can let go of everything, or if there is no drama to play, the income will drop sharply, and another shortcut will be found to re-employ!
Due to the influence of the general environment, especially in the past three years after the epidemic, many film and television crews across the country are struggling. Some film crews didn't have enough money for the next half of the shoot, while others were slow to start.
In this case, the actors may not receive the show for a few months, and it may be normal for three or five years for a long time.
The only ones who really let you pick a script are some top artists. Most actors can only wait for the opportunity, and how the stars survive during this period is a big problem.
Especially after the State Administration of Radio, Film and Television issued a star salary limit order, whether it is TV series, variety shows, or movies, the income of stars has dropped significantly than before. There are so many new flowers and fresh meat in the entertainment industry, and there are so many resources, most of which will be given to traffic stars. Many middle-aged and elderly stars, actors in the middle, and 18th-tier artists have no role to play, and they have turned to major live broadcast platforms to re-employ.
When you open a platform such as a sound, a hand, a Tao, etc., you can see many familiar faces shouting and selling goods. It is no exaggeration to say that in 2022, half of the entertainment industry artists will bring goods in the live broadcast room. They have a strong fan base and use their influence to make a lot of money in the live broadcast room.
Let's take a look at several stars who have successfully transformed and re-employed. The fifth Zhu Zixiao
Zhu Zixiao was born in Shenyang, Liaoning Province in 1986 and graduated from Shenyang University of Technology . Mainland Chinese actor and host.
In 2009, he debuted with the role of Shangguan Ruiqian in the youth campus idol drama "Let's Watch Meteor Shower Together". In 2010, he continued to star in "Let's Watch Meteor Shower 2", which won the mainland ratings championship for many times. After becoming popular, Zhu Zixiao joined Mango TV as the host. Zhu Zixiao's hosting style is humorous and witty, and is deeply loved by fans.
did not expect Guo Jingming to be accused of harassment by a male writer, but after the incident fermented, it was Zhu Zixiao who rushed to the top of the hot search list. Later, netizens broke the news that the relationship between the two was not simple. In desperation, Zhu Zixiao could only choose to quit the entertainment circle. Since then, Zhu Zixiao has been silent for a few years, and now he has returned to the public's attention through short videos, and he has begun to live broadcast and bring goods.
According to statistics, in April this year, Zhu Zixiao's three live broadcasts achieved a total sales of 30 million, of which the live broadcast sales on the 12th and 18th exceeded 10 million, which were 10.117 million and 11.158 million respectively. Whoever sees such a result of bringing goods does not sigh "amazing".
Today, has 14.88 million fans on a certain sound, , and the online number of each live broadcast can almost reach more than 20,000. His style of bringing goods is a popular and down-to-earth style. He sings and dances together in the live broadcast room, and sometimes also conducts outdoor live broadcasts, which attracts many aunts to watch.
Fourth place Cao Ying
Cao Ying, born in 1974, Beijing native, famous show host, actor and singer
The most impressive thing about Cao Ying is the CCTV " Variety Show " hosted by her. Later, she left CCTV to act. From 2008 to 2013, starred in the TV series " loves you ", " fairy with posthumous ", and "big business", all of which performed well.
Cao Ying was really popular all over the country more than ten years ago, and this name can be said to be well known. The most amazing thing about Cao Ying is that she is not from a professional background, but she can both host the show and act well, and both sides go smoothly. After
married actor Wang Ban in 2009, he gradually reduced his activities and was at home with his husband and children.
Until the rise of a certain sound live broadcast, Cao Ying was just rightReturn to the short video platform to bring goods. That year, she entered the "Top 50 Live Streaming List of the Year by a Music Master". The sales in 2022 alone will reach 213 million yuan, and currently has 21.26 million fans of , and 30,000 people+ watch a single live broadcast with goods.
Third place Jia Nailiang
Jia Nailiang, born in 1984, is from Songbei District, Harbin City, Heilongjiang Province. Actor, graduated from Beijing Film Academy . The most famous character of
is the husband of Li Xiaolu . In 2019, the two announced their divorce.
In 2018, after starring Ling Xiaosu , Zhang Yunlong co-starred in the military movie " SWAT ", there were very few works, and then he moved to the short video platform. At present, the number of fans of has reached 29.95 million .
He broadcasts live broadcasts once a week for about 7.5 hours each time, with sales of more than 40 million yuan per show. According to the industry average commission rate of 10%, he can earn 4 million yuan per game, and his monthly income is as high as 20 million yuan. .
On July 17, Jia Nailiang and Luo Min , the founder of Fun Store , held a live broadcast of selling pre-made vegetables. Most of the people who walked into the live broadcast room knew the star Jia Nailiang, but not the businessman Luo Min. In Jia Nailiang's words, Luo Min is a kind and righteous CEO who wants to deliver pre-made dishes to everyone and benefit thousands of households.
However, the actual situation is unexpected, Luo Min made a fortune on campus loans. Further analysis by the media shows that Luo Min's prefabricated vegetable project is still essentially lending money to cut leeks, but the target group has changed from college students who had no income at the time to Bao Ma, ordinary migrant workers, and eager entrepreneurs.
ignited the anger of netizens, and the crusade against Luo Min was overwhelming. The reputation of
Qudian has turned sharply down, Jia Nailiang came out to apologize, and the audience relationship he has built has collapsed. It is unknown in what way Jia Nailiang will continue on the road of becoming an anchor.
The second Chen He
Chen He, born in Fuzhou, Fujian in November 1985, graduated from the performance department of Shanghai Theater Academy, Shanghai Drama Art Center actor, actor, singer and host in mainland China.
In 2009, starred in Zeng Xiaoxian in the urban romantic comedy " love apartment ". Chen He's alias is "good man" Zeng Xiaoxian.
In 2015, news that "good man" Chen He cheated on married actress Zhang Zixuan suddenly spread on the Internet. As soon as the news came out, netizens instantly fried the pot, and for a while, netizens had different opinions.
As more leaked videos and photos surfaced online, Chen He's derailment incident is the real hammer.
Facing the pressure of public opinion, Chen He finally posted "I was wrong" to clarify for himself. The long-established label of "good man" seems extremely ironic at this moment.
In 2019, Chen He participated in the third season of the Mango TV documentary "'s yearning for life " and has been silent since the beginning of the third season.
At 8 pm on May 16, 2020, Chen He started his first show with goods on Douyin . He also appeared with host Zhu Zhen . The live broadcast lasted for more than 4 hours, and there were more than 30 commodity associations in the live broadcast room. The turnover of in a single game reached more than 80 million yuan.
Now Chen He's Douyin fans have 66 million , which shows Chen He's strong fan appeal and ability to bring goods. "There is something" is the exclusive name of Chen He's live broadcast room with goods, "There is something! Link!" is his unique product code.
first Liu Genghong
Liu Genghong, born in Kaohsiung, Taiwan in October 1972, is a Chinese pop singer, songwriter, host, and actor.
In September 2017, he and his daughter Liu Yufu participated in the recording of the Mango TV parent-child outdoor reality show "Where Are We Going, Daddy Season 5 " as a regular guest after a period of time. By the end of 2021,
has starred in supporting roles in two TV series "Ugly Girl" and "Pandaren", and has been working as a fitness coach to support his family.
During the epidemic in Shanghai in 2022, with the family as the background for fitness live broadcasts, short video fans rapidly increased to 72.76 million . Fans learned fitness from him through videos, forming a trend.
Now, Liu Genghong's offer for video insertion has risen from 200,000 to more than 500,000, and the commercial value is immeasurable.
Liu Genghong became popular because he captured the pain points of society and resonated with people's needs.
Because, affected by the epidemic, many people cannot go out and can only exercise at home, but not everyone can enter the gym, and everyone needs the guidance of professional fitness coaches.
happens that Liu Genghong is a fitness coach and a good friend of Jay Chou . He used Jay Chou's " Compendium of Materia Medica " to ignite everyone's enthusiasm for fitness, and everything was just right.
has a few happy and some sad, and many celebrities live streaming with goods overturned. For example, Ye Yiqian 's four-hour live broadcast was watched by more than 900,000 people, and the result was less than 2,000 yuan.
Xiaoshenyang livestreamed only 20 orders during the four-hour live broadcast of selling liquor, and 16 orders were returned the next day.
Liu Xiaoqing sells bracelets, and netizens constantly swipe the screen to say that this bracelet is a fake.
and the famous " Panga ", Pan Zi came to Douyin to persuade Gazi not to sell fake wine, but he couldn't grasp it. As a result, Pan Zi brought fake wine a year later, and netizens asked Gazi to go Persuade Pan Zi.
Nowadays, more and more celebrities are entering live broadcasts to bring goods. Compared with ordinary anchors, they have a fan base. With the blessing of traffic, they have their own selling points and competitiveness, which also attracts merchants to spend a lot of money to push their products on the star live broadcast room. .
But the reality is that after the star signed the contract with the MCN agency, the investment promotion, product selection, and marketing of the live broadcast were fully entrusted to the MCN agency. He lacked a full understanding of the live broadcast product situation, resulting in frequent "rollovers" of the goods.
Most entertainment stars lack professional judgment on the products they bring with them, and it is impossible to master the quality control, quality inspection, and standard specifications in the production process of goods in a short period of time.
Merchants and platforms are charged according to time and sales. It is impossible to expect celebrities to understand the goods, recognize the attributes and quality of goods like factory quality control technicians in a short time.
stars, in addition to the superficial platform language and some feelings of fans, rely on acting throughout the whole process, and acting is also the best at acting stars. Under such circumstances, the harvest is all impulsive consumers! The leeks are like the spring breeze blowing again and again, endlessly.
Therefore, it is not difficult to understand that more and more unpopular and obsolete entertainment stars are following closely and vying to intervene in the live broadcast to bring goods. Woolen cloth? !
In response to this phenomenon, actor Hao Lei was invited to participate in a talk show " Thirteen Invitation ", and in the show chatted with the host about the actor's live broadcast, retorted: "Thank you very much for having a business, That is live broadcast, and finally some people don’t have to take detours, they must become actors, and live broadcast is fine, you still want to make money.”
Many actors who have no chance can continue to live by bringing goods through live broadcastTo survive, you can also rely on your own ability to complete your dreams, instead of blindly unrealistic "daydreaming".
What do netizens think of celebrities bringing goods? Will you pay for their reemployment delivery?
