It seems that in the blink of an eye
The progress bar of 2023 is about to finish
Meizhou Island has spent another spring and autumn with you
This year
is destined to be an extraordinary and extraordinary year
There are too many stories that are unforgettable
There are too many moments worth recalling
Today
Please follow the "Meizhou Release" to look back
2023 fireworks in Meizhouli
Six breakthroughs
Six firsts
To set sail for the new year
Protect, build and develop well Good Meizhou Island
draws strength
This year
at 11:28 on October 1, the cumulative number of tourists officially exceeded 2 million.
Since this year, Meizhou Island has combined with theme education to continuously promote the "food, accommodation, travel, shopping, entertainment, exhibition, competition and exhibition" to strengthen the chain with all elements. Plan to create the twelve scenic spots in Meizhou, open up the "Blessings Come and Blessings" Meizhou Island-Pingtan, Meizhou Island-Nanri Island upstream routes, hold Meizhou Summer Beach Music Season, Beer Festival and other activities, Rainbow Road, Goose Emerging attractions such as the Taishen Fossil continue to gain popularity online. As of December 31, 2023, Meizhou Island has received a total of 2.4631 million tourists. During the May Day period, the number of tourists received in a single day reached 46,500, setting a new record. Meizhou Island’s tourism popularity continues to rise, and the tourism industry has a strong momentum of explosion.
This year
Meizhou Island vigorously developed its nighttime economy, with more than 700,000 overnight tourists.
We have launched night tourism formats such as the Ping An Tower Light Show, the Goosetail Fantasy Forest Light Show, and the Auspicious Meizhou Live Performance to promote the differentiation, personalization, and high-end upgrade of the "Meizhou Renjia" B&B. As of December 31, 2023, The cumulative number of overnight tourists is 763,000, truly turning Meizhou Island’s “flow” into “retention”.
In this year,
the first year of Meizhou Island B&B development, the number of B&Bs approved exceeded 100.
This year, Meizhou Island has implemented "a dedicated class for acceptance, a set of process review, and a leading group for approval" and a "territory responsibility, hierarchical management, industry self-discipline, star rating, and administrative supervision" that integrates homestay approval and comprehensive management. The new management model of "Zhang Tu" accelerates the development of Meizhou B&B. As of now, 107 new B&Bs have been approved, and the number of B&Bs approved is more than seven times that of 2022. There are 323 B&Bs on the island, with 3,115 rooms and 5,321 beds, accounting for 81.77% of the city, a record high.
This year
"Meizhou Renjia" has become very popular, and the occupancy rate of B&B has exceeded 50% (53.6%).
Tourists from all over the country come here in droves, which also brings great popularity to the hotels and B&Bs on Meizhou Island. According to the data analysis of "Meizhou Picture", tourists from outside the province account for more than 50% this year. During the Spring Festival, May Day, summer vacation, and National Day, many B&Bs are frequently full. B&B operators have also upgraded catering, transportation , accommodation and other tourism resources, bring tourists a better experience, allowing tourists to slow down, stop, stay and stay.
This year,
hot words such as "Meizhou Island", "Mazu culture" and "Mazu patrol" have appeared on the list many times, and the total media views have exceeded 800 million times.
Focusing on Mazu culture and coastal tourism, Meizhou Island successfully held cross-strait New Year prayer ceremonies, compatriots on both sides of the strait celebrated the Lantern Festival, the world's Mazu returned to her parents' home, the 15th Straits Forum Mazu Cultural Activities Week, and the 8th World Mazu Cultural Forum Large-scale events such as the 25th China Putian Meizhou Mazu Cultural Tourism Festival continue to increase the media exposure of Meizhou Island across the entire network. In particular, topics related to "Meizhou Mazu's golden body patrol in Putian" continue to be popular on the Internet, with more than 300 million views on Douyin and over 100 million views on the video account; the Douyin topic "Mazu's security patrol" has 4.6 views billion times, with over 30 million live viewers.
This year,
key events exceeded 20, empowering Meizhou Island as a "world event city".
In 2023, Meizhou Island will cultivate 23 local key events in four categories: "publicity and promotion, sports events, festivals and tourist B&Bs", using competitions to stimulate creativity, spread with new empowerment, and strive to promote new and outstanding cultural and tourism activities. Polish the golden sign of "World City of Festivals and Activities" and achieve deep integration of culture and tourism in activities.
This year
the golden body of Meizhou Mazu will patrol the whole of Putian for the first time
From September 19th to 28th, 2023 (the fifth to the fourteenth day of the eighth lunar month), the "Pan Xiang Meizhou Blessing" will last for 10 days and 9 nights. "Xinghua" - The 2023 Meizhou Mazu Golden Body Tour of An Putian was wonderfully staged. This is the highest level, longest time, and most activities of the Meizhou Mazu Golden Body Tour in An Putian in history. The event covers a total distance of nearly 400 kilometers, with nearly 100 Taiwan Mazu cultural institutions, more than 500 Putian Mazu cultural institutions, and 58 overseas community representatives from more than 30 countries and regions participating in the event.
This year
the Taiwan Affairs Office of the State Council visited Taiwan compatriots at the Meizhou Mid-Autumn Festival for the first time
On the evening of September 27, 2023, the Taiwan Affairs Office of the Central Committee of the Communist Party of China visited the Mid-Autumn Festival tea party of Taiwan compatriots in Fujian and was held on Meizhou Island. Song Tao, director of the Taiwan Affairs Office of the Central Committee of the Communist Party of China and the Taiwan Affairs Office of the State Council At the meeting, Mid-Autumn Festival blessings were sent to all Taiwan compatriots. Five representatives of Taiwan compatriots from all walks of life introduced the integration of work and life in Fujian into the development of Fujian. About 30 Taiwanese compatriots, Taiwanese businessmen, and Taiwanese student representatives from across the province gathered together to celebrate the festival, talk about friendship, and discuss development. On September 12, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting Fujian in Exploring a New Road for Cross-Strait Integrated Development and Building a Cross-Strait Integrated Development Demonstration Zone" was released. Mazu culture was mentioned in many places, which was not only inspiring and full of useful information, but also reflected the motherland in every aspect. The deep affection for Taiwan compatriots has further deepened and solidified the integration of the two sides of the Taiwan Strait.
This year
"Mazu Ceremony" group standard was first released
On May 1, 2023, the "Mazu Ceremony" group standard formulated by the board of directors of Meizhou Mazu Temple in Putian City was officially released on the national group standards information platform. It marks that "Mazu Ceremony" has entered a new stage of standardization, using standardized methods to standardize Mazu culture-related activities and rituals such as Mazu Ceremony, and further play the core role of ancestral temples in the dissemination of Mazu culture.
This year,
’s first “Impression of Mazu” performance project was launched.
On October 23 (the ninth day of the ninth lunar month), which coincides with the 1036th anniversary of Mazu’s ascension to heaven, the bidding for the “Impression of Mazu” performance project was completed. Meizhou Island and Sanxiang Impression Team have officially reached a cooperation to create the "Impression Mazu" cultural tourism performance project at the permanent site of the World Mazu Cultural Forum. The total investment is approximately more than 80 million yuan, and will continue to stimulate new developments in the cultural tourism industry with new business formats and new momentum. Vitality will promote the high-quality development of tourism in Meizhou Island. The performance is expected to be held during May Day in 2024.
This year,
Meizhou released its first "going overseas" to highlight its "international scope"
In order to tell the story of Mazu culture and help Meizhou Island build a world-famous cultural tourism city, Meizhou Island uses major events as a carrier to launch a series of international cultural communication themes. Promotional activities, through Facebook, Twitter and other overseas communication platforms, focused on displaying Meizhou Island’s cultural tourism resources, attracting more than 100,000 fans, further enhancing Meizhou Island’s international exposure and presenting diverse consumption scenarios , convey a three-dimensional and vivid image.
This year
Meizhou Island’s first water sports cooperative development project was launched.
The project is located at Lianchiao Beach on Meizhou Island. It makes full use of Meizhou Island’s unique marine resources and location advantages to deeply develop amusement and leisure experience-based marine Entertainment projects include 3 motorboats, 3 sailboats, 2 water bikes, 2 little yellow ducks, 2 water sofas, 2 water flying fish, 5 paddle boards, and 10 surfboards, with a total investment of over one million. It has made up for the shortcomings of the maritime entertainment industry and promoted the balanced development of tourism industry elements. From April 28 to October 2, 2023, more than 20,000 people participated in the experience project.
The smoke of fireworks shines on the world, and the joy is boundless
Let us collect the past and forge ahead
I wish
everything went well last year
This year everything will be satisfactory
Mazu bless the world
It’s good to come to Meizhou Island
(Source: Meizhou Publish WeChat public account)
