"Shanghai Fortress" hit the street, is another blow to the flow of movies, and it has an immeasurable impact on Lu Han! "If you don't cut your bangs, how can your image convince the public? If you don't quit games, how can your acting skills improve!" Originally, Lu Han was still a top traffic star, but this time he returned to the liberation overnight. Advertisers who want to find Lu Han will think about Lu Han's unnecessary 60 million fans. The commercial value may fall sharply!
Before "Shanghai Fortress" was released, the overwhelming publicity was an investment of more than 300 million yuan, a sci-fi blockbuster... But the result? The plot is too simple, the actors are too tender, and the screens are like video games. A movie to coax children is like watching a children's channel science fiction TV series. Director Teng Huatao was finally handsome: I used the wrong Lu Han. It pushed Lu Han down the abyss!
can basically judge that in Luhan movies, the audience will never see these words anymore. With an investment of 300 million yuan and a box office of more than 100 million yuan, the investors ended up splitting more than 30 million yuan, which can only recover one-tenth of the cost. Who dares to use Luhan. Now using Luhan means loss!
When investors selected Lu Han a few years ago, flow artists were still in hot demand at that time. Basically, whoever can sign in can save money and make money. As a result, the movie market has changed in recent years. "Wolf Warriors 2" and "Wandering Earth" have made the audience's aesthetics higher and higher. The audience has already zero tolerance for small fresh meat with bad acting skills. Luhan at this time is obvious. It has changed from a popular product to a hot potato. The blood loss of "Shanghai Fortress" is 310 million yuan is the best proof.
I think it is inevitable that films like this will have word-of-mouth box office hitting the street. The audience's appreciation level is increasing. They have high requirements for the content of the plot and the acting skills of the actors. They also simply regard the fan audience as puppets. Generally speaking, the behavior of reaching out for money will definitely be bored by the audience and will not pay for it. In this sense, the end of the era of traffic stars becoming movies may be a turning point for Chinese movies, allowing Chinese movies to return On the road of healthy development, it is a good thing.
