Financial News Agency, December 31 (Editor Wei Qi) According to data from the Lighthouse Professional Edition, as of 12:00 on December 31, the total box office (including pre-sales) of new films on New Year's Day in 2024 exceeded 1 billion, and "Twinkle Twinkle Twinkle" Bright Stars" "The annual meeting cannot be stopped! ""Stealth" is currently among the top three at the box office. The 2023 Lunar New Year period (November 24-December 31), including pre-sales, has exceeded 4 billion yuan in box office. The films "Crossing the Angry Sea", "The Three Brigades" and "Twinkle Twinkle Star" are temporarily listed at the top of the box office for the current period. Three.
The New Year's Day schedule is an important period in the Chinese film market. The New Year's Eve atmosphere coupled with the normalization of holiday viewing, the performance of the schedule is relatively outstanding. According to Wanlian Securities, judging from box office performance, the total box office fluctuated from 1.271 billion yuan in 2018 to 1.022 billion yuan in 2022, but the proportion of period box office in the annual box office fluctuated from 2.09% to 3.41%. Due to the large-scale closure of theaters on New Year's Day in 2023, the number of top films was insufficient, and only "Avatar: Water Path" was relied on to support the schedule. It was not as good as the same period in previous years, and the box office dropped to 555 million yuan.
Many movies are gathered in the New Year's Day schedule, and 7 of them have received high market attention, including the pre-release hot love story and the fantasy movie "Twinkle Twinkle Star", which have broken multiple box office records and awards in North America and around the world. "Taylor Swift: The Era Tour" which records the concert film, "Goldfinger" in which Tony Leung and Andy Lau reunited after 18 years, another crime film "Sneak" starring Andy Lau, and Feng Xiaogang's classic comedy film The third part of the IP "If You Are the One" and the workplace comedy "The Annual Party Can't Stop!" ", as well as the animation "Shukebeta Penta-UFO". In terms of subject matter types, action, romance, comedy, music, crime, animation and other types are comprehensively covered, with rich subject matter and able to meet diverse movie viewing needs.
In terms of box office this year, Wanlian Securities integrated box office forecast data from major media platforms and adopted an average calculation method to predict that the total box office for the New Year's Day period in 2024 will reach 3.208 billion yuan.
According to the Financial Associated Press, a number of listed companies have responded to information about New Year's Day movies on interactive platforms. Among them, Beijing Culture stated that the company is the co-producer of the movie "Twinkle Twinkle Star". Huayi Brothers stated that the company is one of the producers of the movie "Twinkle Twinkle Star" and is also the main producer of "If You Are the One 3". Baina Qiancheng said that the movie controlled by the company's holding company Beijing Wonderful is "Twinkle, Twinkle, Twinkle."
Chinese Film participated in the production of "The Annual Meeting Cannot Stop" and is also the main producer of "If You Are the One 3". Enlight Media said it is the producer of "Your Wedding".
Western Securities Li Yanli’s research report on December 25 believes that the 2023 Lunar New Year and New Year’s Eve content supply is rich and diverse. Currently, the discussion on social media platforms is relatively hot. The box office performance is worth looking forward to. Film and television related companies may benefit. It is recommended to pay attention Wanda Film, Hengdian Film and Television, Bona Pictures, Maoyan Entertainment, etc.
