Since the "Iron Man" turned out in 2008, the Marvel Universe has kicked off.
Followed by beautiful box office figures and waves of loyal fans, the concept of the movie universe has also begun to take root in the hearts of the people, and Marvel's flourishing age has become popular all over the world.
was caught off guard by the dc who was fighting against him at that time, so he hurried to make up.
Nolan's two "Batman" saved face, Zack Snyder's "Batman v Superman" surpassed 800 million US dollars in the global box office, Gal Gadot's "Wonder Woman" set off a wave, Wen Ziren's "Aquaman" turned the tide.
, but DC can fight Batman and Superman, which pales in comparison to many Marvel heroes who can sell well. The "Justice League", which gathers well-known heroes, is even more disadvantaged in the head-to-head confrontation with "Avengers".
"Justice League" has a global box office of 657 million US dollars. It stands to reason that this is already a very good result.
But the "Avengers" series is even more terrifying. Each of the four parts has a box office of more than 1 billion US dollars, and the lowest box office is 1.405 billion US dollars. The confrontation between
dc and Marvel was defeated by the crowd. So far, the world’s highest-grossing movie is still the $1.154 billion "Aquaman" in 2018, but there are many Marvel movies with a box office figure greater than this .
In the first three phases of the Marvel Cinematic Universe, box office and word-of-mouth fly most of the time.
The first stage started with "Iron Man" and ended with "The Avengers".
The second phase started from "Iron Man 3" and ended with "Ant-Man". Compared with the first phase, the word-of-mouth has been upgraded in an all-round way, and the box office has also risen.
The third stage was led by "Captain America 3" and ended with "Spider-Man: Far From Home". During this period, Marvel broke new box office records, and the phrase "I love you three thousand times" made Marvel resound throughout the world.
But Xiao He also succeeds, and Xiao He also loses. The popularity of Marvel makes it seem that there are only sequels left for the movie.
Martin Scorsese, Coppola, Cameron and other film masters all stood up and criticized Marvel as not a movie.
On the whole, the criticisms of the masters are not unreasonable. So far, Marvel has not had a movie that can surpass Nolan's "Batman" trilogy and Zack Snyder's "Watchmen" in depth and quality.
Apart from playing with the so-called political correctness, catering to the public and the market, chanting some slogans in the movie, and placing some unnecessary easter eggs, Marvel movies have no other advantages.
After all, the Marvel series of movies don't pay attention to any techniques at all.
The mise-en-scène, text design, narrative style, social issues, color composition, and audio-visual language have not contributed to the innovation of film language, but they have become the mainstream. What
can see in the Marvel movies is only infinite forward and backward shooting, push-pull panning and lifting. There is not much camera language on the screen, and there are even few camera changes.
In terms of narrative logic, Deadpool occasionally plays with the fourth wall.
Other Marvel movies still follow the five-act play a hundred years ago, and even formed a bad trend of making Easter eggs into a movie, but they never tire of it. There are too many films like
, which directly leads to the director's unfamiliarity with film techniques, and gradually reduces the audience's aesthetics. Apart from a few special effects explosions, it is good to not understand the audio-visual language.
also does not contribute anything innovative to the development of special effects technology.
has shot so many so-called special effects blockbusters and created so many box office records, but his contribution to the reform of special effects is almost zero.
The t-800 in Cameron's "Terminator" in the 1980s was amazing. The sequel's liquid metal t-1000 introduced motion capture technology into the movie for the first time, and this achievement even surpassed the Marvel series.
Marvel’s contribution to movies may be to perfect the business model and complete the closed industrial chain, but it also allows the lazy logic to form.
Super British movies have already become assembly line products, the script is based on formulas, and the actors rely on special effects, Movies sell feelings, and produce defective products time and time again.
There is no distinction between high and low in watching movies, but there is a choice in culture, "If you choose the one above, you will get it; if you choose it, you will get it; if you choose the bottom, you will get nothing."
If you choose for a long time Watching rubbish movies will inevitably affect the aesthetics, making it difficult for the audience to distinguish what is relying on defense and what is a good movie worth going to the cinema, and it is the movie that is damaged.
Marvel's Phase 4 proved this truth by example, bad movies have high box office.
The independent hero movie "Black Widow" took the top spot for the fourth stage, and it lived up to the brilliance of the third stage at the box office, winning 379 million US dollars, with a rating of only 6.2. The content of
obviously wants to rely on actors and characters to cut a wave of leeks. The plot is desperately relying on the family heroes of "Fast and Furious".
, as the only heroine of the Avengers, did not receive any good reviews in the United States. The imdb score was only 6.7, which is still an encouraging score with the blessing of feelings.
followed by "Shang-Chi" with a score of 6.0 and a box office of $432 million, and "The Eternals" with a score of 5.8 and a global box office of $402 million.
If "Shang-Chi" has no lower limit, "The Eternal Race" has no bottom line, disregarding history, whitewashing Japan, and making black American scientists kneel down and cry bitterly after seeing the atomic bombing of Hiroshima.
The film is mixed with different races and skin colors, but it looks like a nihilistic thing. I really don’t know whether the so-called political correctness that Marvel caters to is yin and yang, or a spring and autumn style of writing, or I don’t know what it means.
After "Shang-Chi" and "The Eternals" were boycotted and negatively reviewed, Marvel launched the big killer "Spider-Man: No Return for Heroes".
The enthusiasm and feelings of the three generations of Spider-Man in the same frame are enough to make "Spider-Man: No Home for Heroes" the most topical movie of the year, and other movies are all foils.
This is indeed the case. "Spider-Man: No Home for Heroes" ushered in a movie-watching frenzy as soon as it was released, with a global box office of 1.971 billion US dollars, ranking among the top ten in the global box office list.
But the low-intelligence story, the boy in the second grade, let "Spider-Man: No Home for Heroes" have nothing but sentimentality, and the word-of-mouth score of 6.6 points does not match its high box office, like gorgeously packaged popcorn.
But Marvel doesn't seem to care about the opinions of mainland audiences, and the big sales overseas have made Marvel a lot of money.
Other movies in the fourth stage, "Doctor Strange 2" scored 6.3, with a global box office of 955 million US dollars, "Thor 4" scored 5.4, with a global box office of 760 million US dollars, "Black Panther 2" scored 5.5, with a global box office of 856 million US dollars. Marvel, which is so unbearable as
, can be sold all over the world. It seems that Feng Xiaogang's "garbage theory" is also suitable in foreign countries. It is precisely because those audiences who have no requirements for movies and only care about feelings make Marvel's bad movies sell high. box office.
The fourth phase ended with the release of "Black Panther 2", but the fifth phase of "Ant-Man 3" did not start well. The freshness of
Rotten Tomatoes is only 53%, and the mtc professional media score is only 50. The two major scoring platforms have given a failing score. The word-of-mouth of "Ant-Man 3" seems to have copied the fragmentation of the fourth stage.
But it is foreseeable that the global box office of "Ant-Man 3" should not be low.
After Marvel has tasted the sweetness of repeated trials, will it return to the ingenuity of the first three stages? It's hard, now Marvel has become a bad movie maker.
