In recent years, in the process of building Hainan's tourism image and cultural brand, film works have played a role that cannot be underestimated. As the popularity of the "check-in with the movie" tourism model has soared, Mission Hills Huayi Feng Xiaogang Film Commune has become one of the must-check-in attractions for tourists coming to Hainan. While
responds to tourists' eager expectations with good products and services, the Film Commune makes full use of movie IP to plan new gameplay. This New Year's Day holiday brings citizens and tourists a unique experience of "watching a movie at a movie shooting location."
(The location where the Four Sisters Izakaya was filmed in "If You Are the One 3")
After 13 years, "If You Are the One 3", a new comedy directed by Feng Xiaogang and still starring Ge You and Shu Qi, will be released in major theaters on December 30 to meet movie fans. . The Film Commune, which is the filming location for the movie, upgraded the Rongguang Theater in Jiangchengyao Scenic Area into a cinema and officially resumed theater operations on the day of the premiere of "If You Are the One 3". At the same time, the filming location of the "Four Sisters Izakaya" in the Nanyang Chao Scenic Area will also be officially open for tours, providing movie fans with a "one-stop" movie viewing experience of watching movie premieres, visiting movie shooting locations, and dressing up for immersive interaction.
(Rongguang Grand Theater)
"The prototype of the Rongguang Grand Theater is the Shanghai Rongguang Grand Theater built in 1932. According to Mr. Lu Xun's diary, he watched movies here many times. A hundred years later, at Mission Hills Movie Theater Citizens and tourists can also watch movies here at the Commune Rongguang Cinema," said Ye Xiaozhou, general manager of Mission Hills Film Commune. "In the past year, we have tried showing movies every weekend at the Rongguang Grand Cinema. Tourists are very fond of this 'watching a movie at the filming location' model. Especially the movie "Youth" has a very high attendance rate, and there are also many peripherals. of citizens expressed their hope to see current cinema movies here. So we renovated and upgraded the Rongguang Cinema, replaced it with more professional equipment, and obtained cinema qualifications, which not only injected 'movies + tourism' into the scenic spot The new product also provides a good place for leisure and entertainment for surrounding citizens."
According to the person in charge of the theater, the movie theater schedule during the New Year's Day holiday will mainly focus on "If You Are the One 3", and the theater schedule will resume after the holiday. In addition to watching movies, citizens and tourists can also go to scenic spots to visit the filming locations of director Feng's works "Youth", "North and South" and "If You Are the One 3".
Hainan, known as a "natural studio", is now giving full play to the advantages of its free trade port policy and accelerating the layout of the film industry. Relying on its unique geographical advantages, multiple favorable policy supports and professional supporting facilities, the film and television shooting base of the Film Commune is favored by domestic and foreign directors.
In addition to providing film and television shooting venues for the crew, the biggest feature of the Film Commune as a film-themed tourist attraction is that it is not a "scenery"-style film district, but a collection of architectural expositions, real-life tourism, film and television shooting, and commercial A "four-in-one" cultural tourism project. When immersive experience becomes a new trend in cultural tourism consumption, scenic spots transform movie content into real-life tourism projects with immersive entertainment experience, realizing the restoration of film and television scenes from online to offline. When tourists come here, in addition to feeling the architectural style that changes in different time and space, and enjoying the large-scale immersive outdoor live performance "Once Upon a Time in Nanyang" (prelude version), they can also put on costumes and take photos of the same style as the film and television drama, and enjoy them in the Fanghua courtyard. The classic performance of "Reappearance of Youth", listening to the drumming in the drum room of "Northern and South", opening a book and reading quietly, ordering a soft drink in the izakaya of "If You Are the One 3" and enjoying your leisure time... ...Being there is like walking into a movie shooting scene, making the world on the screen within reach.
(Drumfang filming location of "North and South")
During the New Year's Day holiday, in addition to the atmospheric "film and television check-in tour", the Film Commune also combined national trend elements with national style music to prepare ceremonies for citizens and tourists A full-feeling New Year’s Eve party in the universe.From December 30 to January 1, 2024, at 8 o'clock every night, the Metaverse Party will kick off on time at the Film Commune Xiangyanghua Plaza. There will be a national electronic music ceremony, Peking opera street dance, a modern disco retro carnival, and a rock band There are rich programs and interactive sessions such as rap, Chinese dance, interactive politeness, etc.
(China Daily Hainan Reporter Station Chen Bowen)
