This article shares the principles of video recommendation in the Douyin system, how to get more traffic for published videos, and methods to find benchmark accounts to help you start a Douyin account. Come and take a look!
01 The underlying principle of system recommendation
First of all, I want to start a Douyin:
First, let the system identify your content and your user tags, and then recommend your content to the first wave of target users who may be interested, and then The system will enter the next traffic pool based on your content data (likes, comments, forwarding, following, completion rate, etc.) and continue to push you to more users who may be interested. And you need to ask users to tag your account and videos so that you can accurately push streams.
Later, you need to attract users through your content, convert users, guide users to pay attention, consult, enter the store, attract traffic, place orders, etc. What is the main purpose of watching this video?
The most important core indicators for making short videos: like rate, comment rate, and completion rate. Pay attention to these three points.
The video you posted will compete with the videos in the same period, and the one that wins will enter the next level of traffic pool.
If the same video is posted at different times, different data will appear. For example, likes posted at different times may be much different.
The number of fans has nothing to do with the video data. Because it is a tag push, there are videos with millions of fans that have poor data, and there are videos with tens of thousands of fans that have good data. For example,
pushes 500 traffic to you first, then 5,000 if the data is good, 50,000 if the data is still very good, and 100,000 if the data is even better, and then push it down level by level. (The data of 500 and 5000 here are just assumptions)
So as long as your video is good enough and the topic selection, title, content, beginning, end, etc. are done well, you can leverage a lot of traffic. Leverage tens of millions of traffic. The content of
is popular. Regarding the number of fans, the only difference is the initial traffic. For example, if an account has a few thousand fans, the initial traffic will be very small. But if there are 30,000 to 50,000 fans, the initial traffic will actually be very large. Then as long as If you have good video content, you can compete with hundreds of thousands or millions of big names. If your video content is great, you can directly surpass those big numbers and become popular.
So there are three stages in making Douyin:
The first is to reach 5,000 followers. If you reach 5,000 followers, you don’t need to join Douyin;
The second is to reach 10,000 followers. If you reach 10,000 followers, you can break the basic playback and break the foundation. Traffic pool;
The third is to reach 30,000 fans. As long as you reach 30,000 accurate fans, you can compete with other large players in horse racing.
Who are you racing against?
Works from the same crowd, with the same tags, in the same period, and of the same length are competing against each other. These are your competitors.
So you need to know who you are racing against and how you are going to beat them.
02 Find the benchmark and peers
Then find the benchmark account, and look at the content of peers to see what their content is like, what the content structure is, etc., and analyze it.
If you want to get more accurate traffic, you need good data. If you want good data, the content must be good. Video content is the foundation.
If you want to start an account, you need to find the right benchmarking account. It is very important to find the right benchmarking account, and then analyze their data, content, popular products, topic selection, etc. Then go beyond them.
We need to standardize the number starting process and steps, so that we can continue to succeed in starting numbers.
and make a library of popular titles and content materials on Douyin, and record popular content on Douyin or other platforms. Content themes and forms that are popular on others can be reused, but do not copy them.
The content must be the main thing when Douyin wants to do it. Think about who your video is for, whether they are willing to watch it, and whether the content can attract them. Think about whether you are willing to watch it or not. Don't want to read any more.
Also imagine what the purpose of your video is, whether it is to attract traffic, attract attention, or guide customers to place orders, and whether it guides customers to do it.
03 Start account
When starting the account, be sure to vote for each video on pods. It is similar to targeting experts. The selected experts have fans of 10,000-100,000, because if you start by voting for bloggers with large fans, , the bigger their fan accounts are, the more general fans they will have, and the purpose of investing in a master is to use pods to leverage precise traffic and get the system tagged faster.
04 How to choose must-hit topics
Popular content/topics will become popular again. This is due to the platform algorithm, so find content/topics that have already become popular in the industry or field.
How to find popular topics?
Try to find the top players in the industry, follow them, and analyze the videos and data they take.
Search videos with keywords every day, look at the likes, comments and other data, and look at their homepages. Especially if a certain video is significantly better than its previous average data, the more times it is better than the comment data, the better, such as an average of 3000 Like, if a certain video has 8,000 likes, then this video is most likely a good topic.
Search peers with keywords every day and watch their videos.
Use Douyin [Creative Inspiration] to find something related to our field, and then watch the video data of peers to find the topic.
Use keyword searches on Toutiao, Zhihu, official accounts, Xiaohongshu and other platforms to find high data, and then search the keyword article titles on Douyin to see how the data is, and what other platforms are popular There is a high probability that it will also become popular on Douyin.
found 10 benchmarking accounts, refer to the top 5 videos with the highest likes for each benchmarking account, refer to the topic selection, content, etc., take them and shoot them, 10 benchmarking accounts × 5 videos, there will be 50 initial videos .
needs to analyze the average number of likes in his industry, and then take a numerical value. For example, if the average number of likes is 3,000, anything above 3,000 likes can actually be used as a reference for topic selection.
found 10 benchmarking accounts, the top 5 videos with the highest likes for each benchmarking account, refer to the topic selection, content, etc., take them and shoot them, 10 benchmarking accounts × 5 videos, there are 50 initial videos. .
The golden three seconds at the beginning of the video are very important. They must be designed well to make users want to continue watching.
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Columnist
Lao Chen, public account: Lao Chen’s in-depth thinking, everyone is a product manager columnist. An Internet entrepreneur born in the 1990s, with many years of experience in Internet operations and entrepreneurship, he is good at traffic management, private domain monetization, and personal brand IP creation.
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