On New Year's Eve, "friends of time" reunite again. At 8:30 pm on December 31, 2023, Luo Zhenyu's 2024 "Friends of Time" New Year's Eve speech, produced by Get App, was held at the Shenzhen Chuncocoon Stadium. Shenzhen Satellite TV, Douyin, Get App, etc. broadcast the entire event live.
This is Luo Zhenyu’s ninth New Year’s Eve speech since 2015, and it is still a “knowledge feast” for lifelong learners. During the 4-hour sharing, Luo Zhenyu focused on the theme of "What makes my eyes shine", bringing to the nearly 10,000 people at the scene and the tens of millions of lifelong learners in front of the screen, Luo Zhenyu brought the experience in all corners of society in the past year. Actions to solve problems innovatively include not only real innovation stories that are eye-catching, but also insights into the methods behind them and the way forward. In addition, Luo Zhenyu premiered two new books at the event: "Variable 6: Adventures in the Macro World" by economist He Fan and "Where Does Money Come From 5: A Meager Profit Society" by financial scholar Xiang Shuai. He also brought a product to serve small and medium-sized enterprises Products for Entrepreneurs: "Getting to the New Business Learning".
In the face of difficulties, find new answers in the ways of others
Every year, the "Friends of Time" New Year's Eve speech is the crystallization of team wisdom. A group of people's research and thinking that lasted nearly a year was condensed into a few hours of speech. inside. Luo Zhenyu not only has a content planning team behind him, but also a "think tank" composed of experts and scholars in various fields to provide content support for the speech.
this year is no exception. In the preparation stage for the New Year's Eve speech, Luo Zhenyu and his team consulted professionals from various industries such as Wu Zhou, director of the Wuxi Institute of Applied Technology at Tsinghua University, and Zheng Zheng, the general manager of Tao Xichuan Cultural and Creative Street. In addition, they also surveyed 27 entrepreneurs in 11 industries. Collect real cases from the front lines of innovation and entrepreneurship. In his opinion, this group of doers not only have "ongoing knowledge" but also innovative experiences and methods that can be used for reference. They also have confidence that is more valuable than gold in the face of changes and difficulties.
With the inspiration gained from a large amount of previous research and consultation, Luo Zhenyu stood on the stage of the New Year's Eve speech. He said: Looking back in 2023, what makes my eyes light up and deeply moved is not the truth, but some specific actions. All kinds of problems and confusions we face can actually find new answers in other people's methods.
Luo Zhenyu shared 20 "other people's methods" that inspired him. For example: When the entire catering industry is facing the problem of "hard to do business and hard to make money," entrepreneur Chen Quwei saved 300,000 yuan a year by using sterilizing chopstick machines in restaurants to replace disposable packaged tableware. He also replaced the kitchen knives used for initial processing of ingredients in the kitchen with scissors. This small change resulted in saving about 5% of fresh ingredients every day.
Facing the surging and ever-changing AI revolution, Luo Zhenyu found that many practitioners from all walks of life have discovered effective "doing methods." For example, Dr. Cao Kai of Shanghai Changhai Hospital used a large AI model to diagnose early-stage pancreatic cancer, significantly improving the screening accuracy; chain beauty salons used AI to write acrostic poems on welcome cards to customers, leaving customers unable to bear the surprise. Stay in Moments. In addition, there are people who have calibrated the direction of AI entrepreneurship in practice - Sui Shaolong, founder of Pioneer Intelligent Technology, discovered when promoting intelligent robots for mining excavators that mine bosses did not want to destroy the original social collaboration network and use AI technology. Replacing human excavator operators, he also realized a hard truth: "Instead of thinking about how to use technology to replace people, it is better to think about how to use technology to support people."
The above various eye-catching "other people's methods", Let Luo Zhenyu feel the value of "concrete" and the power of "action". He said: "In the past year, whenever I felt a little frustrated and confused, I knew that there was only one thing right, that is, put on shoes, go out, find people, and ask for advice. Find people who have experience, people who understand, and people who understand. Talk to people who do specific things."
In the new year, faced with changes, confusion, lack of money, involution, and new technological revolutions... what should we do? Luo Zhenyu once again emphasized the meaning of "concrete" and "action", "If you want to change, Then try to return to yourself, return to the neighborhood, return to the real life scene, starting from each specific action, let's make progress one day at a time. "
has released multiple knowledge products to provide confidence and strength for moving forward in the new year.
As in previous years, Luo Zhenyu still brought two high-quality new books to this New Year's Eve speech.
was written by the famous economist He Fan "Variable 6: Adventures in the Macro World", based on solid field visits and research, outlines the picture of China's macro economy, discovers the "small trends" that are emerging, and helps readers grasp the direction of future economic development. Behind this book is a leap forward 30-year research project - He Fan started a knowledge project in 2018, planning to spend 30 years traveling across the country to investigate and record China's economic changes, thus creating the "Variables" series of works.
"Where Does Money Come From 5" "Meager Profit Society" comes from the famous financial scholar Xiang Shuai. Five years ago, Xiang Shuai launched a research project and planned to write a wealth report every year to record the wealth logic of Chinese people this year and create a "wealth guide" for ordinary Chinese families. . In 2023, based on field surveys and company visits across more than 30 cities, the Xiangshuai team wrote "Where Does Money Come From 5: A Meager Profit Society" to help people re-understand the direction of wealth in the new round of changes.
These two This book is called "the book of answers" by Luo Zhenyu. It is the method that two scholars found in their own fields to break the "internal paper", that is, "not to be defined by other people's answers, but only to make their own papers and answer their own questions." "question".
In addition to two new books, Luo Zhenyu also launched a knowledge service product in this New Year's Eve speech: Get New Business App.
Luo Zhenyu said: "All entrepreneurs face the same problem deep down in their hearts. The problem is loneliness. "Get New Business School aims at this point and builds a community of "entrepreneurs helping entrepreneurs" so that entrepreneurs can "have expert advisors when they are entangled, have seniors to give guidance when they are confused, have reliable friends to accompany them when they are lonely, and have rich experience when they take off. "Resource docking". New Business School provides 100 practical case courses, 40 classic business courses, organizes 52 private board meetings and 50+ study tours a year, in addition to more than 100 expert consultants, 1-on-1 dedicated services, etc. , to help entrepreneurs solve business problems.
Luo Zhenyu said that getting new business knowledge is actually "fighting two battles" with entrepreneurs, "one is to defeat psychological loneliness, and the other is to win business success." "
Luo Zhenyu sets up a "super long flag" again: "Civilization" program will be updated for 913 consecutive episodes
In addition to "other people's methods", Luo Zhenyu also disclosed "his own methods".
He said that he said in his speech There were many times when he had to "be specific" and "take action", and his next specific action was to restart the "Luo Ji Thinking" long video. However, "restarting" does not mean to completely repeat the method of the year, but to follow the same method. "Luo Ji Thinking" is in the form of a long video, that is, one issue per week, each issue is 1 hour long, and the program content is brand new.
's new program is called "Civilization", which is positioned as "experienced and solved", through video form , tells how the Chinese civilization has continuously solved problems during its thousands of years of continuous history, and explores the inspiration that people can get from it. The program has a total of 913 episodes, each focusing on a year in history. It is planned to start from 1000 AD and continue to talk about to 1912 AD.
Luo Zhenyu said that "Civilization" will be a "big project with a long road ahead." The first episode of this new program will be broadcast on February 28, 2024, and 48 episodes will be broadcast throughout the year . This means that Luo Zhenyu will be 70 years old by the end of the program.
In fact, this kind of "flag" with a long time span is not unfamiliar to Luo Zhenyu, a long-termist.In 2012, the long video talk show "Luo Ji Thinking" hosted by Luo Zhenyu was launched, and a total of 205 episodes were broadcast. The "Luo Fat 60 Seconds" audio program started on December 21, 2012, and Luo Zhenyu has been doing it for 10 years, and it is unbeatable. The earth and the sun last for 3652 days; Luo Zhenyu promised to hold 20 consecutive New Year's Eve speeches on "Friends of Time" and has held 9 so far. In his own words, "make big aspirations, take small steps, walk a long way, kowtow for a long time, and never stop." This is what Luo Zhenyu is good at.
With nine years of companionship, "Knowledge New Year's Eve" has changed from a niche choice to a popular trend
At the end of 2015, the first "Friends of Time" was held at the Water Cube, creating a new original knowledge and culture product type of "New Year's Eve Speech" . In addition to the entertainment party, the New Year's Eve speech provides another New Year's Eve program with different forms and connotations to a group of audiences who love learning and thinking. Personal speeches spanning two years, four hours of high-density knowledge output, and real-time live broadcasts that break space constraints are the most distinctive features of this new species.
However, Luo Zhenyu and the program producers’ expectations for the New Year’s Eve speech were far more than a subversive innovation. Luo Zhenyu once publicly announced his ambition to hold the New Year’s Eve Speech for 20 consecutive years. According to his vision, New Year’s Eve speeches will become a normalized New Year’s Eve activity and form a sustainable “knowledge New Year’s Eve” tradition.
Every subsequent year, "Friends of Time" arrive as promised at the end of each year, accompanying thousands of lifelong learners on the "New Year's Pass of Knowledge." During this period, we experienced special circumstances such as Luo Zhenyu having a cold and fever, holding the event without an audience, and temporarily changing venues, but the "friends of time" never failed to make an appointment. Along the way to
, this once alternative has gained more and more similar ones. According to statistics, there will be dozens of large and small "New Year's Eve speeches" and other forms of "knowledge New Year's Eve" programs in 2023, which can be said to be a hundred flowers blooming. In December alone, there were the Chinese Academy of Sciences' New Year's Eve Speech, which was held for the third time, and the Science New Year's Eve Night organized by the Beijing Association for Science and Technology, as well as the "Fun to Know Jiangsu" 2024 Knowledge Conference, the 2024 Chengdu City New Year's Eve Speech, etc. A knowledge New Year’s Eve event led by local government. In addition, there are many personal New Year's Eve speeches taking turns. Obviously, the "Knowledge New Year's Eve" pioneered by "Friends of Time" has grown from a niche option back then to a popular trend today. Its development also witnesses the rising public enthusiasm for knowledge and promotes the creation of a social atmosphere for lifelong learning.
In the past nine years, "Friends of Time" has not only continued, but also evolved. Just from the theme keywords of previous New Year’s Eve speeches, we can get a glimpse of its evolution: from “new species, new entrances, new soils”, “5 black swans”, and “Chinese-style opportunities” in the first three speeches, to the latest three speeches "It turns out that we can still do this!", "This idea is inspiring" and "What makes my eyes light up". Luo Zhenyu's perspective shifts from the distance and the overall situation to the people around him and the individual; the content ranges from reviewing social hot spots and gaining insights into macro trends. , turning to mining and analyzing innovations that are happening and problem-solving methods that are beyond the horizon of most people. This also means that "Friends of Time" is closer to the audience and to every doer in China.
