Recently, the co-branding of Heytea and the national costume-themed TV series "The Legend of Zhen Huan" has sparked heated discussions. Netizens who are "Zhen Jiao" per capita have not only punched in and co-branded special drinks Zhen Guo·Daju Huali, Zhen Guo·Xue Ding Hancui also collects the spring shakes of each character, dressing stickers and other peripherals to play the plot stalks of "The Legend of Zhen Huan". According to HEYTEA data, the two co-branded products of "Zhen Xichuan" have sold over 500,000 cups 3 days after the launch, and a single store sold a maximum of over 1,000 cups of special blends in a single day. The first cross-border new tea drink of
"The Legend of Zhen Huan" received enthusiastic responses and became a successful attempt to commercialize its IP. As another major joint project of HEYTEA this year, this joint venture is based on the ultimate pursuit of content quality by both parties and the Chinese aesthetics accumulated over the years. Chinese inspiration is better passed on to consumers.
HEYTEA staged the full-scene "Zhen Xizhuan", and netizens followed up with the play. design style. HEYTEA combined with the tea "Xueding Hancui" in the play, and Shiro's painting of pear makeup for Zhen Huan, etc., launched two hot-selling drinks, Zhen milk · Xue Niang Han Cui, Zhen Guo · Daju painted pear, and the sales were sold 3 days after the launch. That is, if it exceeds 500,000 cups, some stores can sell more than 1,000 cups in a single day. At the same time, HEYTEA staged a joint gameplay of "Zhen" and "Hi" in more scenes such as online visual transmission, product packaging materials, peripherals, store atmosphere layout, etc., which further promoted the collaboration between HEYTEA and "The Legend of Zhen Huan". Hot discussion.
Xiaohongshu blogger @wenwen "Zhen Xizhuan" who loves to eat snacks posted a list
In recent years, "Zhen Huan Zhuan" has frequently appeared on "Zhen Huan Zhuan" because of "Zhen Jiao" who "watch dramas with a microscope" and their high enthusiasm for entrepreneurship and innovation The popular topics on social platforms are often watched by audiences. The characters, plots, and lines in the play are used to combine with daily life scenes such as contemporary work and social interaction. HEYTEA's logo Axi and even past brand activities have always been popular topics for netizens' second creation. Based on this, this time around the "Zhen Xi Chuan" of HEYTEA - 8 spring shakes with popular character images and 3 dressing stickers, once they were launched, they aroused the enthusiasm of "Zhen scholars" from all levels. Some netizens on
gave Shenmeizhuang to their own orange cat , and performed the confrontation scene between "Big Fat Orange" and Shenmeizhuang. There are also CP fans of Guojun Wang and Zhen Huan who have added stickers to the stickers and firmly cheered for their CP. The ingenious netizens of
also released the second creation on the basis of "Zhen Xi Chuan".
is the first crossover between "The Legend of Zhen Huan" and a new tea brand. The enthusiastic response received by this joint venture has also accumulated valuable experience for the future commercialization of "The Legend of Zhen Huan", the ever-popular IP.
takes the joint name of cultural IP as the carrier, and HEYTEA continues to deliver Chinese inspiration. The enthusiastic response brought by the joint name of
HEYTEA and "The Legend of Zhen Huan" is inseparable from the similarities between the two parties in absorbing and promoting Chinese culture. When HEYTEA continues the Chinese-inspired design style this time, it also draws inspiration from the elements of "The Legend of Zhen Huan", whether it is exquisite clothing including Diancui , Luo Zidai, and Tuan Fan, or paper-cutting, calligraphy and painting , embroidery, Chinese spices and other traditional cultural skills are displayed in a series of carriers such as HEYTEA's products, packaging materials, surroundings, and store atmosphere layout.
From Shake Shake, the characters on stickers, costumes, to the echoes of the two products and the elements in the play, the Chinese-inspired design of HEYTEA and the Chinese-style aesthetics accumulated over the years in "The Legend of Zhen Huan" have combined to make "Zhen Xi" Biography" joint name conveys a good aesthetic atmosphere as a whole.
Since the beginning of this year, HEYTEA has successively co-branded with the hit drama " Menghualu " and the famous dance drama " Only This Green ", successively launching Chinese-style inspiration expressions that integrate Chinese tea culture and Chinese painting and calligraphy. With contemporary new tea products and modern design techniques, the tea culture elements in "Menghualu", the traditional Chinese colors and landscape images in "Only Blue and Green", and even the exquisite Chinese life in "The Legend of Zhen Huan" Aesthetics are absorbed and presented, conveying HEYTEA's unique "Chinese-inspired" style.
In addition to the IP co-branding, HEYTEA designs z in the space of the store2z has also successively launched representative works such as "Beijing Xinzhongguan Store·Flying Eaves" inspired by the eaves elements in ancient Chinese architecture, and Foshan Lingnan Tiandi Store integrating martial arts culture.
HeyTea Beijing Xinzhongguan Store·Flying eaves façade
HeyTea Foshan Lingnan Tiandi Store
reflects the "Chinese-inspired" style in all online and offline scenes of HEYTEA, including store space design and brand design. The design method explores the interpretation of "Chinese inspiration" to the spiritual core of Chinese culture, and constantly brings Chinese-inspired designs that can truly resonate with people.
