film market can have the current achievements, of course, it is inseparable from the national policy.
In fact, in order to better respond to competition and develop the domestic film industry, the "Film Management Regulations" formally implemented in 2002 at the beginning of the century clearly stated: "The state encourages enterprises, institutions and other social organizations and individuals. Participate in the production of movie films in the form of funding and investment." In 2004, the State Administration of Radio, Film and Television "Some Opinions on Accelerating the Development of the Film Industry" pointed out: "The first two decades of the new century are an important period of strategic opportunities for the development of the film industry. "It is necessary to accelerate the reform and innovation of film systems and mechanisms... Establish a film production and management system featuring multi-subject investment, diversified operations, diversified production, multi-channel distribution, and multi-level development."
In recent years, national policies have supported culture. The strength of the film industry is unprecedented. A total of 153 documents in seven categories have been issued to promote the development of China's film industry. In 2017, the implementation of the "Film Industry Promotion Law", the first law of the cultural industry, raised the importance and support for the development of the film industry to a new height.
Driven by policy support, the total box office of mainland films went from less than 1 billion in 2000 to 10 billion for the first time in 2010, and the box office reached a record high in 2018, reaching 609.76. Billion, it can be said that it is advancing by leaps and bounds. At present, the mainland film market firmly ranks second in the world, and it is generally predicted that it will surpass North America in 2020 to become the world's largest film market.
In addition to players in the traditional film industry, giants in other fields have also deployed the film industry in recent years. When Ma Yun talked about the cultural industry, he believed that the Chinese people's pockets are getting bigger and bigger, but their heads are empty. China must have its own cultural industry in order to gain a foothold in the world.
Of course, in addition to Jack Ma’s personal perceptual factors, Alibaba Pictures is mainly optimistic about the development space of the Chinese film market. In addition to thinking that the market will reach 200 billion yuan in the future, there is a lot of room for growth, and there are many areas that need to be improved, which are suitable for some business model innovations.
So, for newcomers, what aspects should be paid attention to when choosing a film investment project?
First of all, confirm the security of the channel party. The dividends of the movie investment come from the box office income after the movie is released, so the contract must be signed with the producer who has control over the movie income.
Secondly, the payment must be made in a public account supervised by industry and commerce, public security, and banks, rather than anyone's private account, and should be consistent with the production company in the contract.
Third, for film projects that have not yet started shooting, pay attention to ensuring the certainty of the main creative lineup, and for film projects after shooting, pay attention to distinguishing whether it is true or a fraud by other organizations.
Fourth, on the issue of investment cycles, everyone has different opinions. However, if you encounter some "movie projects" with a short cycle of more than ten days or even less than a week, you can still get a daily or monthly rebate. It is better to avoid it, generally Such short-period and high-yield projects are all scam projects, and most of them occur in the use of mobile phone APP recharge operations.
