cover news reporter Wu Xuemei
On December 28, the 2024 Yibin Year of the Dragon Spring Festival Gala (referred to as "2024 Yibin Spring Festival Gala") press briefing was held in the Press Conference Hall of Yibin Radio and Television Center, Sichuan. The cover news reporter learned from the meeting that the 2024 Yibin Spring Festival Gala will be held at the Yibin Liquor City Theater on February 4, 2024, continuing the highlights and results of large-scale events such as the CCTV Autumn Gala and the Sichuan Cultural Tourism Development Conference, and fully demonstrating the first Yangtze River Community Culture Festival and fruitful results.
press briefing session.
2024 The Yibin Spring Festival Gala uses the theme of "Yibin Tide in Three Rivers" to highlight that Yibin is ushering in new development opportunities under the wave of the new era, and is also leading the trend of culture, entrepreneurship, rural areas and youth with a new attitude. By then, the 5G network will fully cover the main venue and branch venues of the Spring Festival Gala, and the Yibin Media Center’s full media matrix and landmark outdoor large screens across the city will be broadcast live simultaneously.
Night view of Sanjiangkou, Yibin. (Photo courtesy of Yibin Municipal Culture, Radio, Television and Tourism Bureau)
According to Zhu Fengchun, deputy director of the Propaganda Department of the Yibin Municipal Committee of the Communist Party of China, as a local cultural brand of Yibin, the Yibin Spring Festival Gala has been successfully held for 20 times since its launch in 2004, and has been widely praised by all walks of life. . The 2024 Yibin Spring Festival Gala is hosted by the Propaganda Department of the Yibin Municipal Committee of the Communist Party of China, the Yibin Culture, Radio, Television and Tourism Bureau, and hosted by the Yibin Media Center. In recent years, Yibin has vigorously promoted the in-depth integration of culture and tourism, and has continuously polished its beautiful business card as a national historical and cultural city and an outstanding tourist city in China. Especially since this year, Yibin has hosted major cultural events such as the CCTV Mid-Autumn Festival Gala and the 2023 Sichuan Provincial Culture and Tourism Development Conference with high standards, realizing the mutual complementation of cultural connotation and urban quality. At the same time, we vigorously promote mass culture and create distinctive cultural brands such as the first Yangtze River Community Culture Festival and Hemei Rural Culture Festival, which enrich the spiritual and cultural life of the masses, realize the normalization and branding of cultural activities, and truly allow the masses to share culture and benefit the people. meal.
2024 Guest performer at Yibin Spring Festival Gala.
"We focus on the four main creative directions of popularization, scene-based, youthful, and media integration, and set up the main venue and sub-venues for special presentations, creating a festive atmosphere of 'Happy Yibin Year with a Strong Chinese Flavor'. At the same time, The early, middle and late stages of the Spring Festival Gala will effectively cover the three months of the end of the year and the beginning of the year, fully demonstrating Yibin's open and inclusive urban spirit and youthful and progressive cultural core." According to Zhang Ke, the general director of the 2024 Yibin Spring Festival Gala, the Spring Festival Gala will be in the program In terms of setting, there are both grand narratives and warm details; there are new generation singer Jing Long, Bashu comedian Chen Gong and other mysterious guests joining in, and there are also happy interactions on the Internet; there are both annual reviews and new year's prospects; there are both local It has a unique presentation and more participation from the world; it has both classic programs and surprising creativity. At the same time, a team of directors born in the 1985s and 1990s were activated, and the addition of fresh blood brought new vitality to the Spring Festival Gala, aiming to present a "young" and "trend-style" Spring Festival Gala to the audience.
2024 Yibin Spring Festival Gala mascot.
Zhang Ke revealed that "technological empowerment" is also the highlight of this Spring Festival Gala. The Spring Festival Gala stage creates three-dimensional dance beauty, and uses ring screen technology to create a 360-degree surrounding landscape, showing the charm, vitality and innovation of the Spring Festival Gala in the new era, and presenting to the Yibin audience a platform that is both ideological, artistic and ornamental, and full of technology. Spring Festival Gala "New Year's Eve Dinner".
Lan Yong, a fourth-level researcher from the Yibin Municipal Culture, Radio, Television and Tourism Bureau, said that on the occasion of the 2024 Yibin Spring Festival Gala, Yibin Culture and Tourism will also start the city brand marketing promotion in the new year. They will promote each other with the Yibin Spring Festival Gala by creating a new IP for the annual New Year event; introduce new benchmarks for national trends and continue the beauty of traditional culture highlighted by the Yibin Spring Festival Gala; assist the production of Yibin Spring Festival Gala programs, do a good job in cultural tourism marketing around the Spring Festival Gala programs, and coordinate with The scenic spots associated with the Spring Festival Gala make Yibin’s cultural and tourism resources such as beautiful mountains, rivers and scenery more perfectly presented in the Yibin Spring Festival Gala program.In addition, we will continue to maintain the "guest-loving model" of eight major actions, based on tourists' personal experience and feelings, focusing on all elements, whole processes, and all time and space of tourism, to provide citizens and tourists with a rich and warm tourism experience.
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