wants to say that the director who has been busy since the Spring Festival this year is not Guo Fan, who is chased by the audience for a sequel, nor is it Zhang Yimou, who is frequently searched for, but Deng Chao.
For "Chinese Ping Pong: The Jedi Strikes Back", Deng Chao really put in a lot of effort, but unfortunately all the arrangements were disrupted. It was announced that it would be withdrawn two days after the release, and it will be released again on February 17.
To be honest, February 17th is not a good time for a movie to come out.
On the one hand, the popularity of "The Wandering Earth 2" and "Manjianghong" is still continuing, and the discussion of "Chinese Ping Pong" is not enough.
On the other hand, this re-screening schedule hits Hong Kong's masterpiece "The Wind Rises" which is preparing to hit the Oscars, and the Hollywood blockbuster "Ant-Man 3". "Chinese Ping Pong" has little chance of winning.
Deng Chao also knew that the situation was not optimistic, so he used various methods to promote and market.
Last year, Deng Chao and Sun Li frequently reported their marriage changes. One of the most important reasons is that the two did not interact online for more than half a year. Even for Sun Li's birthday, Deng Chao did not send blessings.
Marriage is definitely not divorced, most likely because the two of them don't care about these superficial forms, so they don't interact frequently.
But when it comes to the promotion of the new film, the couple's style changes suddenly, and they appear on the hot search shows every now and then, and the frequency of interaction is higher than that of young couples who are in love.
On Valentine's Day that just passed, Deng Chao also made it into the hot search because he gave Sun Li a bowl of "cai xin".
The husband and wife have always paid attention to protecting the privacy of their children. Although Sun Li often publishes content related to Xiaohua, etc., they basically do not take pictures of the children's faces.
But in order to promote "Chinese Ping Pong", Deng Chao and Sun Li not only brought the children to the press conference, but also directly arranged "Deng Chao's son is so handsome" 's hot search, although we don't know the relationship between Deng Chao's son and this movie What is the relationship between.
In order to boost the box office, Deng Chao also directly entered Li Jiaqi's live broadcast room, and promoted the movie with his voice, the volume directly overwhelmed Li Jiaqi, who is known as the "suona essence", and finally sold 30,000 movie tickets, which made him blush with excitement .
From the beginning of "Chinese Ping Pong" to the present, Deng Chao's publicity strategy is inseparable from "selling miserably" .
He tried his best to build momentum, but at the same time had to accept the dismal box office, so he could only focus all his publicity on "It's not easy for the whole crew".
It's a pity that he moved himself, the crew, and the fans, but he didn't move the audience.
Deng Chao's operation was as fierce as a tiger. Looking back, the box office was 5,500 (ten thousand).
"Selling miserably" can't save "Chinese Ping Pong". The failure of this movie is not only because of the movie itself, but more because of Deng Chao himself.
01 "God enjoys food"
The "six high school students" in the mainland film and television industry used to be Xu Zheng, Huang Bo, Deng Chao, Wu Jing, Wang Baoqiang and Shen Teng, but now they are different.
Wu Jing and Shen Teng are invincible, Xu Zheng turns behind the scenes, Zhang Yi suddenly emerges, Huang Bo and Wang Baoqiang stagnate, and Deng Chao has fallen behind.
Zhang Yimou once commented on Deng Chao in this way: "He should belong to the patriarch to enjoy the food".
Is it because people in the circle are used to flattering each other, that Deng Chao won such praise from Zhang Yimou?
Then everyone really underestimated Deng Chao.
Deng Chao was born in TV dramas, "Young Emperor", "Young Kangxi", "Happiness is Like a Flower", "Young Bao Qingtian 3", "Difficult Love" and other works can prove his strength. After
moved to the film industry, he even handed over such good works as "Assembly" and "Scorching Sun".
His torture scene in "Scorching Sun" was hailed as"the pinnacle of the acting skills of middle-aged male actors in the Mainland", and he also firmly secured the throne of "powerful" in the hearts of the audience.
But Deng Chao's peak period seemed to be extremely short. Immediately afterwards, he and Yu Baimei "weakly teamed up" to release a series of low-scoring bad movies.
02 Don't blame Yu Baimei
After the successive releases of "The Breakup Master" and "The Villainous Angel", Deng Chao's reputation has taken a turn for the worse. Many viewers regard the partner of Deng Chao and Yu Baimei as a "bad movie sign".
Deng Chao's fans put the blame on Yu Baimei, urging Deng Chao to "break up" with Yu Baimei and stop wasting his acting skills and reputation.
But can Yu Baimei be blamed for this? I'm afraid not.
From the outside world, Deng Chao changed his acting style after cooperating with Yu Baimei.
Deng Chao himself is a "wild way" who "reformed evil and returned to righteousness" halfway. Before he was admitted to the Chinese Academy of Drama, he was a rebellious teenager. He was proficient in fighting, playing truant, and disco dancing.
After being admitted to Chinese opera, he also behaved out of tune with other classmates. Others acted in world famous novels and studied elegant art, while Deng Chao liked "vulgar" ones.
Before he met Sun Li, Deng Chao met Yu Baimei. The two belonged to "like-smelling", and they both had the same goal for movies.
In fact, if you take a closer look at the few movies they have collaborated with, you can see that Deng Chao and Yu Baimei actually have ideas.
"Breakup Master" satirizes "successful" masters in the society; "Villain Angel" violently beats up the "magic sticks" who bluff and deceive; "Galaxy Tutorial" focuses on educational issues... ..
If Deng Chao and Yu Baimei can tell these themes well, these movies will definitely be a big success.
It's just obvious that the cooperation between the two is the effect of 1+1<2<>strong>. They wanted to imitate Stephen Chow's comedy style, but they only learned nonsense and bad taste, but didn't learn the deep core.
As an actor, Deng Chao can still grasp the comedy style, so his cooperation with Stephen Chow is very suitable, and his performance in "Mermaid" is quite star-like.
But as a director, Deng Chao is really short of things. "Galaxy Tutorial" is well configured in all aspects, and the acting skills of the actors are also in place, but the script is really bad.
03 Live out two extremes
How popular is Deng Chao's audience?
is very good. After watching the whole Spring Festival Gala, Deng Chao's performance was one of the few laughing points in the audience, which finally made the audience laugh out loud.
But his popularity with the audience is not good. "Chinese Ping Pong" is in such a predicament because the audience was hurt by his previous works and they don't want to believe him anymore.
"The Breakup Master" cost 30 million , and the final box office was 665 million ;
"Villain Angel" cost lower , and the final box office was 648 million ;
"Galaxy Tutorial" cost 80 million , and the final box office 878 million .
In the final analysis, Deng Chao became a director in order to earn money, so he exchanged word of mouth for box office, and made himself to where he is today, without blaming others.
The cost of "Chinese Ping Pong" is as high as 350 million , and it has only sold 5 million at the box office so far.
04 Middle-aged dilemma
"Chinese Ping Pong" is not a blockbuster, the first reason is that 's theme is not attractive , audiences have seen enough of the main theme in recent years, and our national table tennis has been making steady progress over the years, and there is no "jedi counterattack" The national feelings of "turning against the wind".
The second is Deng Chao's made a mistake in decision-making , avoided the filming on the first day of the new year, and missed the popularity and word of mouth. The popularity of "The Wandering Earth" and "Man Jianghong" was already high, how could it be possible to let the filming out in the later stage.
Wait until February 17th, the enthusiasm for the Spring Festival is almost released, and a batch of new films will be released, "Chinese Ping Pong" can't please it.
The third is because Deng Chao, who has been soaked in variety shows, has lost his original box office appeal. "When I saw Deng Chao's performance, I thought it was going to be funny again, so I didn't want to watch it".
In 2013, Deng Chao once commented on himself,"I really don't like acting, I'm not a star, I'm really an actor".
But just one year later, he joined "Run, Brother" as the "captain", and he never returned on the road of "variety cafe".
It is their own choice for actors to go to variety shows to earn quick money, so they must also bear the consequences of losing their sense of mystery and preventing the audience from participating in the show.
Presumably Deng Chao also saw the constraints on himself, so he quit Running Man and started making movies again (probably also affected by the salary limit order).
That's why Deng Chao was in such a hurry after "Chinese Ping Pong" couldn't be sold, because this was already his way out.
If this road is no longer possible, then Deng Chao can only "go down to earth" to act in TV dramas.
But now the seats of middle-aged male actors in TV dramas have been filled by Zhang Yi, Li Naiwen, Yu Hewei, Wang Lei and others. Even if Deng Chao wants to squeeze in, it will not be an easy task.
In the final analysis, Deng Chao came to this point because of himself.
also hopes that he can get out of the predicament as soon as possible, and can "come back against the wind" like the slogan of "Chinese Ping Pong"!
