During this New Year's Day holiday, the gaming community is particularly excited. One is that before New Year's Day, the gaming community angrily mentioned 100+ version numbers, and there will be many new games to play in 2024; the other is that Yang Ma personally came out and took the initiative to come up with an inventory of hot memes of the year. Among them It involves many popular games, making 600 million players particularly excited.
On December 28, CCTV released the 2023 annual hot meme easter egg, using a one-shot animated short film to gather the hot events of national concern this year. In addition to many stand-alone masterpieces selected, this year's first mobile game "Ni Shui Han", which is neither a passion nor a passion, is also on the list.
Sharp-eyed netizens discovered that among the annual hot memes such as Zibo Barbecue, Jiuzhuan Intestine, and How Expensive It is, the NPC character "Iron Hand" from the mobile game "Backwater Cold" also appeared in the hot memes, dressed in the costume of a Chinese knight. Extraordinarily conspicuous.
can be recognized by mainstream media, which shows that the mobile game "Backwater Cold" is indeed full of useful information.
In fact, the game took the initiative to shoulder the important task of "promoting traditional culture" when it was launched. It used a large number of historical classics as a basis to create a vivid picture of life in the Northern Song Dynasty. Many national quintessences such as opera and intangible heritage shadow puppetry can be seen everywhere in the game. Element, naturally made the mainstream media take another look at it.
As a new national-level mobile game in the gaming industry, the success of "Ni Shui Han" lies in the official initiative to lower liver and krypton prices. The mall does not sell values. In terms of main revenue, it often launches 3 yuan, 6 yuan, 18 yuan fashion has used the "per capita small and micro payment" route to find a stable revenue growth curve.
Judging from the turnover, the mobile game "Ni Shui Han" has surpassed the top mobile game "Honor of Kings" several times, and some netizens recently took stock of the revenue of popular mobile games in 2023 and found that it relies on 50 million players, and the turnover is overwhelming. Suppressing previous popular games such as "Peace Elite" and "Genshin Impact".
According to statistics from netizens, among the annual revenue of popular mobile games in 2023, "Honor of Kings", "Peace Elite", and "Genshin Impact" are impressively ranked in the top three, with revenue of 37.2 billion yuan and 16.9 billion yuan respectively. , 8.8 billion yuan. On the surface, the status of the three giants is unshakable.
(Data source: B station up owner "Enoshima Shields", the original data is ios national server mobile terminal data, android defaults to 2 times the ios area.)
But if you look carefully, ranked fourth " The mobile game "Ni Shui Han" is 7.166 billion yuan, and it was only launched on June 30 this year. In fact, it has only been in operation for five months. If this is counted for a whole year, it is at least twice as much as "Genshin Impact", or even Can go beyond eating chicken.
It can be said that relying on good cultural heritage and excellent product quality, the mobile game "Nishuihan" achieved a win-win situation in terms of reputation and revenue in 2023. In the words of netizens, it deserves it.
When a game has an attitude and can listen to advice and respect players, then players and society will give back to it with the greatest enthusiasm. From the successful path of the mobile game "Backwater Cold", I wonder if peers have gained A little inspiration?
