Party" Gifts such as admission tickets are also a concrete manifestation of allowing users to stand in the c-position and share their "connections in the entertainment industry". This "New Year's Eve Party" also provides generous benefits. Official information shows that tickets for the recording of "The Endless Family" are also being drawn.
's "network" is still expanding and deepening, providing a new immersive experience for young user groups.
"The most novel and personalized lifestyle experience is in M-Zone Mango Card." Popular among young people, M-Zone Mango Card is not only a communication and entertainment tool, but also a friend who provides emotional care and companionship, and a rare "connection in the entertainment industry". You may wish to look forward to the next upgrade of the rights of the M-Zone Mango Card.
