On December 28, The Paper and China Literature Group jointly released the "Top Ten Keywords for Internet Literature in 2023", focusing on the top ten keywords from the content themes, industry trends, cultural mission and other dimensions of online literature, and comprehensively showing the Internet in 2023. Important changes and trends in the development of literature, such as farming, postgraduate entrance examination, no cp, sitting on the road, everyone at the table, IQ online, intangible cultural heritage, AI golden finger, short drama, globalization and other hot words are on the list.
2023, Internet literature content creation reflects the changes of the times
Internet literature is a Chinese story created by the public and read by the whole people. The annual characteristics of its theme content creation are also a vivid portrayal of the characteristics of the times. Keywords that accurately describe the current trend, such as postgraduate entrance examination, no cp, AI golden finger, etc., have officially been listed in the "Top Ten Keywords of Internet Literature in 2023".
Young people who dream of "taking the postgraduate entrance examination" read a book during the day to take the postgraduate entrance examination for themselves, and at night they read to watch others take the postgraduate entrance examination. The reality of "rushing for exams" has led to the creation of a number of "postgraduate entrance examination papers" and "official examination papers" such as "I'm Reborn, I Just Want to Concentrate on Studying" and "Infrastructure Promotion, Starting from the Underworld Examination". The protagonists are preparing for Tsinghua University in online articles. Peking University, taking the public examination in Xianxia Wenli.
"No cp" is another hot word that "hits" young people. With the popularity of slang such as "How can you make money when you're in love", "no cp" has officially ranked among the top three most popular tags on Qidian.com's female channel, and love lines are no longer the standard for single protagonists. It is worth noting that although female channels are popular with no CP and female protagonists, sweet love stories are popular in male channels, and love themes are still the top five-year compound growth rate label of Yuewen male channels.
As the 2023 aigc has inspired new imaginations in the online writing industry, the "AI golden finger" for online writing creation has also made a grand debut. AI brings endless imagination to the prospects of the online literature industry. In July 2023, Yuewen released the first large-scale model of online literature "Yuewen Miaobi" and its application product "Writer Assistant Miaobi Edition" to assist writers in their creation. Hou Xiaonan, CEO and President of China Literature Group, once said: "AIGC will not replace writers. It is the golden finger of creation, and the protagonist is always the writer."
2023, "Light Relief" works build a spiritual haven
In the era of uncertainty, "farming" ", "Zi Wangdao" and other online works that meet young people's demands for "light relief" are increasingly becoming the spiritual haven of Generation Z. This is one of the manifestations of the emotional resonance between online literature and young people.
In 2023, the industry's first farming drama "Tian Geng Ji" adapted from the work "Rebirth of the Little Landlord" by Qidian Chinese website, the popularity on the site exceeded 25,000 in just three days after it was broadcast, bringing the concept of "farming drama" into the public eye. Young people who are far away from the fields are keen to watch farming online articles, farming variety shows, and farming dramas, and start the "cyber farming" mode. Through the awakening of the blood engraved in DNA, they can get close to the natural paradise and regain the true nature of life.
The term "Zuowangdao" represents another way to relieve stress. It originally refers to the sect in the online article "The Tao Weird Fairy", which enjoys teasing and deceiving people, because the more fun you have, the better you will be. Quickly improve your skills, thus often forcing the protagonist to "go crazy". According to incomplete statistics, the views of videos related to "Ziu Wangdao" at station b exceeded 60 million. Fans were so enthusiastic about it that all members became "Ziu Wangdao" fans.
2023, The high-quality development trend of online literature continues to deepen
In 2023, with words such as "all at the table", "IQ online" and "intangible cultural heritage" selected into the "2023 Internet Literature Top Ten Keywords", the online literature will become high-quality , the high-quality development trend further extends to long-tail works.
Not only film and television dramas, but also online characters' "all-in-one" behavior has attracted much attention. With "Group Portraits" ranking among the top labels on the Qidian Reading app, from a creative perspective, the level of portrayal of supporting characters in online literature is getting better. In 2023, nearly 50% of the top 20 characters with the highest increase in star value on the Qidian Reading App are supporting roles.
"IQ Online" is the top 3 most popular label for starting reading apps. It is a new requirement for the quality of writers' creations put forward by online readers in 2023 based on the demand side. Narratives in which the protagonist of a cool novel kills everyone has become a thing of the past. Only if the story is not novice can it satisfy the advanced tastes of more readers.
At the same time, in 2023, online literature will continue to make efforts in inheriting traditional cultural context with high quality.Peking opera, wood carving, papermaking skills, lion dance... hundreds of intangible cultural heritage items are all listed on the Internet, setting off a new round of traditional culture craze. "Intangible Cultural Heritage" has become the top label on Yuewen Women's Channel. A total of 63,974 online articles participated in the first "Reading and Seeing Intangible Cultural Heritage" essay competition. Reading online articles has become a new way to learn about intangible cultural heritage.
2023, Internet literature is popular at home and abroad
Hot words such as "short drama" and "overlord globalization" are listed in the "2023 Internet Literature Top Ten Keywords", marking that Internet literature is building a more widely connected stage at home and abroad. .
"Short Play" is undoubtedly the most popular cultural hot spot in 2023. The source of the content of short plays that are short, concise, and constantly exciting is Internet literature, and the latter is still contributing fresh IP-adapted materials to the former, and "short plays = online music videos" has become a reality. iiMedia Consulting's "2023-2024 China Micro-Short Drama Market Research Report" shows that China's online micro-short drama market size is 37.39 billion yuan, a year-on-year increase of 267.65%. Internet literature companies such as China Literature are running forward and accelerating their deployment in the short drama market.
As the overseas influence of Chinese online literature continues to deepen, "globalization" has become an emerging keyword for online literature in 2023. The "2023 China Online Literature Overseas Trend Report" shows that China's online literature overseas revenue exceeds 4 billion, and China Literature Group's overseas portal Qidian International (webnovel) has trained about 400,000 overseas online writers, covering more than 100 countries and regions around the world. In 2023, Qidian International has launched a total of 610,000 overseas original works. Urban romance has become one of the favorite themes of overseas readers. Chinese online popular culture such as romance and fairy tales is setting off a new trend in overseas reading.
Chen Dingjia, a researcher at the Institute of Literature of the Chinese Academy of Social Sciences, said that in the long history of Chinese literature, online literature with only a history of more than 20 years is still very young, but it presents a new atmosphere and new mission that is different from previous literature. "In the magnificent journey to realize the great rejuvenation of the Chinese nation, online literature will surely write more splendid chapters by portraying the holographic style of life of the times and demonstrating the high-spirited spirit of the times."
Xiaoxiang Morning News reporter Ouyang Liedan
broke the news, rights protection channel : Download the "Morning Video" client from the application market, search for "Help" and get directly to the "Morning Help" platform with one click; or call the hotline 0731-85571188. Special seat for government and enterprise content services: 19176699651.
Peking opera, wood carving, papermaking skills, lion dance... hundreds of intangible cultural heritage items are all listed on the Internet, setting off a new round of traditional culture craze. "Intangible Cultural Heritage" has become the top label on Yuewen Women's Channel. A total of 63,974 online articles participated in the first "Reading and Seeing Intangible Cultural Heritage" essay competition. Reading online articles has become a new way to learn about intangible cultural heritage.
2023, Internet literature is popular at home and abroad
Hot words such as "short drama" and "overlord globalization" are listed in the "2023 Internet Literature Top Ten Keywords", marking that Internet literature is building a more widely connected stage at home and abroad. .
"Short Play" is undoubtedly the most popular cultural hot spot in 2023. The source of the content of short plays that are short, concise, and constantly exciting is Internet literature, and the latter is still contributing fresh IP-adapted materials to the former, and "short plays = online music videos" has become a reality. iiMedia Consulting's "2023-2024 China Micro-Short Drama Market Research Report" shows that China's online micro-short drama market size is 37.39 billion yuan, a year-on-year increase of 267.65%. Internet literature companies such as China Literature are running forward and accelerating their deployment in the short drama market.
As the overseas influence of Chinese online literature continues to deepen, "globalization" has become an emerging keyword for online literature in 2023. The "2023 China Online Literature Overseas Trend Report" shows that China's online literature overseas revenue exceeds 4 billion, and China Literature Group's overseas portal Qidian International (webnovel) has trained about 400,000 overseas online writers, covering more than 100 countries and regions around the world. In 2023, Qidian International has launched a total of 610,000 overseas original works. Urban romance has become one of the favorite themes of overseas readers. Chinese online popular culture such as romance and fairy tales is setting off a new trend in overseas reading.
Chen Dingjia, a researcher at the Institute of Literature of the Chinese Academy of Social Sciences, said that in the long history of Chinese literature, online literature with only a history of more than 20 years is still very young, but it presents a new atmosphere and new mission that is different from previous literature. "In the magnificent journey to realize the great rejuvenation of the Chinese nation, online literature will surely write more splendid chapters by portraying the holographic style of life of the times and demonstrating the high-spirited spirit of the times."
Xiaoxiang Morning News reporter Ouyang Liedan
broke the news, rights protection channel : Download the "Morning Video" client from the application market, search for "Help" and get directly to the "Morning Help" platform with one click; or call the hotline 0731-85571188. Special seat for government and enterprise content services: 19176699651.
