The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization

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The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


love film is an older and higher-level member of the movie family.


began to express the emotional expression of "silence is better than sound" and beautiful sentimental love as early as the silent film era. stories to captivate the audience.


George Méliès, known as the father of theatrical film , directed and filmed two versions of the love film "Cinderella" in 1899 and 1912 respectively.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


During this period, Italian director Mario Casellini also shot Romeo and Juliet, an adaptation of Shakespeare 's famous play.


These are the first explorations of romance that have been documented in film history.


In 1934, Italian Frank Capra adapted a love story in an American magazine into a classic love movie " One Night Merry ", which also laid the foundation for the development of later love films. The basis of narrative structure and character setting. After


, almost every once in a while, there will be a masterpiece of romance films.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


1939's " Gone with the Wind " is well-known, it is not only an epic masterpiece of romance, but also a rare classic masterpiece in the history of world cinema.


has a huge cost, a production cycle of more than three years, a huge cast, and a release time of nearly four hours, all of which make this film enjoy the reputation of Hollywood "the first blockbuster", and won the 12th in one fell swoop. 8 awards for at the Academy Awards, while creating unprecedented box office results. After


's "Blue Bridge" in 1940 and " Casablanca " in 1942 have become immortal classic romance films, "Casablanca" directed by Michael Curtis has been listed as one of the 100 best romantic films in American film history. The first place in the romance film shows its influence and status.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


And looking at the classic romance films in the history of Chinese film, whether it is "Oath", " Road Angel ", " Spring in a Small Town ", "Lushan Love", they all combine the narrative mode of Hollywood romance with that of Hollywood romance. The plot settings are transplanted into China's specific era background and social background, adding the unique and charming humanistic connotation in Chinese traditional culture, and laying a solid and stable foundation for the development of romantic films.


Since the beginning of the new century, the appearance of domestic romance films has undergone greater changes. On the basis of the existing creative experience and production, the exploration and attempt of genreization has been strengthened, so that the development of romance movies is closely related to the process of genreization of movies. together.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


Commercial film is also continuously advancing and strengthening the mining of the commercial value of romantic films, and the trend of genreization of romantic films is already unstoppable.


love genre films must go through a long and arduous process of localization exploration.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


Whether it is a Hollywood romance with a mature business model, a Japanese and Korean romance deeply influenced by oriental love culture, or the most representative small fresh romance in Thailand, all countries and regions start from their local culture and concept of love. Learn from each other's strengths and complement each other's weaknesses, and integrate each other to form a love type film with its own characteristics.


Domestic romance films, whether they are self-portraits or Chinese-foreign co-productions, lack the local characteristics and cultural self-confidence that can be based in the local area and spread to the world.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


too much domestic loveRomance films pile up stars, use dog-blooded plots, excessive sensationalism, and suspended backgrounds, only flow first, and only see the commerciality of romance films, while ignoring localized expression and value guidance.


love films do not necessarily have to be high and low, they are completely artistic breakthroughs and innovations.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


Movies need to rely on business to survive after all. While focusing on the market, how to abide by the bottom line and maintain the film's artistic value, local awareness and the significance of the times, this will be the domestic love film in the type exploration and local innovation need to continue to accumulate and The key to trial and error.


The topic of love, above the type, is an innovative exploration that closely combines localization and commercialization - Lujuba


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