Special Correspondent Dong Ming
At the beginning of 2024, the Chinese film market has received good news: According to statistics from Maoyan Professional Edition, the single-day box office for the New Year's Eve period on December 31, 2023 was 732 million yuan (RMB, the same below). Not only After 336 days, the single-day box office once again exceeded 700 million, and it also set a new box office record in Chinese film history for the New Year's Eve and New Year's Day. In "Twinkle Twinkle Star" and "The Annual Party Can't Stop!" Driven by many films such as "Stealth" and "Goldfinger", Chinese movies also ended with a total box office of 54.915 billion yuan in 2023. The New Year's Day holiday box office gave the film market a good start in the new year.
New Year's Day break record
As of 7 p.m. on January 1, 2024, the New Year's Day (3 days from December 30, 2023 to January 1, 2024) total box office exceeded 1.49 billion yuan, breaking the highest record for this period in Chinese film history box office record. Among them, the youth romance film "Twinkle Twinkle Star" led the box office with 600 million yuan, and the comedy "The Annual Party Can't Stop!" starring Dapeng! " and the two works "Stealth" and "Goldfinger" starring Andy Lau, followed with 220 million yuan, 200 million yuan and 160 million yuan respectively. "Taylor Swift: The Times Tour", released on December 31, 2023, relied on the appeal of "Taylor Swift" to have a box office of more than 49 million yuan in two days of release; Feng Xiaogang's classic comedy IP "If You Are the One 3" has a box office of more than 3 days after its release With only 53 million yuan, it is almost at the bottom of all new New Year's Day films, only slightly better than the children's "Shuke Beta·Five Flying Saucers".
The New Year's Day box office pattern presents such a box office pattern, which is affected by the film's subject matter, quality, communication methods and other factors. For example, the positioning and marketing promotion of "Twinkle Twinkle Star" is very suitable for the New Year's Eve holiday. This movie has young fans of the previous version as the base of moviegoers, making it easier to create a topical communication effect. The classic line "Zhang Wansen is snowing" has been cleverly developed into a hot search topic of "Zhang Wansen is snowing locally" , the film crew launched "Snow Field" in 1,314 theaters across the country, creating an atmosphere that echoed the characters in the play and the New Year's Eve ritual, and "out of the circle" in one fell swoop. However, due to the different venue conditions of theaters in different places, there are also many embarrassing scenes in the "snow field": some theaters use snow-making machines, some use snow spray cans, and it even really becomes a "local blizzard", not only the audience They had to "wash their hair" passively, and the cleaning staff had to do extra cleaning work... In short, the artificial snowfall in "Twinkle Twinkle Star" has become a unique marketing event on New Year's Day. The Maoyan platform gave the film 1 billion yuan The box office expectations are high, which shows that romance movies are still "in demand" during the New Year's Eve period.
8.1 points
If "Twinkle Twinkle Star" relied on IP fans and gimmicks to get out of the circle, then the "Annual Party Can't Stop!" 》 received praise for its solid quality and sincere performance. On Douban, "The Annual Meeting Can't Stop!" "The score has risen to 8.1 points, and its reputation currently ranks first among domestic new films in this period. This reality-themed comedy, directed and written by Dong Runnian and starring Dapeng and Baike, cleverly satirizes various ills in the workplace and resonates with many "social animals". As an original comedy, "The Annual Party Can't Stop!" "Borrowing classic comedy techniques such as "misplaced identity" and "accidental collision", it cleverly exposes the rank pressure and factional struggles in the current "big factories". The film's release coincides with various industries preparing for annual meetings. Its high reputation and popularity are enough to continue fermenting throughout January, and it is expected to become the first blockbuster movie in 2024.
"Stealth" and "Goldfinger" starring Andy Lau are stable performances of Hong Kong films - Douban scores are 6.2 and 6.5 respectively. Such Hong Kong films still continue the tradition in terms of subject matter and layout. Whether he is playing the villain in "Stealth" and "falling in love with" the undercover agent played by Gordon Lam in "Stealth", or playing the role of an ICAC agent in "Goldfinger" and pursuing the stock market boss played by Tony Leung, Andy Lau has performed in these two films. The images in the film remind the audience of the Hong Kong film classic "Infernal Affairs". Of course, the two films also have some innovative attempts. For example, "Stealth" touches on new criminal methods such as "dark web" and "live-streamed drug trafficking". "Goldfinger", which is adapted from real events, restores the glamorous and glamorous 1970s in Hong Kong. , Tony Leung's exaggerated and cool performance also made a breakthrough.In contrast, although Feng Xiaogang's "If You Are the One 3" reunited Ge You and Shu Qi and incorporated the latest artificial intelligence and other elements, it failed to recreate the New Year craze when "If You Are the One" was released 15 years ago. Douban scored 6.2 Its reputation is not as good as the more down-to-earth "The Annual Meeting Can't Stop!" 》.
54.9 billion
With the support of the New Year’s Eve period, the total box office of Chinese movies in 2023 will finally be 54.915 billion yuan. According to data released by the National Film Administration on January 1, 2024, the box office of domestic films in 2023 will be 46.005 billion yuan - accounting for 83.77%, and the cumulative number of moviegoers in urban theaters will reach 1.3 billion. The total national film production in 2023 will be 971. The number of urban theaters will have a net increase of 2,312 screens throughout the year, bringing the total number of screens to 86,310. A total of 73 films have a box office of over 100 million, of which 50 are domestic films. The top 10 box office films are all domestic films. This pattern is expected to continue until 2024. ▲
