In 2023, competition among various brands of car companies will be extremely fierce. Regardless of price wars and public opinion wars, the essence is to gain market share and increase sales performance.
Time flies, and the new year has arrived before you know it. Recently, major brands have announced their sales results for 2023. In the past year, the market share of new energy vehicles has continued to rise. Although the overall involution is relatively serious, the actual overall market prospects are very clear.
From the perspective of the car brands that have released sales data, everyone is in a good situation, especially brands such as BYD and Li Auto , which have achieved huge breakthroughs in sales. Next, we Let’s analyze the game one by one and see who is happy and who is sad?
BYD Auto stands out
Judging from the published sales data, it is no surprise that BYD continues to lead, with annual sales reaching 3.024 million vehicles, a year-on-year increase of 61.8%, successfully completing the sales target, and is still in the stage of rapid growth. In addition to the poor sales of its Denza n7 and Denza n8, BYD's brands including Dynasty, Ocean, Denza, Fangbao and Yangwang have achieved very good sales results.
BYD is now not only the sales leader in the domestic automobile market and domestic brands, but also the sales leader in the global new energy market. We also got news that BYD will give 2 billion yuan in cash incentives to the brand's dealers, with an average of about 1 million yuan per store. Stores that meet the sales target will receive a reward of 666 yuan per car, which can be said to be very wealthy.
In addition to BYD, the most proud product this year should be Changan Automobile . Its cumulative sales in 2023 exceeded 2.55 million units. Geely also achieved sales of 1.686 million units, achieving year-on-year growth. Brands that have reached one million sales include , SAIC-GM-Wuling . Commercial vehicles and passenger cars each account for almost half of the total sales, and their performance is very good.
In addition to independent brands, Japanese brands have also defended their respective positions. Among them, FAW Toyota achieved annual sales of over 800,000, and is one of the few Japanese brands to achieve positive growth. Guangqi Honda 's annual sales in 2023 will also reach 640,000 units. Although the decline is lower than expected, it is still within control.
If the Eight Immortals are still showing their magical powers across the sea in 2022, then BYD will stand out in 2023. Among the brands that currently announce sales, BYD is also the only one whose sales have exceeded the 3 million mark. At the beginning of 2023, Tesla took the lead in lowering prices, but what really affected the market price was BYD, which had technical and cost advantages and kept lowering prices.
Competition among new forces is becoming increasingly fierce
In addition to traditional car companies, the competition among new car-making forces is also very fierce. In the second half of 2023, Huawei will also continue to put pressure. Specifically, GAC Aian achieved sales of 480,000 units in 2023. The sales data throughout the year were very stable and maintained a very good momentum.
The most surprising new car-making force brand in 2023 is none other than Li Auto. From just over 10,000 at the beginning of the year to more than 50,000 in a single month in December, the cumulative sales for the whole year reached 376,000. Not only did it complete the sales in November, it was ahead of schedule. The goal is to turn a profit into one of the few new car-making forces. On March 1, the Ideal Mega will also be officially launched, impacting the high-end pure electric MPV market.
Other new car-making brands include Weilai , Leap , Xiaopeng , Deep Blue , Denza, Nezha , Jikrypton , etc., with annual sales exceeding 100,000 units. mark. Most of these brands have achieved substantial year-on-year sales growth. aito Wenjie Automobile is only one step away from 100,000 sales thanks to the rapid rise of Wenjie's new m7.
Other new car-making brands, including Lantu , Zhiji , Jihu , etc. have also achieved very good market performance in recent months. Especially Jihu has begun to take a people-friendly route, and sales in December have been Reached 8,000 vehicles.Both Extreme Fox Alpha T and Alpha S have been adjusted in terms of price. Extreme Fox Koala and Extreme Fox Alpha T5 are also controlled in the price range of around 150,000.
Judging from the overall sales data, the sales of most new car-making brands began to pick up and achieve significant growth in the second half of the year. Zhiji Auto even achieved a year-on-year growth of 2188%. Aito Wenjie, Xiaopeng, Leapao and Weilai have also achieved monthly sales of 20,000 or close to 20,000 vehicles, showing strong market potential.
is written at the end:
2023 can be said to be a year of change. From the price war at the beginning of the year to the continuous involution in products afterwards, some brands have no choice but to delist, and some brands break through with their strength. In addition to public opinion wars and price wars, there is also a situation of teaming up for warmth in aspects such as intelligence and energy replenishment.
In 2024, the competition in the domestic new energy vehicle market will become more intense. In the last week of 2023, many new energy vehicle brands have successively released new models. New brands and new products will continue this year. Launch stronger competition.
