Picture source @Visual China
text | Lan Mediahui, author | Xiaoya, editor | Wei Xiao
On the seventh day after Dong Yuhui stopped broadcasting, that is, on the evening of December 16, outside the New Oriental headquarters building in Beijing, Li Fang and others Several fans who are also Dong Yuhui's mother-in-law were waiting here early, waiting for Dong Yuhui's appearance.
They received the news in advance that Dong Yuhui and Yu Minhong would be here to broadcast live at around seven o'clock.
While waiting for Dong Yuhui to show up, Li Fang and other mothers-in-law ran to the surrounding stores to buy canned peaches for Dong Yuhui.
However, there are no canned yellow peaches on the shelves of surrounding stores.
Previously, Dong Yuhui mentioned in a live broadcast that after working, he would eat a bottle of yellow head canned food when he was too hungry to sleep at night. The sweetness would make him dream back to his childhood and gain great comfort.
At this moment, Li Fang also hopes to use canned yellow peaches to bring a touch of warmth and comfort to Dong Yuhui, who is in trouble.
Li Fang rushed back to New Oriental's headquarters building in disappointment.
Soon, Li Fang met Dong Yuhui. The first thing she expressed was her concern for Dong Yuhui and her disappointment at not buying the canned yellow peach.
"We are worried about you, Yu Hui."
"Come on, let's do it with him!"
The voices of other mothers-in-law supporting Dong Yuhui resounded throughout the New Oriental Building. While Dong Yuhui was busy signing autographs and taking photos with his mothers-in-law, he responded to their concerns by saying, "Don't worry, I'm fine."
Afterwards, Dong Yuhui and Yu Minhong went upstairs to live broadcast, and Li Fang left the scene and continued to follow Dong Yuhui and Yu Minhong's live broadcast online. During the
live broadcast, Dong Yuhui looked tired and said that he was like a grass, facing the storm from the outside world.
Dong Yuhui's slightly depressed performance in front of the camera was interpreted by the mothers-in-law as Dong Yuhui being unhappy, and they were forced to respond live.
Even the mother-in-law said that Dong Yuhui has more than 10 million fans and asked each fan to spend 100 yuan to establish a new company for Dong Yuhui.
But Li Fang doesn’t think so. After watching the live broadcast and combined with Dong Yuhui’s recent performance, Li Fang has completely lost her fandom of Dong Yuhui.
"Everyone who knows Huihui knows that Dongfang Xiaosun was kind to Yuhui. However, during the live broadcast that lasted for more than an hour on the evening of the 16th, Yuhui did not mention Dongfang Xiaosun throughout the whole process and allowed his mother-in-law to scold him. Dongfang Xiaosun and other anchors."
Li Fang did not understand Dong Yuhui's performance during the live broadcast.
Looking back on the essay turmoil, Li Fang believes that as long as Dong Yuhui can stand up and say something earlier, showing that he has not been wronged and has a good relationship with Dongfang Xiaosun, and appeases the mother-in-law, this matter can be over and it will not cause trouble. The situation of deposing Dongfang Xiaosun is now.
Suddenly, Li Fang discovered that Dong Yuhui, whom she had liked for more than a year, had quietly changed without knowing it.
Everything is for Yuhui
Having liked Dong Yuhui for more than a year, Li Fang seemed to be dazzled by love and blindly trusted everything Dong Yuhui showed.
In June last year, after Dong Yuhui's bilingual product became popular, a friend recommended Li Fang to watch Dong Yuhui's live broadcast. Because of Dong Yuhui's talent and humor in the live broadcast, Li Fang became Dong Yuhui's mother-in-law fan.
Before she liked Dong Yuhui, Li Fang never watched live broadcasts. But after she liked Dong Yuhui, Li Fang would appear on time in every live broadcast room with Dong Yuhui, and would also buy the products recommended by Dong Yuhui, whether she needed them or not.
"Without us mothers-in-law, how could Huihui achieve such high performance?" Li Fang said proudly.
Later, Li Fang joined a fan group on Douyin. There were about 400 people in the group, and the group members were all fans of Dong Yuhui’s mother-in-law.
In addition, Li Fang also joined the official group of Oriental Selection Book Number on Douyin. This group of 500 people includes Dong Yuhui himself.
"Mothers-in-law, I have something to do today, so I won't go on the air now."
Dong Yuhui posts every live broadcast time and leave notice in the group to communicate with mothers-in-law. Li Fang regards this group as a group where she can directly communicate with Dong Yuhui The fan group that has established contact can also get first-hand information related to Dong Yuhui in the group.
However, on December 10, without any notice, Dong Yuhui suddenly quit the group chat.
Prior to this, Dong Yuhui said in the live broadcast of @东选选 Douyin that the editor does not understand the business, and Hu replied. However, the editor of Oriental Screening was not convinced. He posted a comment on the official account of Oriental Screening, saying that he did not reply to Hu, and pointed out that the anchor only changed five words in the essay about Jilin trip.
Li Fang sensed that something was wrong and worried that Dong Yuhui had been treated unfairly in Dongfang Selection. But at the same time, Li Fang also had some doubts in her heart.
During this Oriental Selection trip to Jilin, many mothers-in-law went to the scene to meet Dong Yuhui, and even took videos and posted them to the fan group. Through the videos, Li Fang felt that Dong Yuhui was in good condition, chatting and laughing with the mothers-in-law, and No abnormalities were seen.
"How come Huihui suddenly changed in just two or three days?" The doubts are only temporary. Li Fang is more willing to believe that Dong Yuhui is being squeezed out by Dongfang Selection. The mothers-in-law in the fan base also think so.
So, under the leadership of the group leader, the mothers-in-law began a massive crusade against Dongfang Selection. The
group leader called on mothers-in-law to go to Dongfang Select stores to place orders. After placing the order, they must go to customer service to ask for an invoice. After the invoice is issued successfully, the order can be returned.
Not only that, the group owner also asked the mothers-in-law to go to the Douyin live broadcast rooms of Gaotu Jiapin and Xueersi to read comments and place orders.
"Yuhui's mother-in-law is here!"
The mothers-in-law acted very quickly. On December 11, many mothers-in-law carrying the "Selection Team" light sign poured into the Gaotu Jiapin Douyin live broadcast room, reducing the original number of people online to only The Gaotu Jiapin live broadcast room with a hundred people attracted tens of thousands of people in an instant.
What's more, in the live broadcast room of Oriental Selection, he abused other anchors at will.
"We want to use this method to make Oriental Selection aware of the importance of Huihui and mothers-in-law." Li Fang said.
In the end, Sun Dongxu, the former CEO of Oriental Selection, was dismissed. Dong Yuhui became the senior partner of Oriental Selection, and was appointed as the cultural assistant to the chairman of New Oriental Education Technology Group and concurrently as the vice president of New Oriental Culture and Tourism Group.
"We have made great contributions to Huihui. We would not be where we are today without us." Li Fang believes that mothers-in-law played an important role in the Xiaozhuan controversy.
is ranking online and supporting
offline. Amidst the controversy of the short essay, one of the most heated topics is: Are Dong Yuhui’s mothers-in-law part of the fandom culture?
Li Fang gave her own answer to this question.
"In our fan group, many mothers-in-law are retired people. They don't understand what a fan circle is, but their behavior is crazier than a fan circle."
Every time there is a live broadcast where Dong Yuhui appears, the group The host will call mothers-in-law to go shopping in the live broadcast room.
If the number of online viewers during Dong Yuhui's live broadcast does not reach 100,000, Li Fang and other mothers-in-law will continue to like the live broadcast room to increase its popularity.
According to Li Fang's observation, the mother-in-law who is ranked first and second on the list earns hundreds of thousands of dollars a year.
Not only that, mothers-in-law’s support for Dong Yuhui extends from online to offline.
June 9 this year is the first anniversary of Dong Yuhui’s debut in the industry. Oriental Selection held a special live broadcast for Dong Yuhui in Sichuan. Many mothers-in-law came to Sichuan specially for Dong Yuhui. They bought 1,314 roses for Dong Yuhui. The characters "69" and "DYH" were spelled out on the roses, and they were also filled with small cards written by the mothers-in-law to Dong Yuhui.
Li Fang did not have time to attend this anniversary celebration. Li Fang usually has to work and take care of her children, so online shopping alone consumes a lot of her time. She only participated in one of Dong Yuhui's live broadcasts in Beijing, and she also bought flowers and support banners for Dong Yuhui at that time. The moment she saw Dong Yuhui, Li Fang felt that her heart was about to melt.
Obviously, mothers-in-law are as fanatical about Dong Yuhui as they are star-chasers.
According to Li Fang’s observation, the behavior of mothers-in-law in the rice circle is influenced by a mother-in-law whose account name starts with “H”. In the discussion between Li Fang and other mothers-in-law, "H" mother-in-law used to like a star, but later fell out with the star, and then she fell in love with Dong Yuhui, and in the name of love, she led many mothers-in-law to follow the stars in the rice circle. Behavior.
There are many fans like "H" mother-in-law. They have established hundreds of fan groups on Douyin. Within the group, they have strong appeal and organize mothers-in-law to chase Dong Yuhui online and offline. . Outside the group, they even have a personal relationship with Dong Yuhui.
However, among the many anchors selected by Oriental Screening, mothers-in-law only love Dong Yuhui and even exclude other anchors.
"I actually like Huihui and Mingming live together. It's fun for them to talk together." But Li Fang's behavior is not allowed in the fan group.
Any anchors selected by Oriental and Dong Yuhui live broadcast in the same frame, the mothers-in-law think that other anchors are taking advantage of Dong Yuhui's popularity. The orders placed by mothers-in-law for Dong Yuhui, including the ranking data, can only belong to Dong Yuhui.
As a result, many anchors who have broadcast live with Dong Yuhui have been subjected to varying degrees of online violence.
However, what Li Fang didn't understand was that Dong Yuhui had the opportunity to explain to the mothers-in-law in the Oriental Selection Book Number Group, proving that he had a good relationship with other anchors and asking them not to bully other anchors online. As long as you say such a sentence, mothers-in-law will not resent other anchors, but from beginning to end, Dong Yuhui never expressed his attitude.
This also paved the way for Li Fang to lose her fandom to Dong Yuhui.
The End of the Song
"Huihui never said that Dongfang Selection was not good to him. Everything is the mother-in-law's own interpretation." Li Fang believes that with the love of mothers-in-law for Dong Yuhui, as long as Dong Yuhui expresses his needs , the mothers-in-law will definitely try their best to help him, but Dong Yuhui has never expressed it directly.
The mothers-in-law only speculated based on Dong Yuhui's performance during the live broadcast and gossip, whether Dong Yuhui encountered any difficulties. The so-called concern is chaos. After
became popular, Dong Yuhui once mocked himself in a live broadcast and said that he was still renting a house with a salary of 3,500 yuan.
In the eyes of onlookers, this may be just a joke by Dong Yuhui. But in the eyes of mothers-in-law, it shows that Dong Yuhui's salary in Oriental is very low and he cannot afford a house. Therefore, mothers-in-law will comment on the social accounts of Yu Minhong and New Oriental CEO Zhou Chenggang to ask for a car or a house for Dong Yuhui.
Dong Yuhui’s live broadcast duration and frequency are also important indicators that the mother-in-law is concerned about.
When Dong Yuhui first became popular, he would appear in the live broadcast room almost every day during the week. Later, his appearance in the live broadcast became less and less, and it became twice a week, and he would take leave from time to time.
Especially at the beginning of this year, Oriental Selection held a special live broadcast for its first anniversary in Hainan. Dong Yuhui continued to live broadcast for 5 hours despite being ill. During the live broadcast, his eyes were swollen, his voice was hoarse, and he occasionally coughed.
Dong Yuhui worked so hard for the sales of Oriental Selection, but Dong Yuhui did not appear in the group photo on the first day of the live broadcast. In the front row of the photo were former CEO of Oriental Selection Sun Dongxu and anchors such as YOYO and Mingming.
Li Fang and the mothers-in-law in the fan group interpreted the fact that Dong Yuhui was not included in the photo as Sun Dongxu's suppression of Dong Yuhui. It was also from this point that the mothers-in-law rejected Sun Dongxu very much, and there were even signs of asking Dongfang Selection to remove Sun Dongxu. The
essay controversy undoubtedly intensified the mothers-in-law’s dissatisfaction with Sun Dongxu.
On December 16, the Dongfang Selection Douyin account issued an announcement announcing the removal of Sun Dongxu from the position of CEO, and Yu Minhong became the CEO himself. That night, Dong Yuhui and Yu Minhong appeared in Yu Minhong’s Douyin live broadcast room at the same time to respond to the controversy over the essay.
The mission of the mothers-in-law was completed, Sun Dongxu left, and Dong Yuhui also got his due status. That night, many Douyin fan groups that the mothers-in-law had spontaneously established were disbanded.Before the
fan group was disbanded, the group leader issued an announcement asking everyone to stop sending traffic to other live broadcast rooms and focus on making videos for Dong Yuhui and commenting and liking them.
However, Li Fang fell out of love with Dong Yuhui.
"Hui Hui acted too cowardly in the whole matter." Li Fang believed that the small essay turmoil was just an internal conflict at Dongfang Selection. No matter what conflicts Dong Yuhui and Sun Dongxu had, they could be resolved privately, and there was no need to make a fuss. In Li Fang's eyes, when Sun Dongxu posted a video to apologize, Dong Yuhui only had to comment "It doesn't matter" under his video, and the matter would not have become the current situation.
Perhaps, as Dong Yuhui mentioned in the live broadcast, he has an avoidant personality and chooses to escape when encountering problems.
But Li Fang doesn't care about this anymore. From now on, Li Fang said that she will never chase Dong Yuhui or shop in the Oriental Selection live broadcast room.
In the one and a half years since she became Dong Yuhui’s mother-in-law, Li Fang followed other mothers-in-law in the live broadcast room to read comments and shop. All her behaviors were no longer in line with her values. After
took off her fandom, Li Fang woke up from a dream. From now on, she plans to focus on her own life. As for Dong Yuhui, Li Fang hopes that he can really get what he wants, whether it is status or treatment in Dongfang Selection.
* At the request of the interviewee, Li Fang changed her name to
- Latest news: Yu Minhong said that he will set up an independent studio for Dong Yuhui, open a separate account and live broadcast room, but this does not mean that Yuhui will no longer participate in the current platform.
