2023 is the year when the economy resumes development after three years of COVID-19 prevention and control. my country's economy has rebounded for the better and high-quality development has been solidly advanced.
With the in-depth adjustment of the global economy, China's economy in 2024 stands at a new historical starting point. The Central Economic Work Conference set the tone of "seeking progress while maintaining stability, promoting stability through advancement, establishing first and then breaking", and pointed out that to further promote economic recovery, some difficulties and challenges need to be overcome.
With the deployment of a series of tasks such as the Central Economic Work Conference, can economic expectations rise? How can China's macroeconomic policies be made more powerful and effective? Can China achieve sustainable growth next year and beyond? How confident are entrepreneurs?
On the occasion of the transition between the old and the new, Shell Finance launches the annual special report "Looking at 2024", joining hands with well-known Chinese economists, scholars and entrepreneurs to advise on the Chinese economy and help China's economic recovery and prosperity.
Shell Finance interviewed Lu Liming, founder and chairman of Huatie Media Group.
Lu Liming, founder and chairman of Huatie Media Group Picture/Photo courtesy of interviewee
Shell Finance: The 2023 Central Economic Work Conference emphasized the importance of technological innovation in promoting high-quality development. How did Huatie Media use technological innovation to promote corporate development in the past year? What plans or strategies does Huatie Media have for technological innovation in 2024?
Lu Liming: In 2023, Huatie Media will use big data, artificial intelligence and other technologies to accurately place and optimize the management of high-speed rail media resources. Combined with the needs and behavioral characteristics of high-speed rail passengers, customized high-speed rail media content is developed to attract more target users to pay attention and participate, and expand the influence of the brand. At the same time, the company is also actively exploring development opportunities in the new energy field and promoting more rural brands and new energy brands to participate in the green development process. In 2024, the company will continue to increase its exploration and research and development of artificial intelligence technology to empower high-speed rail media applications.
Shell Finance: The 2023 Central Economic Work Conference emphasized the importance of deepening reforms in key areas and expanding high-level opening up to the outside world. What plans and strategies does Huatie Media have in these two areas? How do you expect these plans and strategies to drive business development in 2024?
Lu Liming: In terms of deepening reforms in key areas, will increase support for the implementation of policies for private enterprises, which is a part that I am very concerned about. It is foreseeable that the market will be stable and the economy will be active in 2024, which is a great opportunity for private enterprises to flex their muscles. In such a critical year that is very beneficial to the development of private enterprises, the country has launched a large number of support policies, business-friendly policies, guidance actions, etc., all of which are helping enterprises reduce their burden. With fewer worries for enterprises, the pace of development will be light, fast, fast and good.
Huatie Media operates railway media. In fact, it has been dealing with government departments such as the Railway Bureau. Especially in the value development of high-speed rail media, the cooperation and communication with the railway department have been very close. In 2024, we will also continue to deepen cooperation with relevant departments in terms of high-speed rail media format innovation and high-speed rail scene marketing breaks, providing more possibilities for industry innovation and development. You can look forward to it.
With the opening of the Jakarta-Bandung high-speed rail and the export of China's high-speed rail to Serbia... In recent years, China's high-speed rail has frequently appeared on the international stage. I think this is a manifestation of high-level opening up to the outside world. China's high-speed railway network is getting denser and denser, especially in areas with advantages in opening up such as the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area, where high-speed railways have always played a very important part. In 2024, Huatie Media will also continue to operate railway media resources in advantageous areas of opening up with high quality, hoping that more brands can go abroad through high-speed rail and influence the world. We also hope that more and more international brands will use high-speed rail as an important channel to connect with the Chinese market and create brand advantages.
Beijing News Shell Finance Reporter Ji Zhe
Editor Song Yuting
Proofreader Liu Jun
