personally believes that it is not easy to "bring a brand back to life". New brands can have no burden, but saving the brand requires more efforts. In the past, with the halo blessing of Mercedes-Benz and BYD, the Denza brand was on the decline. However, with the withdrawal of Mercedes-Benz and the arrival of the new Denza D9, it has returned to the public eye.
From the sales point of view, the monthly sales volume this year has basically exceeded 10,000. Of course, this is mainly due to the Denza D9 MPV model, which is extremely cost-effective, fashionable and powerful. The "visibility" on the road is not low either, but Denza N7 and N8 need to work harder.
Let’s look at the current product layout. SUVs and MPVs are already available, so the next step is naturally sedans. Not long ago, some media exposed a set of camouflaged spy photos of a suspected new Denza sedan, which is expected to be officially released in mid-2024.
The appearance of the new car is also highly camouflaged, but looking at the entire shape, it should be a completely enclosed grille, and the slender headlights are similar to the Denza N7. Especially from the side, it adopts a design similar to that of a hunting vehicle. The body length and wheelbase are very considerable. It is most likely a large sedan, and it should have a good drag coefficient.
Of course, Denza brand Zhao Changjiang has also said that it will launch two new flagship sedans next year, and they will compete with the Porsche Panamera and Mercedes-Benz S-Class Maybach respectively. However, the size of this "domestic Panamera" may be able to catch up, but the level of luxury will probably disappoint everyone.
Finally: Denza D9 has made a good start. With the quality endorsement of BYD New Energy, if the new car can also have a surprising price, there is still a chance of becoming a hit.
