New Year's Day new film's total box office exceeds 1 billion!
According to Beacon Professional Edition, as of 12:00 on December 31, the total box office of new films in the 2024 New Year's Day season (including screenings and pre-sales) exceeded 1 billion, and "Twinkle Twinkle Shining Star" and "The Annual Party Can't Stop!" ""Stealth" is currently among the top three at the box office.
"Twinkle, Twinkle, Shining Star" leads the box office
According to real-time data from Beacon Professional Edition, so far, the movie "Twinkle, Twinkle Shining Star" has exceeded 480 million in box office, leading the New Year's Day slot.
It is reported that "Twinkle Twinkle Star" is a fantasy film directed by Chen Xiaoming and Zhang Pan, written by Zhang Pan, Duan Yule, Wang Yichao, and Chen Xiaoming, starring Qu Chuxiao and Zhang Jianing, and starring Fu Jing, Jiang Yunlin, etc. Romantic movies. The producers are Hengdian Film and Television, Huayi Brothers, Maoyan Entertainment, etc.
As a romance film, "Twinkle Twinkle Star" set a record for the earliest pre-release pre-sales to exceed 100 million in the history of Chinese films, and the fastest pre-sales for the Lunar New Year release to exceed 100 million.
The reason why this film attracts the attention of movie fans is that in addition to the blessing of the phenomenal hot-selling IP, it also created a highly ritualistic viewing mode such as "Snow Field".
In December 2023, "Twinkle Twinkle Star" announced that it will open the "Snow Resort" in some movie theaters at 13:14 on December 30, and issue 1314 ceremony venue-limited photo cards at 13:14 in all movie theaters. . This idea attracted a large number of movie fans to experience it. Once the pre-sale started, it was quickly sold out, and movie tickets for "Snowy Resort" were even more difficult to get.
But then, the topic "Awkwardness at the Snow Resort" became a hot search topic on Weibo. Due to on-site operating errors by some theater staff, the amount of artificial snow was excessive, which seriously affected the viewing experience and also caused difficulties in on-site cleaning.
Many netizens commented, "This is simply a local blizzard!" "Is there a safety hazard?" "The cleaning lady is working too hard."
Many films have gathered on the New Year's Day schedule
Currently, "The Annual Meeting Can't Stop!" "ranked second on the New Year's Day new film box office list. The film was written and directed by Dong Runnian, with Ying Luojia as screenwriter and producer, starring Dapeng, Baike, Zhuang Dafei, Wang Xun as the lead, Sun Yizhou as a friendly star, and Li Naiwen Special guest appearance.
《The annual meeting cannot be stopped! "Producers include Jiaying Spring, Huaxia Film, China Film, Taopiaopiao, etc. The film tells the story of a fitter, Hu Jianlin, who was transferred to the group headquarters by accident and became a gold collar worker. He exposed the factory's corrupt executives at the group's annual meeting and ultimately saved the factory.
In addition, the cumulative box office of another popular film "Stealth" has exceeded 100 million. The movie "Stealth" co-starred Andy Lau, Gordon Lam, and Eddie Peng. The battle between police and criminals, undercover sneaking, the belief in justice that is sworn to the death, the evil hidden under the "dark web", the confrontation between good and evil is about to break out.
"Stealth" is distributed by Taopiaopiao, and its production companies include Stupid Kids Film and Television, Alibaba Pictures, Shangshi Culture, etc.
However, it is worth mentioning that "If You Are the One 3", written and directed by Feng Xiaogang, failed at the box office. The film was released on December 30. The box office on the first day was only 24.3 million yuan, and the current cumulative box office is 33 million yuan. Ranked sixth in the total box office of new films released on New Year's Day in 2024. Producers include China Film and Television, Huayi Brothers, etc.
"If You Are the One 3" is a science fiction love movie starring Ge You and Shu Qi, starring Fan Wei, Li Chengru, Yue Yunpeng, and Chang Yuan, with friendly appearances by Yao Chen, Guan Xiaotong, and Wu Yicong, and specially introduced by Yu Shuxin. It is the final chapter of the If You Are the One series.
The film and television track is expected to maintain its prosperity
Regarding recently released movies, Guotai Junan Research reported that the movie "Twinkle Twinkle Star" has an innovative sense of movie-watching ritual and has the potential to be a hit and a dark horse. In January 2022, the drama version of "Twinkle Twinkle Star" was launched on iQiyi, becoming iQiyi's first drama to break 100 million points, and accumulated a large fan base. On the evening of December 4, 2023, the movie version of "Twinkle Twinkle Star" officially opened pre-sales for its premiere on December 30. The film crew selected 1,314 theaters to arrange a "snow field" at 13:14, and snow cans will be placed in the theaters. Or snowmaking machines create a snowy atmosphere. This innovation in pre-sale methods and movie viewing modes pushed the pre-sale box office of "Twinkle Twinkle Star" to quickly exceed 100 million. The film will not only satisfy the sentiments of fans of the drama version, but is also expected to attract a large number of non-drama fans to watch the movie.As many high-quality films will be released one after another, the Lunar New Year box office results are worth looking forward to. There is a rich reserve of high-quality Lunar New Year films, which is expected to continue the excellent performance of the summer season. Related content producers and downstream theater companies are expected to benefit.
Wanlian Securities released a research report stating that theaters will resume operations in 2023, and policies and measures to expand domestic demand and promote consumption will continue to be effective. Movies, as an important scene for offline consumption, are showing a good recovery trend. All major schedules have exceeded expectations, and the New Year's Day schedule has In the New Year's Eve atmosphere, the diversification of film types has achieved full coverage of the audience, and we are optimistic about the overall performance of the schedule. It is recommended to pay attention to the core producers and producers of high-quality films and leading companies related to film and television theaters.
Capital Securities believes that "The annual meeting will not stop!" ”, “If You Are the One 3”, “Stealth”, “Twinkle Twinkle Star” and other films will be released one after another. With the Spring Festival schedule expected, the film and television track is expected to maintain prosperity. As the media sector’s strongest offline sector, the film and television industry has embarked on an all-out recovery in the post-epidemic period. As the nodes that have caused the film and television industry to struggle for many years are gradually cleared, the content ecology has entered a positive cycle, and the demand for movie viewing has gradually recovered. In 2024, major producers are expected to accelerate production progress, cater to audience needs, continue to release abundant reserves, and AI technology's empowerment of film and television production will continue to increase.
(Source: China Fund News)
As many high-quality films will be released one after another, the Lunar New Year box office results are worth looking forward to. There is a rich reserve of high-quality Lunar New Year films, which is expected to continue the excellent performance of the summer season. Related content producers and downstream theater companies are expected to benefit.Wanlian Securities released a research report stating that theaters will resume operations in 2023, and policies and measures to expand domestic demand and promote consumption will continue to be effective. Movies, as an important scene for offline consumption, are showing a good recovery trend. All major schedules have exceeded expectations, and the New Year's Day schedule has In the New Year's Eve atmosphere, the diversification of film types has achieved full coverage of the audience, and we are optimistic about the overall performance of the schedule. It is recommended to pay attention to the core producers and producers of high-quality films and leading companies related to film and television theaters.
Capital Securities believes that "The annual meeting will not stop!" ”, “If You Are the One 3”, “Stealth”, “Twinkle Twinkle Star” and other films will be released one after another. With the Spring Festival schedule expected, the film and television track is expected to maintain prosperity. As the media sector’s strongest offline sector, the film and television industry has embarked on an all-out recovery in the post-epidemic period. As the nodes that have caused the film and television industry to struggle for many years are gradually cleared, the content ecology has entered a positive cycle, and the demand for movie viewing has gradually recovered. In 2024, major producers are expected to accelerate production progress, cater to audience needs, continue to release abundant reserves, and AI technology's empowerment of film and television production will continue to increase.
(Source: China Fund News)
