On the evening of December 31, CCTV, Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Dragon TV, and Beijing Satellite TV held New Year’s Eve concerts one after another, and Bilibili (hereinafter referred to as Station B) “The Most Beautiful Night of 2023” also held Live broadcast at 8 p.m. The number and popularity of the seven-stage evening show is the strongest in recent years.
Affected by the Mayday "Lip-syncing Controversy" incident, the slogan "Real Singing" became one of the selling points of this extra night. Jiangsu Satellite TV's New Year's Eve concert carried the slogan "Real Singing". During the pre-heating, they said, "Real Singing, we are serious!" At the same time, "Real Singing" was "defined" as "All Open Mai".
Picture source: Weibo @江苏卫视New Year's Eve Concert
At the same time, judging from the program lists of various New Year's Eve shows, although the new generation and popular artists still account for the majority, the proportion of capable singers has also increased significantly. For example, Hunan Satellite TV invited singers such as Sun Nan, Han Hong, Huang Qishan, Leo Ku, and JJ Lin, while Jiangsu Satellite TV guests included veteran artists such as Li Zongsheng, Zhou Huajian, Zhang Huimei, and Lin Yilian. Dragon TV has mature singers such as Yu Chengqing, Tengger, and Ren Xianqi.
Generally speaking, this year’s festival has revived the trend of retro and nostalgia, and it also covers multiple music styles and representative singers, ensuring the diversity and attraction of the concert.
Cross-night is also the highlight of the year-end investment promotion for major TV stations. This year, the Deluxe brand sponsors Jiangsu Satellite TV and Dragon TV for the night. E-commerce giants Taobao and JD.com sponsored the evening parties of Bilibili and Hunan Satellite TV respectively.
Each company is bound to its drama series across the night to present its content characteristics. Hunan Satellite TV is still characterized by variety show guests and popular drama series, and its traffic consumption is outstanding. Guests participating in popular variety shows such as "Brother Overcoming Troubles" Season 3, "Fengshen Training Camp", "Happy Restart" Season 2 and other popular variety shows attended the night. In addition, this year's popular costume dramas "Lotus House" and "Sauvignon Blanc No. 1" Season" starring actors also appeared on Hunan Satellite TV's night.
The drama series of the same name directed by Wong Kar-wai and adapted from the Mao Dun Literature Award-winning work "Flowers" was broadcast on Dragon TV. The two leading actors, Hu Ge and Tang Yan, appeared to promote the drama. The guest lineup of Zhejiang Satellite TV also includes regular guests from programs such as "Run". In comparison, the evening shows of CCTV and Station B are more comprehensive. In addition to song singing, there are also dance, opera and other creative programs.
Although station B has been "de-two-dimensional" and the number of users over 30 years old has also increased significantly, as the only video website Quawan, compared to other satellite TV stations, station B still has the most two-dimensional, lively and youthful characteristics. protrude. The entire evening is divided into three chapters: sunset, moonrise, and stars. The program list includes popular IP characters such as Tom and Jerry, Spider-Man, Calabash Brothers, Pigman, Armored Warrior, Luo Tianyi, and King of Glory.
’s three-dimensional guests are not limited to popularity or nationality, but match the content ecology of station b, including virtual idol Luo Tianyi, "Dragon Ball" theme song singer Takahashi Hiroki, and the Chinese style band Twenty-Four Jiele , as well as Zhou Shen, Gong Linna, Phoenix Legend, and Stefanie Sun, who this year used the labels of "ai Stefanie Sun" and "unpopular singer" to cause heated discussions at station B.
Offline concerts have recovered rapidly this year. The concerts of Phoenix Legend, Joker Xue and other singers are hard to get tickets for. They have also become popular singers across the night. For example, Phoenix Legend participated in CCTV Headquarters, Station B's "The Most Beautiful Night", Hunan Satellite TV's third broadcast is late. Perhaps compared to a small-scale fan carnival, a national chorus with basic national singers is more suitable for this special day of saying goodbye to the old and welcoming the new.
