Recently, CCTV released a list of hot memes in 2023, using a one-shot animated short film to gather the hot events that attracted national attention this year.
NetEaseâs open-world martial arts MMO game "Nishui Han" is on the mobile game list, and it happens to be in the same frame as Zibo Barbecue, Nine Turns Large Intestine, PokĂ©mon Wuli and another well-known domestic 3A game "Black Myth: Wukong".
Ni Shui Han mobile game was released for public beta on June 30 this year. Judging from the popularity, it is indeed the most popular game produced by NetEase in 23 years.
NetEase's third quarter financial report for 2023 emphasized that the mobile game "Ni Shui Han" has achieved strong revenue and user growth, and the number of registered players has exceeded 50 million within 45 days of the public beta.
Three-party data can also support this point - currently has more than 20 billion views of topics related to "Ni Shui Han Mobile Game" on the Douyin platform (not counting Ni Shui Han and Ni Shui Han ol).
In other words, in the past six months, videos related to Nishuihan mobile game have been played over 100 million times a day on Douyin, and the popularity is really scary.
This game has also been at the top of the best-seller list for a long time, but its performance does not come from the traditional MMO's forced krypton routine, but from the apparent revenue of "pursuing small payments per capita" as the official said.
NetEaseâs official sales data shows that the cumulative sales of â6 yuan low-priced skinsâ in games have exceeded 100 million pieces.
When the annual review video played Black Shinhwa and Nishuihan, the barrage also ushered in its first "climax" segment, and "Wukong" and "Nishuihan" were written on the barrage.
The character used by CCTV in "Ni Shui Han" this time is the popular character "Iron Hand". He is one of the protagonists in Wen Rui'an's martial arts novel "Four Famous Catchers" series. He is also the senior brother of the player character. He is a knight-errant character in the game and has The hero skill "Fixless Zen Heart" is a powerful defensive skill.
Iron Hand is also the third boss in the dungeon "Trial of the Blue Blood Camp" with a flick-knife mechanism. His skill statement "Everything extraordinary is consistent" is quite brainwashing.
By the way, the game's first closed beta "blind box test" poster character on National Day last year was also Tie Shou, which indeed left a lot of deep impressions on players.
