ITZY in the past two years has been very unsatisfactory. It all started from the moment of their transformation. The positioning of teen crush is destined to be a bottleneck period on the day of their transformation, but this is the style that can make the group's debut the pinnacle , This is the reason for the decline in ITZY's performance. The teen crush style has restrictions on age. As ITZY grows older, this style can only be abandoned. Therefore, ITZY's transformation is an inevitable event, so they have already experienced the bottleneck period.
So don’t be surprised, why ITZY chose to transform during their peak period, because this is what they have to do, and the peak period transformation is best successful, so there is "Mafia in the morning", to be honest this time The transformation of the song is perfect in the editor's opinion. Although the sound source is not as good as the previous works, I think it is an acceptable result, not to mention that the performance of the song is counterattacked in the later stage.
Many people may not be able to believe that Mafia’s data on Youtube is very good, and even became ITZY’s representative work, which is very popular with overseas fans. In the Hallyu market, Mafia has also entered the top ten of Melon list, which is already It can be regarded as a successful transformation, and even this did not shake ITZY's reputation. As for the follow-up works, ITZY has entered its next explosive stage, but JYP is afraid.
One thing happened at that time, that is, JYP boss Park Jin Young was asked to quit the production team of his girl group because of Mafia’s rap problem, because Hallyu netizens thought Mafia’s rap was very earthy, and things once caused trouble It's very big, let's just say that after this incident, Park Zhenying really stopped participating in the album creation of her own girl group. As a result, the performance of JYP girl group directly pulled her hips. This is not the most critical issue.
The complaints of Korean wave netizens made JYP afraid. They were afraid that Korean wave netizens would no longer like ITZY, because TWICE was in full swing at the time, sitting firmly on the throne of the top Korean girl group, while ITZY was crazy about making money from commercial performances. ITZY debuted after TOP girl group, so ITZY can be regarded as JYP's transitional group. Compared with cultivating TWICE's successor girl group, JYP cares more about whether ITZY can collect money, so the tragedy began.
In order to restore the reputation of the so-called ITZY music source, JYP made an unprecedented choice to turn around and launch "LOCO". The original excellent work "LOCO" gives people the feeling of an assembly line work, because it is exactly the same as ITZY's previous style. If you are not confident, this song will be a divine song.
This is not a random comment by the editor, but the answer I came up with after reading a lot of Korean wave netizens’ comments and posts. The failure of "LOCO" is not a problem with the quality of the work, but simply because JYP made ITZY transform and turn around A good work for the delay. Although the sound source of "Sneakers" has picked up after that, it can no longer give people the feeling of ITZY's initial explosion. This is just a normal result after the style has stabilized.
came to "cheshire" this time, the editor can only say that JYP Entertainment has no heart, the song has no ITZY style at all, but it doesn't give people a sense of combination transformation, it feels like ITZY has subtly changed through sneakers This is the most hurtful thing. The lead member of teen crush is Shen Liuzhen , and in the new song, Shen Liuzhen directly becomes a marginal member, and the part is directly at the bottom. To put it bluntly, it is explosion-proof. Now I want to praise others That's too late.
It is true that ITZY is only a 3rd grade girl group, it seems normal to balance the popularity of the members, but it is not the case, the balance of popularity is enough for the popularityIdol group, obviously ITZY is not this kind of girl group, because ITZY is currently in a bottleneck period, it can be seen that after fans of Shen Liuzhen and Shen Youna did not pay due to part problems, ITZY's performance was very bad, and the music source directly failed. Airborne entered the list, and even the number of views on Youtube was only 500,000 in the first hour. You must know that they are ITZY.
Many people may not be able to believe that ITZY is the number one among the five generations of girl groups in terms of total streams and YouTube broadcasts in 2022. After being delayed for so long, it can still achieve such good results. It can only be said that JYP really delayed the same development too much, or sacrificed the life of the group, carried teen crush to the end, and praised Shen Liuzhen to the end, or made a final transformation when Mafia was released, JYP really It's a wrong step, ITZY is a real capable group, and I look forward to their phoenix nirvana and return of the king in 2023.
