Recently, under the guidance of the Provincial Department of Commerce, sponsored by Zunyi Municipal Commerce Bureau and Huichuan District Commerce Bureau, and hosted by Guizhou Xinbang Agricultural Development Co., Ltd., the "2023 Guizhou E-commerce Consumption Season and Guizhou Liquor Brand Week" Zunyi live broadcast special event was held at Huizhou Zunyi Sauce and Wine Town in Sichuan District was successfully held.
This event brought together Guizhou Xinbang Agricultural Development Co., Ltd., Guizhou Meitan County Lixiang Tea Co., Ltd., Guizhou Zui'an Liquor Sales Co., Ltd., Zunyi Jiayu Agricultural Development Co., Ltd., and Guizhou Wansheng Pharmaceutical Co., Ltd. The company and other five local companies in Zunyi sell 14 Zunyi local specialty products such as famous liquor, tea, rice, maitake mushrooms, sausages, bean skins, spicy crisps, and five-spice braised dried beans.
During the event, well-known anchors with tens of millions of fans, such as Tang Yi, Qiu Yihang, Leng Meili, and the North and South Group, attracted tens of thousands of viewers to walk out of their homes on a cold winter night and go to Jiangjiu Town to watch live singing and dancing performances and performances. During the live broadcast of the product promotion activity, the cumulative online viewing volume of exceeded 56.49 million, the peak number of online users exceeded 400,000, and the product promotion amount reached 5.72 million yuan. Through live broadcast activities, further promoted the popularity of Zunyi Sauce and Liquor Town, promoted the integrated development of wine and tourism, and enhanced the brand awareness of Zunyi's famous liquor and agricultural products among consumers inside and outside the city.
All-media reporter: Zheng Yi
Editor: Li Xia
