On January 2, the first working day of the new year, Hong Kong wealthy family member Xiang Tai Chen Lan made her Taobao debut in the Taobao live broadcast room. She moved the mansion Tiffany House under her name into the live broadcast room. “Sales starting at 20% off, great benefits of 100,000 yuan per square meter” attracted more than 4 million people to watch. In the end, 5 units were sold, one of which was a post-00s girl studying in Macau.
Previously, Hong Kong’s veteran TV station tvb and Xiang Zuo, the son of Xiang Tai, had also entered Taobao Live. It is understood that this time when Xiangtai enters Taobao, he not only opens a personal account of the same name "Xiangtai Chen Lan", but is also the first "good housing star promoter" of Alibaba Assets.
Xiangtai Chen Lan’s live broadcast room for her debut in Taobao is different from other anchors in that the model house of the property under her name, Tiffany House located in Golden Lotus Plaza, is used as the live broadcast room. This is a high-end residence developed by it, mainly apartments of 80-100 square meters. Live broadcast rooms are sold at a starting price of 20% off, with a generous discount of 100,000 yuan per square meter, and a total price of about 10 million yuan. This move attracted more than 4 million people to watch, and 5 units were eventually sold in the live broadcast room. According to reports, most of the buyers are new Macau residents, and one of the buyers is a post-2000 girl studying at Macau University of Science and Technology.
started broadcasting on Taobao, and 5 houses were sold in the first show.
public information shows that previously, Xiangtai Chen Lan also live broadcasted on Douyin on a regular basis. The last live broadcast on Douyin was on December 23, 2023. Data from Cicada Mama shows that in the past 30 days, Xiangtai Chen Lan has broadcast live on Douyin 12 times, with cumulative sales ranging from 100,000 to 250,000 pieces, and cumulative sales in the live broadcast room ranging from 10 million to 25 million yuan.
It is understood that Taobao Live has attracted at least more than 500,000 new internet celebrity anchors from various platforms to take root on Taobao in the past year. Top-notch organizations such as Make a Friend, Yuanwang, TVB, Oriental Selection, and Zhizu GQ have successively entered the cross-platform market.
Written by: Nandu reporter Wang Chenchen
