Moments of friends collectively brushed Jay Chou’s new song, a wave of memories and killing heat is still there. Based on the music behavior data of users on the four major platforms of QQ Music, Kugou Music, Kuwo Music, and National K Songs, the "By Tencent Music Entertainment Group (TME)" "Your Music Chart" is today (October 29) officially released the "Chinese Digital Music Industry 2019Q3 Quarterly Report" (hereinafter referred to as "Quarterly Report"). In the first two seasons, new faces have become a dark horse, film and television OSTs have become popular, his economy has gradually risen, rock and roll revival and other winds have blown. This season, with the summer archives "Nezha's Devil Boy", "Chen Qingling" and other film and television works The craze and "Tomorrow's Son 3" set off a small climax in variety shows. While the film and television OST continued to be unstoppable, it also further subdivided the hot direction of the overseas comic OST; and Lin Zhixuan sang the first show of "Tomorrow's Son 3" by the founder of the magic way and Stefanie Sun. Reaching the Z generation means that good music has gradually become a broken link between different dimensions.
The entire 2019 Q3 spans the summer and Mid-Autumn Festival, National Day, and the hot spots, so in terms of music data, works related to these periods have become popular on your music charts; Comparing the active performance of the head male singers, the "Quarterly Report" shows that the female Solo singers are slightly inferior in Q3, which directly meets the main purpose of "Tomorrow's Son 3" to "find the next Chinese female Solo", fully explaining the list and report The objective value. In this season, "The King of Heaven" Jay Chou and "The New Top Stream" Cai Xukun successively sang songs. The two have their own enthusiasm, but they have formed a situation where the public's preferences and the power of fans coexist. Let's interpret this report together and see what specific data is reflected in the industry changes of the music industry in Q3.
Guoman became a hot topic in Q3, and OST helped break the hottest entertainment topic in the summer vacation of Dimension Wall
. There is nothing more than the domestic animation film "Nezha: The Devil Boy" was born. At present, the film has close to 5 billion box office, becoming the second in the total box office of Chinese film history. A series of peripheral topics and related product content driven by it have become everyone’s offline and online discussion hot spots, which is reflected in your music On the list, it has driven a large number of national comic OST broadcasts to increase. The most directly related song between
and "Nezha: The Devil Boy Comes into the World" is Zhang Bichen's "I Wander with Myself in the Future", with your index as high as 88.91, becoming the most popular OST single of the national comic film in Q3. In addition to this song, a total of 5 Q3 Guoman OST songs are on the chart. Compared with the situation of Q2 Guoman OST zero on the list, the record of these 5 songs is the embodiment of the solid "out of the circle" of the national manga, and It is realized by music as the carrier and catalyst. In addition to "Nezha's Devil Boy Comes into the World", Zhou Shen's OST single "No Wandering" in another Chinese comic film "Luo Xiaohei" received a score of 82.16 by you, and it is also by your music On the list is "excellent record"; there is also the national comic "Full-time Master's Peak Glory" released in Q3. Among them, the OST single "Walk with You" sung by Li Xinyi reached 73.72 by your index, which is also a good result.
singers, Zhang Jingying and Lin Zhixuan, two veteran singers, will make the average age of the audience younger and even gain new fans because of the performance of the OST. From last year to this year, Zhou Shen has a total of 4 National Manga OST works on the Youyou Music Chart, making him the most popular National Manga OST singer.
Looking back at the performance of the National Manga OST on the Youyou Music Chart, signs of breaking the wall between National Manga and music have been revealed early: the Spring Festival file "Bear Infested Primitive Age" by Meng Meiqi, Wu Xuanyi, among Rocket Girls 101 Duan Aojuan and Lai Meiyun jointly sang "Blessed Qi Gong Gong", which scored 82.32 by you in the season; Yinlin's "Why Asking" is the theme song of the movie "White Snake: Origin", with 77.21 by you. , Which also reflects the excellent music quality of this song.
is made up of the OST singles of National Manga with a good index on your music chart. The film and television works it serves have also achieved good box office results and industry reputation. This fully illustrates the mutual relationship between high-quality OST and excellent National Manga. Nursing relationship, listeners watched the movie and came back to listen to the relevant music carefully, or because of the high quality of OST music, they became interested in watching the movie. Different circles have achieved each other’s achievements and out of each other, and made people see the quality of domestic products. Film and television works and related cultural peripheral products are becoming more mature supporting operations,It completely transcends the level of music and is a new cultural height based on music itself.
The original female voice is absent, and the head Solo female singer is in a hurry.
In addition, from the "Chinese Digital Music Industry 2019Q3 Quarterly Report", we also saw another phenomenon: the absence of original female voices and the urgent situation of the head Solo female singer Especially prominent.
Although there is a small climax in this season’s "Tomorrow’s Son 3" program that specifically selects solo female singers, and hot players such as Zhang Yuqi and Hong Yinuo have been born, but in terms of production output, they have not yet Can bring greater waves to the market.
Looking overseas, whether it is Taylor Swift, Halsey, who released new works in the Q3 season, or Ariana Grande, Billie Eilish, Lizzo, etc., who have been popular since the first half of the year, the European and American music markets have always had first-line female singers as leaders. Works hit the market; on the other hand, for a long time, the performance of the top female Solo singers in China has not been so satisfactory. According to statistics, only 3% of the works of female Solo singers on the list have become popular, which is far from the male singers. The most vivid example of a male singer also happened this quarter. Even if a new song "Say Good or Not" by Jay Chou, who is still young, went live at 11 o'clock at night, it successfully swept the circle of friends and major media, and reached the top of the comprehensive index of this quarter. Singles prove that the public's preferences are still paying for music; while young singer Cai Xukun relied on his "top-tier" ability to discount the pay index crown with a cumulative sales amount of 35 million, reflecting the power of fans.
It is worth mentioning that although the leading female singers in China have a strong creative level, Chen Li, Deng Ziqi, Jolin Tsai, Li Yuchun, and Chen Xuening, who produced many hit singles this year, all of them have created songs. You have achieved good results on the music chart, but on the Q3 data, the absence of Solo female singers shows that the female music energy is temporarily missing and needs to bloom. In the report of
last season, relevant data proves that "music is a good catalyst for breaking the circle"; this season's report uses Guoman OST music to promote the penetration of related cultural IP, and once again proves that good music can completely break the wall of the dimension!
is the most credible vane in the industry. The "Chinese Digital Music Industry 2019Q3 Quarterly Report" of your music chart gathers the comprehensive music behaviors of hundreds of millions of users on the major platforms of TME, reflecting the preferences of real users, and is committed to creating an intuitive It reflects the current trend of the music world and promotes the mutual achievement of all links in the music industry chain, and finally promotes the healthy development of the Chinese music market and has reference value industry reports.
