"Zhang Wansen, there's an avalanche." During the New Year's Day, theaters across the country are busy with artificial snowfall.
On December 30, the movie "Twinkle, Twinkle, Shining Star" topped the box office list on the first day of its premiere. Along with the box office success, the film's artificial snowfall in the "snow field" was also on the hot search list, and its dramatic effect The snow scene effect caused heated discussion among netizens.
topped the box office list for 2 days in a row
's box office exceeded 200 million yuan on its first day of release
With the arrival of the New Year's Day holiday, 2023 ushered in the last popular period.
According to Maoyan Professional Edition, as of December 30, the box office on the first day of New Year's Day exceeded 420 million yuan, and the films "Twinkle Twinkle Star", "Goldfinger" and "Stealth" became the top three single-day box office.
△Picture/Maoyan Professional Edition
Among them, the movie "Twinkle Twinkle Star" had a box office of over 200 million yuan on the first day, contributing nearly half of the box office revenue that day. According to Maoyan Professional Edition data, "Twinkle, Twinkle, Shining Star" has ranked first in the box office list of New Year's Day romance films in mainland film history. As of press time, the film still ranked first in the single-day box office on January 31.
The film is created by the original cast of the TV series of the same name, with Qu Chuxiao and Zhang Jianing playing the male and female protagonists Zhang Wansen and Lin Beixing respectively. After the drama version was launched in January last year, it emerged as a dark horse and became iQiyi's first revenue-sharing drama to exceed 100 million.
is not only a box office hit, but its popularity also leads the New Year's Day. The official Douyin account of "Twinkle Twinkle Star" has 1.42 million followers, and its pinned video has received over 2.6 million likes.
On the first day of release, approximately 5.184 million people watched the film. For comparison, "Goldfinger" and "Stealth", which ranked second in the single-day box office, had approximately 1.599 million and 1.508 million viewers on their first day, respectively.
"Snowing Ground" is a hot search topic
Cleaning aunt: I can't finish sweeping at all
Another thing that became popular with the box office is the sentence "Zhang Wansen, it's snowing." A topic called "The Snowing Ground is Awkward" On Weibo hot search.
The cause of the incident was that in the original TV series, the heroine Lin Beixing softly said "Zhang Wansen, it's snowing" in the snow to express her longing, which became a classic part of the TV series. It is precisely because of this line that it became the creative origin of the "Snow Field" in the movie version of "Twinkle Twinkle Star".
has announced since the beginning of pre-sales that it will organize snowy "snowfields" in 1,314 theaters across the country at 13:14 on the day of the release on December 30.
Judging from the audience comments on the first day of release, "Snowfield" has mixed feelings. It snowed heavily in some theaters, filling the atmosphere.
However, because each theater’s implementation is different, artificial “avalanches” and “localized snowstorms” have also occurred.
In the absence of snowmaking machines, some theaters even use pure manual "snowfall", throwing it by hand, using snowflake spray, and even giving each two people in the audience a bottle of snowflake spray to spray the atmosphere on their own.
Some viewers said, "What you said, Zhang Wansen said it was snowing. The cleaning aunt showed a helpless smile. The cleaning aunt said, don't stop the snow and sweep it all." Is the movie more popular?
The marketing campaign of "Snowing Ground" has attracted a lot of attention. In the comment area of movie-related topics, the discussion of "Snowing Ground" far exceeds the plot itself.
Among them, in the Douban comment section of "Twinkle Twinkle Star", most of the fans' positive comments said that the movie made up for the regrets of the drama version and "can be regarded as fulfilling the regrets of fans of the drama."
However, the extremely high popularity of the film has also attracted many negative reviews from fans, and its plot has also become a criticism of movie fans. "The plot in the front is very boring, and the atmosphere relies on BGM." "Although the previous part has echoes in the back , but it will still be long and boring.”
In addition to the snow field of "Twinkle Twinkle Shining Star", "The Annual Party Can't Stop", which was released at the same time, also officially announced a "beer field" for giving away beer. During the movie screening, it was linked with the beer brand, and the "Cheers Can't Be" online Stopped activities.
"Taylor Swift: The Times Tour" also announced that more than 130 movie theaters across the country will open "New Year's Eve Sing-Along" venues at 21:17 on December 31. Audiences who purchase tickets will receive official customized peripherals.
△Picture/Maoyan Professional Edition
As early as 2018, the movie "The Last Night on Earth" also received a first-day box office of more than 260 million on December 31, 2018 due to the ritual sense created by "New Year's Eve with a Kiss", but The box office on the second day of release dropped to 11.23 million yuan due to a plot that did not match the marketing and declining reputation.
△Picture/Maoyan Professional Edition
As of 16:00 on the 31st, "Twinkle Twinkle Shining Star" still ranked first in the daily box office list, with a box office of over 240 million yuan. From the current point of view, some fans' negative comments on the plot and word-of-mouth have not had much impact on the box office trend. As for how long "Zhang Wansen" will be popular, it may not be determined until after the New Year's Day schedule ends.
Xiaoxiang Morning News comprehensive report
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