new energy will inevitably return to the essence of automotive products. Talking about products regardless of price is like building castles in the air, which is unrealistic. A good product that can win the favor of users depends first on the sincerity of pricing, the brand sets a reasonable price range, and minimizes the threshold for car purchase; second, it depends on the product value. The technical strength of the "three major components" of "battery, motor, and electric control" trams, the wisdom of a diversified product matrix layout based on user needs, and the right human care added to the hard-core product strength can all be the core values that touch users.
Under the "involution", new products, intelligent redundancy, technological stacking, battery life leap, etc., make the core capabilities and user experience that new energy vehicles should have as a travel tool to be ignored.
The new energy market is growing explosively. As a planner for long-term development, Dongfeng Nissan has accelerated the deployment of new energy. On July 20, Dongfeng Nissan ARIYA launched a new version, and launched a new version of ARIYA 500, with a price of 199,900 yuan and a 501KM CLTC mileage under comprehensive working conditions, to meet the travel needs of urban users for "exquisite life and commuting". The launch of
ARIYA 500 forms a synergy with the two-wheel drive ARIYA 600 and four-wheel drive ARIYA Performance versions, forming a multi-product matrix to meet the different needs of users, bringing a higher quality-price ratio joint venture pure electric option, and setting off a battle for the balance between price and value in the field of pure electric SUVs.
ARIYA 500 adopts an electric excitation synchronous motor with a maximum combined power of 160kW and a maximum torque of 300N m; Nissan’s high-standard custom-made ternary lithium battery with a battery capacity of 65kWh allows users to enjoy the worry-free battery life in urban life while enjoying the driving pleasure of “integration of human and vehicle”.
is falling in love with Xin, a heavy favorite fan. In addition to launching the ARIYA 500, Dongfeng Nissan has fully demonstrated its sincerity. After the "Limited-time Favorite Fan Car Purchase Action" started at the beginning of the year, it will "make profits for customers" to the end, and re-adjust the official pricing of the models that have been launched: ARIYA 600 version 224,900 yuan, ARIYA 600 Plus version 237,900 yuan, ARIYA Performance version 267,900 yuan, ARIYA Performance Plus version 2 82,900 yuan. The lower price of ARIYA series not only lowers the purchase threshold of high-end joint venture pure electric SUVs, but also demonstrates Dongfeng Nissan's user-centered concept, following the trend of China's new energy market, and its determination and action to fight for new energy.
The new energy vehicle market is becoming more and more mature, but safety and battery life are still the key factors that users pay attention to when purchasing new energy vehicles. ARIYA, as the master of Nissan's technology, is derived from Nissan's world-class Yuntu professional pure electric platform and the leading era of full-link self-developed three-electric technology, creating a hard-core product strength of "true safety, no worries" and "true battery life, worthy of the standard".
Guarding the lifeline of users is the insurmountable bottom line of Dongfeng Nissan.
Dongfeng Nissan chooses to do the difficult and correct thing, and has no hesitation in the journey of battery technology full-link self-development, only to firmly control battery safety from the source of production. is different from other manufacturers who directly use battery suppliers. Dongfeng Nissan insists on customizing battery cells with Nissan's global high standards, using customized special lines for production, and 100% strict testing and screening to ensure high safety and long life of batteries. As one of the few manufacturers with a battery assembly production line, Dongfeng Nissan Wuhan Factory has built an absolute bastion for ARIYA battery safety with its intelligent, digital, and high-standard production process.
As Nissan's pure electric all-round flagship, ARIYA follows Nissan's 76 years of pure electric technology accumulation and more than 25 years of battery R&D and manufacturing experience, and inherits Nissan's legendary pure electric LEAF LEAF's quality reputation of "21 billion kilometers of batteries and zero major safety accidents".
ARIYA's NISSAN ultra-safe battery architecture builds a super battery safety domain with a nine-fold safety battery protection architecture.The integrated aluminum battery shelter, precise and standardized wiring harness layout, Nissan's global high-standard customized battery cells, and collapse protection space constitute the passive safety protection of the ARIYA power battery, stifling risks such as battery short circuit, fire, and explosion.
ARIYA adheres to the highest standards and creates a "super strong body" in the battery industry. In the development and verification stage of battery, in addition to 23 national standard tests, 13 international standard tests and 75 Nissan standard battery tests were carried out, a total of 111 major safety tests, covering mechanical safety tests, environmental safety tests, electrical safety tests and other types.
It is precisely because ARIYA has built a high-standard security line of defense from development and verification to the source of production, and built an ultra-safe battery field with a nine-fold safety battery protection structure, so that it is not afraid of the challenges of the three major battery tests of China Automotive Industry Center, "high-pressure flushing, 4 times the national standard temperature shock, and durable vibration".
In addition, in terms of vehicle safety, the "safety armor" brought by the 1500MPa ultra-high-strength steel safety body and the NISSAN i-SAFETY intelligent active safety system with 16 active safety technologies create a 360° safety guarantee system for drivers and passengers, and won a five-star safety rating in the Euro NCAP crash test.
"True battery life is worthy of the standard" to travel anytime and anywhere without worry
The technical belief in battery life in the pure electric market is often concentrated on the battery life mileage. At present, the bubble of pure electric cruising range has been punctured. Users not only reject the psychological anxiety of "not far enough", but also reject the "uncomfortable" physical anxiety, and the soul anxiety that is not "humanized", and pay more attention to pure electric vehicles with both "cruising range" and "cruising quality".
As Dongfeng Nissan's first pure electric flagship model - ARIYA will never compromise the "endurance quality" for "cruising range". has a total of 21 billion kilometers of global users. Based on big data intelligent calculations under various road conditions and environmental driving habits, combined with the power consumption ratio of the previous driving distance, it can accurately calculate the remaining mileage in real time, making travel worry-free; 90 kWh large-capacity, high-density liquid lithium battery and up to 623KM CLTC accurate and long battery life meet the travel needs of users in multiple scenarios. A ARIYA's new heat pump air-conditioning system comprehensively reduces power consumption by up to 52%, and effectively increases winter mileage by up to 27%. Even in northern regions, ARIYA's battery life performance can meet comfortable and diverse travel needs. Since the launch of ARIYA last year, many users have commented on its "bad battery life" and "reverse fake price". The actual battery life can sometimes reach 665KM, which effectively eliminates users' "mileage anxiety".
e-4ORCE snowfox electric four-wheel drive powerfully empowers to reshape the fun of pure electric driving
is fast, stable, precise, and under control. ARIYA is committed to reshaping the soul of pure electric driving, so that every user can enjoy the pure electric driving fun of "telepathy, human-vehicle integration" anytime and anywhere. The maximum power of the ARIYA Performance motor is 290kW, the combined torque of the front and rear dual motors reaches 600N·m, and the acceleration from 100 kilometers can reach 5 seconds, and the surging power is comparable to the GT-R sports car. Aerospace-grade intelligent four-wheel drive——e-4ORCE snow fox electric four-wheel drive is powerfully empowered. ARIYA can realize 1/10000 second ultra-high-precision motor torque control, and its fast response speed ensures a smooth and stable driving experience; Grave Joy enjoys a comfortable pure electric travel life.
See the true chapter of humanization in the subtleties to enhance the ultimate value experience
In order to bring consumers a more extreme value experience, ARIYA moves users with details that exude human warmth and embody caring everywhere. The open front row design and the electronic sliding center console can flexibly adjust the space of the front and rear rows. The two cooperate with each other to leave an appropriate space in the center of the front row for users to use freely, creating a sense of privacy and customization for users. When the opening space on the main driver's side is limited, users can easily and elegantly move to the passenger door to enter and exit.
Nissan Connect 2.0+, trusted by more than 3 million car owners, includes 8 types of car usage scenarios, 48 human-computer interaction functions, rich ecological content of , and can be opened by saying "Hello Nissan".
L2+ intelligent driving assistance system, equipped with 22 high-precision sensing devices, and equipped with five intelligent control systems, S-ALC one-button intelligent auxiliary lane change, FAP dual-mode intelligent parking, quietly bringing peace of mind to all occupants.
Nissan's reputation as a "big sofa" has also been inherited from the era of fuel oil to the era of electrification. Dongfeng Nissan's comfort genes accumulated over the years are advanced in ARIYA. The body design with long wheelbase and short front and rear overhangs makes the effective longitudinal space in the car up to 1844mm, realizing leapfrog comfort in the cabin space; the new 3D Multi-Layer ergonomic NAPPA leather seat is designed with the concept of aerospace zero gravity; the lightweight and quiet project in the full speed range uses double-layer sound-proof glass and double-layer sound-absorbing and sound-proof materials to ensure the top-level driving comfort experience in every detail.
2023 is the 20th anniversary of Dongfeng Nissan, and it is also a key year for the strategic layout of electric drive. Taking advantage of the trend will lead to prosperity. Dongfeng Nissan adheres to the spirit of "re-entrepreneurship" and takes Nissan's 2030 strategic benchmark pure electric ARIYA to fight for new energy to realize the three drivers of products, systems and technologies.
ARIYA 500, as an important anchor point of Dongfeng Nissan in this wave of electric drive, is a high-end pure electric choice with extreme quality and price ratio, which shows that Dongfeng Nissan actively embraces users with a more positive attitude, leads the pure electric market value upward, and opens up a more exciting life of people, cars and cars!
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