Coconut Juice's new packaging caused controversy, and later released a promotional video to "whitewash" it. Netizens: It's too deceptive!
Coconut coconut juice is a drink that everyone likes to drink very much. It has a long history and its sales have always been quite good. Because of its relatively pure taste, it is favored by many people and is even the designated drink at state banquets. However, such a popular drink has frequently been criticized by many people because of eye-catching advertisements.
However, this is just a small disturbance. In terms of publicity this year, Coconut Palm Juice caused a bigger incident. On the new packaging of Coconut Palm Juice, there is an image of a busty beauty, and the slogan is "Drinking it since childhood." The meaning of the promotion has changed, which has caused controversy among many people. I don’t know why Coconut Juice is so keen on advertising big-breasted beauties, but such ads make many people say they don’t buy it. Originally a good beverage brand, it has now been boycotted by many people, saying that the advertisement for Coconut Palm Juice is too vulgar.
Faced with such pressure from public opinion, Coconut Tree Group stated that it had no other meaning and immediately launched a promotional video to explain the meaning of its slogan "Drinking since childhood". In the promotional advertisement, female students from childhood to adulthood were used to advertise, replacing the controversial sexy actress Xu Yuanyuan. This approach of coconut tree can be said to be full of "desire for survival". However, the public is not very convinced of this wave of operations by Coconut Tree. In the eyes of many people, this is just a way for Coconut Tree to forcibly whitewash itself.
Regarding Coconut’s method of advertising, many people wonder why the old domestic brands have become so “degenerate”? When will these brands understand that what attracts mass consumers is their own inner products, not the so-called advertisements of sexy actresses. Using this method will only make consumers feel dissatisfied and think that their aesthetics have been polluted, which will do no good to the product.
Nowadays, many people say that the advertisements of coconut palm juice are simply trying to advertise with their feet. It is better not to do this kind of advertising. If you make good products, consumers will be able to see your efforts. Of course, some people complained, why can't such a large group find someone who can do advertising properly? Some people also said that this might be a marketing method for coconut palm juice. Under the impact of many soda drinks, the sales of coconut palm juice have been greatly affected. It is better to gain public attention through such vulgar advertisements. It is better to be scolded than not being popular at all. I wonder if Coco Coconut Juice really has this idea?
