. 7 text | Knowing wine team
Fate power, climbing a new peak.
On the afternoon of December 29, the awards ceremony of the 2024 Jinshiyuan Development Conference was held in Nanjing. This is the highlight of this development conference. In terms of content, award ceremonies, program performances, guest interviews, etc. are rich and colorful; in terms of personnel composition, stars, dealers, suppliers, media, employees, etc. are the protagonists of the stage.
As a result, we were able to witness too many moving scenes at the scene: the powerful actor Hu Junjun announced his endorsement and said "Only Patriotic Fate v9"; employee representative Tang Qunyong said that if there are 10,000 choices, he will choose this life 10,000 times; Supplier representative Hu Chuan and dealer representative Zhu Yazhong talked about the virtuous cycle of polishing good products and selling good products; awarding Huawei M9 to outstanding contributors.
The entire award ceremony seems to be a reward for the strength of all parties in the process of striving for the tens of billions in this world. In fact, it releases everywhere the confidence, determination, faith and wisdom of tens of billions of new chapters after the fate of this world is opened.
At present, the potential of tens of billions in this world has been achieved, and we are on the new journey of "double billions". Where is the new momentum? This is a question that has to be answered.
Gu Xiangyue, Secretary, Chairman and General Manager of the Party Committee, Chairman and General Manager of Jinshiyuan Wine Industry, said at the development conference in the morning: "2024 is the first year for Jinshiyuan to start again with tens of billions and bravely climb new heights. Standing in the new From the historical starting point, we must borrow the ladder to climb higher and create more advantages during development. ” also emphasized the construction of a new ecosystem for manufacturers and breakthroughs in market foundation building.
We also found two answers at the awards ceremony in the afternoon: first, Jinshiyuan’s consistent “stable and progressive” development in the past has been highly praised by the industry, and it is still trustworthy after tens of billions; second, this development At the awards ceremony of the conference, Jinshiyuan gathered five major forces, with tens of billions in the future, and the future is promising.
A kind of continuation
Guoyuan v9: Leading the brand of Jinshiyuan Wine Industry upward
At the awards ceremony of this development conference, Jinshiyuan Wine Industry also made this point. In the first part of the event, a piece of good news about Guoyuan v9 was revealed: Guoyuan v9 held a signing ceremony with brand spokesperson Hu Jun.
Guoyuanv9 can be called a powerful group of high-end liquor in China. is led by Dr. Wu Jianfeng, a master of Chinese liquor, and was developed after 20 years of ingenuity. It is the setter of the collective standard for the elegant sauce flavor of Chinese liquor. Hu Jun has created a powerful actor-level image in his 30 years of acting. He injects performance soul into each classic image and brings deep emotional resonance to the audience.
At the scene, Yang Dong, deputy general manager of Jinshiyuan Wine Industry, officially signed a contract with national first-class actor Hu Jun. This is also a two-way journey between the "quality group" and the "acting group".
Previously, Guoyuan v9’s outdoor billboards and high-speed rail, highway, airport advertising spaces, etc. endorsed by Hu Jun have been fully renovated. Its brand proposition of “high-end sauce wine, only patriotic Guoyuan v9” will surely be popularized through Hu Jun’s interpretation. will better connect with consumers.
In addition to print ads, Guoyuanv9's new brand image commercial was also released simultaneously. Hu Jun and Wu Jianfeng, vice chairman, deputy general manager and chief engineer of Jinshiyuan Wine Industry, premiered the short film.
"Edges and corners should not only be hidden on the inside, but sometimes also exposed on the outside." This is one of the lines in the commercial. Through videos and other forms, Guoyuan v9 is expressing its high-end new connotation, new expression, and new image.
This is enough to show that Jinshiyuan Wine Industry is making every effort to strengthen Guoyuanv9 and achieve continuous improvement of the brand. In fact, the strength of Guoyuan series is the strongest guarantee for the development of Jinshiyuan wine industry.
Therefore, not only Guoyuan v9, Jinshiyuan Wine Industry also released the fifth generation Guoyuan Sikai in the morning session of the Development Conference. Zhijiujun believes that through the upgrade of the core single product Guoyuan Sikai and the addition of Guoyuan v9, a new model of high-end value, this highlights that Jinshiyuan Wine Industry continues its high-end strategy and continues to enhance brand influence and market competitiveness.
At the development conference, distributors, partners, suppliers and other friends who are related to the wine industry in this world showed to the industry the harmonious relationship that came together by fate and made progress. Therefore, Jinshiyuan Liquor Industry once again expressed gratitude and gave back to them, presenting a gold-rich "Future Development Group".
They have the winners of the "Brand Promotion Award". This group of people has focused on brand promotion in the past year, adapted measures to local conditions, innovated and excelled, and had the courage to practice, injecting vitality and motivation into the three major brands of Jinshiyuan Liquor Industry, and won enhance consumers’ emotional cognition and value recognition.
They are the winners of the "Growth and Progress Award". This group of people has chosen Jinshiyuan and firmly believes in its development prospects. They are the most active representatives of Jinshiyuan wine industry in its tens of billions journey. In fact, their progress has brought together the continuous upward momentum of Jinshiyuan Wine Industry.
They have the winners of the "Excellent Partner Award". This group of people has well demonstrated the "Yuan culture" background of the modern Yuan wine industry. In addition to the friendship over wine, they also have the wisdom and true feelings from all walks of life.
They have the winners of the "Sincere Cooperation Award". This group of people are old friends of this world, and they are also the "guardians" of this world's destiny. He has set a good example: treating Jinshiyuan Liquor Industry as a lifelong career, he has also received recognition and support from liquor companies, and he will go both ways and accompany him forever.
Among them are the winners of the "Outstanding Contribution Award". This group of people has a firm belief in the 10 billion journey of this world. Because of their determination, they are naturally forge ahead. On the one hand, they are the most stable ballast stone in the modern wine market, and on the other hand, they are also the leaders of innovative development. Therefore, Gu Xiangyue, Party Secretary, Chairman and General Manager of Jinshiyuan Wine Industry, personally issued certificates to them and completed the delivery of the vehicle to Huawei Wenjie.m9.
What we want to say is that this group of people is not only in 2023, but has accumulated many years of accumulation and has become the most religious, ideal and enterprising people in the Yuan wine industry in this world. They receive the reward and swing toward the future, which is worth looking forward to.
The awards ceremony showed several typical examples, showing the group portraits of Jinshiyuan Wine Dealers.
Nanjing Shunliu Trading cooperated with Jinshiyuan Winery in 2010. The sales in the first year were only 2 million yuan, and now it has grown into a large business with annual sales of 650 million yuan; outside the province, Hebei Xinzhengcheng Wine Industry will form a partnership with Jinshiyuan Winery in 2022. , becoming the new strength of the brand in Shijiazhuang.In addition to agent products, the dealers of Jinshiyuan Wine also help partners. For example, Pinghu Yizhou Liquor extended a helping hand to Yi Channel Hotel to help tide over the difficulties...
So, these are the cutest people in Jinshiyuan Wine. , making common ideals more colorful.
Walking alone is fast, but walking together is far! Under the fierce competition in the liquor industry, the trend of concentrating on brands has become more and more obvious, and it is even more necessary to gather the wisdom of many parties. Standing at a starting point of tens of billions, Jinshiyuan Liquor Industry has proposed "five major strategies" of building a brand, winning with quality, cultural marketing, digital empowerment, and strengthening the enterprise with talents, and has launched high-quality cross-border cooperation.
First of all, Jinshiyuan Wine Industry has reached a strategic cooperation on "cultural marketing" with Bai Xinglong, Jiangsu Radio and Television Group, Huai'an Cultural Tourism, Jiangsu Science Dream Chuangzhan Technology, and China Asia Economic Development Association. What this gathers is the wisdom of all walks of life in creating cultural products, promoting brand culture, and strengthening cultural exchanges.
Secondly, Jinshiyuan Wine Industry has reached a strategic cooperation with Shanghai Jiao Tong University Antai School of Economics and Management, Mobile Education, and Beisen Cloud Computing Co., Ltd. to "strengthen the enterprise with talents". In the fierce competition, Jinshiyuan Wine Industry has gathered professional wisdom such as management and innovative practice, which is the improvement of endogenous power with the help of external forces.
Finally, Jinshiyuan Wine Industry reached a "digital empowerment" strategic cooperation with Inspur Group, Yuncong Technology, China Communications Consulting and Design Institute, and Chengdu Bozhi Weixun Information Technology Company. It can be seen that Jinshiyuan Wine Industry will further deepen its c segment strategy, improve channel efficiency, and better participate in industry competition.
Zhijiujun believes that the signing session after the awards session is a move to pursue more outstanding development. By gathering the wisdom of all walks of life, it will bring more than just changes in productivity to the Jinshiyuan Wine Industry, but also a win-win situation for all participants.
In fact, in addition to the signing process, Jinshiyuan Liquor Industry also set up an exclusive interview session on site, with employee representatives who have conducted in-depth research on intelligent brewing, supplier representatives who have repeatedly polished the appearance of the products, and distributors who have collaborated with manufacturers to achieve hundredfold growth. business representative. It is these ubiquitous wisdom that ultimately become the strongest driving force for the upward development of the modern wine industry.
The above mentioned Guoyuan v9 and the fifth generation Guoyuan Sikai are the "sharp knife" forces for the development of Yuan wine industry in this world. There is no doubt about this, but we should also see that under the guidance of the two products, the three major brands of Jinshiyuan Liquor Industry have also shown upward strength.
At the Development Conference Awards Ceremony, Jinshiyuan Wine Industry showed the vitality of the three major brands through the program.
For example, the original rap "This World's Fate Gathering" presents the picture of a company creating history; the multi-language medley song "Guo Yuan" embodies the brand gene of "China's new generation of high-end liquor" Guoyuan with the feelings of family and country; and The duet song "Meet Gaogou Again" writes about the past and present life of the Gaogou brand, as well as its renewed and extraordinary spirit.
This is the advantage that Jinshiyuan Wine Industry already has. On top of this, the awards ceremony also expressed the strong belief that victory in the post-10 billion journey will be achieved through the oath and battle flag ceremony of "intensive cultivation and climbing to the top, attacking cities and villages".
Yang Dong, Hu Yuewu, Li Weiqun, Chen Jiuquan, Zhou Yonghe, deputy general managers of Jinshiyuan Wine Industry, led representatives from various departments and business sectors to take over the "battle" from Gu Xiangyue, secretary of the party committee, chairman and general manager of Jinshiyuan Wine Industry flag".
At this moment, Jinshiyuan Liquor Industry sends out a strong message of growth to the outside world: "I will struggle and I will win": At the starting point of tens of billions, we will overcome all obstacles and pursue excellence, and we will be the most beautiful striver and the hardest-working person on the road. , prove strength with actions and defend value with performance.
After exceeding 10 billion, Jinshiyuan Wine Industry has enhanced its brand value and influence through continuous self-innovation, and gathered fate and strength. It can be said that the post-10 billion future has arrived. With the multiple forces released by this awards ceremony, it can be foreseen that the future of this world will become better and better.
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