, as the first new car to be launched in 2024, , Xpeng, x9, has officially launched a new round of competition for high-end MPVs this year. Next, we will see how Ideal Mega will act.
In the past two years, the domestic high-end MPV market has ushered in new trends, including traditional car companies and new car-making forces. After many brands have recognized the situation, they have also made efforts in this market segment and entered a stage of rapid expansion. 2024 will also be the year with the most intense competition among domestic high-end MPVs.
At the beginning of the new year, Xpeng x9 ushered in the official launch. The price of 359,800-419,800 can be regarded as a sign of sincerity. As the flagship product of Xpeng Motors, Xpeng x9 has also achieved comprehensive innovation from product design to smart driving technology, and a new round of competition for high-end MPVs has officially begun.
Quietly waiting for the opponent to make a move
Judging from the market segment where Xiaopeng x9 is located, its main competitors include dengshi d9, Jikrypton 009, Weipai Gaoshan and Lantu Dreamer , etc. The models include, of course, the ideal mega that will be launched in March, and even some other new energy SUV products in the same price range.
This time, Xpeng x9 has also lowered the "technology" label at the product promotion level, and placed more emphasis on "comfort" and large space. These needs are also the core demands of 300,000-400,000 MPV users. The refrigerator, color TV and large sofa are all clearly arranged, and the goal and positioning are very clear, which is to focus on home users.
These products are in the same market segment as Xpeng x9. Taken individually, they are not inferior in terms of product strength. It is not easy to break through. The main reason is that they have not achieved fundamental subversion. Relatively speaking, Talking about younger consumers, this may be an opportunity for Xpeng x9 to achieve a breakthrough.
After 2 months of warm-up, Xpeng x9 chose to be launched on New Year’s Day, forcing many media teachers to work overtime. The purpose is actually very simple, which is to seize the opportunity and win market share. Going on the market as soon as possible means that you can harvest more sales in advance, and the rest is to wait for other competitors to take action.
The competitive thinking has gradually changed.
The launch of Xpeng x9 has also allowed me to see the change in the competitive thinking in the domestic automobile market. In the past year of 2023, major domestic car brands have been arguing for a full year, with almost no bottom line. However, on New Year's Day, when the Xpeng x9 was launched, the style of the car suddenly changed, allowing me to see a completely different side of the automotive industry from last year.
What’s more interesting is that just before the launch conference of Xpeng People are showing up at the first new car launch in 2024.
Although everyone is encouraging each other on social media, just before the Xpeng x9 launch conference, Li Auto officials also announced that the Lili Mega will be launched on March 1. It can also be seen from this point that in fact, everyone talks about "being together", but in fact they are still tit for tat.
It can also be seen from this little incident that this year everyone’s marketing ideas are no longer the bottomless mutual hostility of 2023, because everyone should have also discovered that although public opinion disputes on social media can bring traffic, they will also If you corrupt your character and lose public opinion, the negative impact will be even greater.
Another important reason is that the rise of Huawei in 2023, the popularity of asking the world new m7 and asking the world m9 have also put great pressure on many new car-making forces, and everyone knows that no one can continue to argue. No bargains.Li Xiang, who was very active in the first half of the year, also chose to shut up and not speak out easily to avoid being affected when everyone was quarreling. Instead, he developed secretly. Not only did he achieve the full-year sales target in November ahead of schedule, but he also achieved the delivery volume in December. It also exceeded the 50,000 vehicle mark.
is written at the end:
2024 is destined to be a big year for domestic new energy high-end MPV products. In the past 2023, the sales volume of the domestic MPV market segment has achieved rapid growth. Many models and products have also proved that the factors that affect sales are not actually Not price, but marketing strategy and product positioning.
For Xpeng x9, there is no problem with the preemptive strategy, and there is no doubt about its performance in terms of price and product strength. The addition of this model will also make the market competition in the domestic high-end new energy MPV market more intense. As for how big a wave it will ultimately make, only time can give us the answer.
