cover news reporter Yao Ruipeng
One account gained 1 million fans overnight to complete the original fan accumulation and start the journey of live broadcast to bring goods. It may be extremely difficult for others, but for Dong Yuhui, it only requires three short videos and two or three videos. A lyrical sentence. On the 26th, Dong Yuhui certified the new account "Walking with Hui", which had 1.09 million followers overnight on the 27th as of the date of publication.
Dong Yuhui’s new account
The new account certification body is Yuhui Peer (Beijing) Technology Co., Ltd., and Dong Yuhui serves as the legal person. From this, it seems that the platform for Dong Yuhui to show off his skills has been completed. Oriental Selection staff said that the new platform will have some overlap with Oriental Selection in terms of product selection but with different emphasis. The company is looking forward to the effect of the new account. As of the close of trading on the 27th, Hong Kong shareholder Fang Zhenxuan fell 6.93% to HK$26.85 per share.
Dong Yuhui’s certified new account has gained millions of followers
staff: The product selection will overlap with Oriental Selection
On 26th, Dong Yuhui’s new Douyin account “Walking with Hui” has been certified by the Douyin platform, and the certification information is “Walking with Hui (Beijing)” Technology Co., Ltd". The introduction of the account read: "It's true, walk with Hui @ Dong Yuhui." However, the IP address was displayed in Hebei. Dong Yuhui also left a message in the comment area of his personal Douyin account that night: "New Let's go."
The legal representative of the company "Hehui Peer" is Dong Yuhui.
The new account "He Hui Peer" only updated three short contents after it was launched. However, it gained nearly 1.03 million followers in one day. Netizens in the relevant comment area commented that they were full of expectations for the new account's live broadcast. In addition to netizens, Oriental Selection staff said that Yu Minhong is also full of expectations for the new company and the performance of Dong Yuhui's new account. "Currently, it is in the form of a studio, with Dong Yuhui as the center, and all the staff are basically in place." The employee said that based on Dong Yuhui, other anchors of Oriental Selection may also set up studios in the future. Is the new account of
significantly different from Oriental Selection in terms of live broadcast style, product selection and overall operation? "Dong Yuhui has a great say in the new account, and the live broadcast style should be a mode that he is good at and the audience is familiar with." The employee said that in the subsequent product selection, there may be some overlap with Oriental Selection, but it will open up some Most of the new channels will still rely on Oriental Selection's product selection channels, but books and agricultural products are definitely important parts. The performance of the
new platform has attracted much attention from the society. "Dong Yuhui broke through the original anchor industry rules and formed a new industry height. All content and forms can be copied, but personification cannot be copied." IP incubation expert Shi Jie said that based on Dong Yuhui's Influence, I am very optimistic about the actual performance of the new platform.
The legal representative of Hehui Peer Holding Company
is Sun Dongxu.
Sun Dongxu, another protagonist of the essay turmoil, was dismissed by the board of directors as CEO and executive director on the 16th, and resigned as the company's non-executive director on the 22nd. Some netizens had previously speculated that Sun Dongxu would no longer participate in Dong Yuhui's studio-related work, but public information shows that this is not the case.
Sun Dongxu is the legal person of Beijing New Oriental Xuncheng Network Technology Co., Ltd.
Yuhui Peer (Beijing) Technology Co., Ltd. has a registered capital of 10 million yuan. Dong Yuhui is the legal representative, executive director, and manager, and Yu Minhong serves as a supervisor. The company's business scope includes daily necessities wholesale, Internet information services, publication retail, performance brokerage, commercial performances, tourism business, etc. The company Hehui Pingtong is 100% owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd., whose legal representative is Sun Dongxu and has a registered capital of 122.351229 yuan.
Oriental Selection staff said that Dong Yuhui’s studio was not a platform opened for him alone. It was still 100% controlled by Oriental Selection. The GMV of the new account was included in Oriental Selection’s financial report, and Sun Dongxu was still working normally.
"Oriental Selection is far more than relying on the supply chain and anchors, but is composed of a complete set of company operating logic and market management strategies. It's just that the company has its own characteristics in terms of supply chain and anchors, which makes it easy for everyone to remember."Professor Yu Shangyao from the Business School of Beijing Technology and Business University said that New Oriental's transformation and crisis handling are in line with modern corporate management, but the replicability of the Oriental Selection studio model needs to be investigated. After all, Oriental Selection only produced one Dong Yuhui.
" The trademark "Yuhui Tong" has been registered
It is worth mentioning that recently, a number of companies with the same name as "Yuhui Tong" have been established, including Yuhui Tong (Shanghai) Technology Co., Ltd., Yuhui Tong (Hangzhou) Technology Co., Ltd., and Yuhui Tong (Hangzhou) Technology Co., Ltd. Peer (Yunnan) Technology Co., Ltd., Sanhe Hehui Peer Commercial Bank, Suzhou Hehui Peer Enterprise Management Partnership (Limited Partnership), etc. The registered capital of these companies ranges from 10,000 to 3 million, and they have no equity relationship with New Oriental.
In this regard, Oriental Selection staff said that the company should have also noticed the relevant situation, because the company with Hui Tong has been established for a short time, and the product trademark and other application work has not been arranged in advance, and the relevant work will be stepped up in the future.
"As a company with more than 20 million As the top traffic anchor, Dong Yuhui should take measures to protect his brand image as soon as possible, including trademark monitoring, registration and maintenance. By planning in advance, incidents of similar trademark squatting can be effectively avoided. "Lawyer Xiang Hong from Sichuan Hengrong Law Firm said that in addition to Dong Yuhui, other anchor-related trademarks or logos of Dongfang Selection should also be registered as soon as possible for follow-up. In addition to the company name, Yuhui Peer Company should also use trademarks and brand logos We should step up planning and be more careful in terms of brand cooperation and authorization to ensure that cooperation partners and products are consistent with the brand image.
