On September 25th, Pinduoduo joined nearly 20 mainstream publishing institutions to hold a online seminar on "Affordable and Good Books for All to Read ", and invited industry association leaders, writers, intellectual property experts, etc. to discuss in depth how to increase the recognition of genuine Support for high-quality content, support high-quality creators to build personal brands, unite all parties to practice social responsibility, jointly combat piracy and infringement, promote multi-party governance, and promote the healthy and sound development of the publishing industry. In the speech of
, Ai Limin, chairman of China Book Publishing Industry Association , affirmed Pinduoduo's efforts in actively participating in national reading activities and carrying out social welfare donations in the past two years. The strong measures taken are encouraged and supported. From the perspective of the whole industry, he suggested adhering to the unification of social and economic benefits, insisting on combating piracy, insisting on standardizing the market order, giving play to the driving and supporting role of the platform economy, and achieving a win-win situation for authors, publishers, and platforms.
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In the online seminar of "Affordable and Good Books for All to Read", industry association leaders, writers, intellectual property experts, and relevant leaders of nearly 20 publishing institutions attended the event and shared their speeches (the picture shows some of the speakers) ).
According to the relevant person in charge of Pinduoduo, in the past two years, Pinduoduo has invested hundreds of millions of dollars in expenses and platform resources to support the development of genuine books, forming a "duoduo reading month", " public voice creator plan", and affordable genuine public welfare alliance as the The core "Trinity" product model, and the practice of social public welfare responsibility, continue to implement the "Reading for You" public welfare donation plan. At the same time, it also disclosed the relevant work and governance achievements of the platform in intellectual property protection in recent years, and hoped to further listen to the suggestions and opinions of people in the industry.
"Duoduo Reading Month" invested hundreds of millions of yuan to subsidize genuine books in two years
It is understood that in April 2021, Pinduoduo launched the "Duoduo Reading Month" large-scale knowledge-inclusive action, which has been held for four seasons and has invested hundreds of millions of yuan in two years. Expenses and massive platform resources, by launching a 100 million yuan reading fund, investing 10 billion subsidy channels, platform focus banners and other traffic resources, and uniting hundreds of publishing houses and high-quality book brands to jointly create a genuine book subsidy plan. The latest reading list released by
shows that People's Posts and Telecommunications Press 's "Social Psychology (11th Edition)", the new classic "Winter Ranch", " Wencheng " and Commercial Press " Ancient China" Costume Research ", CITIC Press "Cheap Price", "The Sound of the Wind" from Duo Ke in "The Book List of the Creators of All Voices", "The Long Rest of Life: A Palace Maiden of the Northern Wei Dynasty and Her Times" by Utopia, etc. Top ten bestsellers. Among them, due to the hot sales, "The Long Rest of Life" and "Research on Ancient Chinese Clothing" were urgently reprinted to meet the needs of consumers.
▲The 10 most popular books in the fourth season "Duoduo Reading Month" event
At the seminar, Luo Xin, a professor of history at Peking University, a famous writer and author of "The Long Rest of Life", said that the writer Encountered a good period, and is reaching the current high-quality, large-scale, and well-educated readership with high-quality content through large platforms. The
book brand Utopia is the producer of The Long Remaining Life. With the hot sale of high-quality books, the official flagship store of Pinduoduo in the ideal country also quickly opened up. This store, which only started operation in mid-August, attracted nearly 4,000 fans during the month-long fourth quarter "Duoduo Reading Month", and the number of orders has reached 21,000. Duan Pengbo, head of the brand distribution department of
, said that the ideal country is a publishing company mainly focusing on classic social science and humanities content. As a new store, it was the first time to participate in the "Duoduo Reading Month" and achieved good results.
Shanghai Writers Association member and writer Zuozuo said that "a lot of reading months" is a subsidy for real reading. "Although I have always supported the sale of books at the original price, I do have to take into account the actual spending power of users. Pinduoduo uses its own money to subsidize users and publishers, so that genuine good books can be delivered to more people at an affordable price. It's a useful attempt." The first of
's "Crowd Creator Program"Liu Zichao's representative work " Arrives at Before Midnight" was approved as a resident writer. In the second season of "Duoduo Reading Month", more than 4,000 copies were sold, and it was among the "Most Favorite Books by College Students". Liu Zichao said that as a writer of the "Zhongsheng Creator Program", he and "Duoduo Reading Month" went from the first season to the fourth season together, and got Pinduoduo's support in terms of traffic resources, professional operation team suggestions, and new book communication planning. Support and help.
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In the fourth season of "Duoduo Reading Month", the most popular "voice creators" book list, "Wind", "Long Life", "Lost Satellite", "Abandoned Chang'an" and other books are on the list. Yang Xiaoyan, editor-in-chief of the New Classics Humanities and Social Sciences Division of
, said that Pinduoduo has become one of the positions that cannot be ignored in book sales, especially the selection of books for the "Duoduo Reading Month", which is "very reliable and can withstand scrutiny." The high-quality books planned by the new classics, such as "Moonlight Falls on the Left Hand" and " From Dadu to Shangdu ", have achieved good results in the reading month.
is a resident writer in the "Crowdsong Creators Program", and Li Weichang's other identity is the vice president of , Shanghai Literature and Art Publishing House. Li Weichang said at the seminar that the list of the reading month conveys a classic and keen eye for book selection, and Pinduoduo has made a market-oriented, multi-category list of high-quality books in the way of "duoduo reading month". Among them, Shanghai Literature and Art Publishing House's new books "A Thousand Miles of Rivers and Mountains", "Tidal Map" and "Everything About Farewell" have been recognized by the market during the reading month.
continues to enter the primary and secondary schools in remote areas
contributes to the benefit of knowledge, which is the original intention of Pinduoduo. It was launched with the "Duoduo Reading Month". In addition to the "Multiple Voice Creators Program" that supports high-quality creators, there are also support for remote mountainous areas. The "Reading for You" charity donation for primary school students' charity reading. At the
seminar, writer Ma Huijuan and history writer Zhang Mingyang shared their feelings about participating in the "Reading for You" charity reading class. Ma Huijuan believes that bringing high-quality paper books to children in remote mountainous areas is an action of "light of the soul".
▲In June this year, writer Ma Huijuan brought the "Reading for You" reading and sharing class to the students of Yuanlong Village Primary School in Minning Town, Ningxia. Photo by Xu Qing
Zhang Mingyang expressed his appreciation for the donated book list of "Reading for You". The book list includes " To Kill a Mockingbird ", "Chu Ci", as well as "A Brief History of Time" and "Insects" "Glory and Dreams", even "Jobs Biography", " Three-Body ", "When the Stars of Humanity Shine" and "Naples Tetralogy" which have been very popular in the past two years, "This shows that donations are very thoughtful, and books are very High quality". Li Hongwei, director of the contemporary literature editorial office of
Writers Publishing House, said that the "Reading for You" charity donation action can also be an iterative model, adding a composition contest, inviting writers and editors to select excellent articles, and the reward is to invite children to live with them. Participate in summer camp in different places and experience different life.
There are also many well-known writers who have participated in the reading classes of Pinduoduo's "Reading for You" charity donation action, such as Li Xiuwen , chairman of Hubei Writers Association, Dai Bing, vice chairman of Guizhou Writers Association, Lei Pingyang, , Hugo, winner of the Lu Xun Literature Prize Award winner Hao Jingfang , member of Shanghai Writers Association Zuozuo, children's writer Liu Fangfang, etc.
For more than a year, Pinduoduo's "Reading for You" charity donation campaign has continued to enter remote plateaus, mountainous areas, and villages, donating books to children in primary and secondary schools, and inviting well-known domestic writers, scholars, and children. Read together. Since its launch in Liangshan Yi Autonomous Prefecture, Sichuan Province in April 2021, the footprints of "Reading for You" have spread all over Tibet, Xinjiang, Gansu, Qinghai, Ningxia, Guizhou, Shaanxi, Anhui, Yunnan, Hubei, Jiangxi and other places in mountainous primary and secondary schools, So far, special schools have donated 300,000 books.
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"Reading for You" charity donation action has spread to remote primary and secondary schools and special schools in more than ten provinces and autonomous regions across the country, and has donated 300,000 books so far. Photo by Chen Yihang
Iteration of "Affordable Genuine Public Welfare Alliance"Calling for multi-party governance to promote the development of the publishing industry
How to do a good job in intellectual property protection and promote the healthy and sound development of the publishing industry is also one of the important topics of this seminar. Commercial Press, People's Posts and Telecommunications Publishing House, Writers Publishing House , Chongqing Publishing House , Tiandi Publishing House and other domestic mainstream publishing houses, high-quality book brands such as Utopia, New Classics, Motie, Guomai, Duike, etc. , and book distributors such as Dangdang, Boku.com, Xinhua Wenxuan and other book distributors put forward constructive comments and suggestions at the meeting.
In April 2021, Pinduoduo, together with Shanghai Century Publishing Group , Dangdang.com , Motie Culture and other publishers and book dealers, launched the "Affordable Genuine Public Welfare Alliance", hoping to accelerate the development of the affordable genuine book market. Meet the knowledge consumption needs of more emerging reading groups.
is a member of the "Affordable Genuine Public Welfare Alliance", and will carry out in-depth cooperation with Pinduoduo in three aspects, including: online sales under the advice of Pinduoduo's operation strategy; in response to new problems faced by domestic e-commerce intellectual property rights, Jointly carry out industry research, strengthen joint governance; strengthen public welfare cooperation such as sending books to the countryside.
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In the fourth season "Duoduo Reading Month" event, the official flagship store of Ideal Country Books sold more than 20,000 pieces; "Ancient Egypt "Book of the Dead" " Geometric Original " recommended by the Commercial Press, etc. The book became a hot-selling item. Li Ping, the relevant person in charge of the Marketing Center of
Commercial Press, said that the "Duoduo Reading Month" subsidy is very strong, and various modes are used to attract high-quality books, which has achieved an increase in sales, and the selection of products on the platform is very professional. It reflects the sincerity of the platform's official support for the genuine version, and the industry governance has a long way to go. It is hoped that all parties will make greater efforts in intellectual copyright protection. Yan Ming, the relevant person in charge of
People's Posts and Telecommunications Publishing House, said that in the past few years, the official flag of the company has achieved a breakthrough growth in Pinduoduo. Through the reading month, he realized that classic academic works such as "Social Psychology" can also become popular. We hope to join hands with Pinduoduo to continue to create a healthy and benign development environment. Zhao Meng, the relevant person in charge of
Chongqing Publishing House, revealed that by participating in two "Reading a lot" activities, the publisher's books in literature, social sciences, philosophy and other sub-fields have achieved very high sales. The Art of Motorcycle Maintenance " and "The Outline of Chinese History" are among the most popular bibliographies. Xu Yang, general manager of
Sichuan Winxuan Online E-Commerce Co., Ltd., said that supporting genuine books is the social responsibility of relevant companies. Xinhua Winshare and Pinduoduo have made extensive cooperation in maintaining industry order and expanding operations, and the results are very significant so far. Zhang Yiping, sales director of
Guomai, believes that "Duoduo Reading Month" plays an increasingly important role in the industry in terms of popularity, influence, and sales contribution to merchants. We hope to maintain linkage with Pinduoduo in jointly maintaining market order and maintaining intellectual property rights. Wang Yuan, director of the operation and management department of
grinding iron culture, said that in the past two years, the industry has seen Pinduoduo's efforts to combat piracy, support and subsidize genuine books, and hope to make persistent efforts. In the next step, Motie hopes to strengthen cooperation with Pinduoduo on social value, and actively participate in public welfare actions such as "Reading for You".
It is understood that recently, Pinduoduo has further upgraded the knowledge protection platform, developed the "Book Standard Library" system, and formed a work pattern of "two groups, two lines of defense, and multi-party linkage" in book governance, including optimizing intellectual property platform governance. System, establish a "grey list" system for businesses, continue to optimize the response time for complaints and reports, build an active prevention and control system, continue to monitor and review and regularly spot checks, "serve intellectual property and its inclusiveness with more effective governance methods, and serve Author rights and social benefits".
Liu Xiaochun, executive director of the Internet Law Research Center of the University of Chinese Academy of Social Sciences, expressed her appreciation for the model of the "Duoduo Reading Month" and the affordable genuine public welfare alliance. She believes that price subsidies and traffic support are changes to the production and circulation mode of genuine books. An effective way to support genuine development. At the same time, it is suggested that from the perspective of intellectual property protection and platform governance, on the one hand, proactive prevention and control, and on the other hand, post rights protection, establish a green rights protection channel for rights holders and publishing houses, including online and offline joint governance, etc., to promote the publishing industry healthy development.
PinduoThe relevant person in charge said that under the guidance of the government, regulatory agencies, and industry associations, the platform hopes to maintain good communication with writers, publishers, and the intellectual property community, and to further support affordable genuine public welfare undertakings and jointly crack down on intellectual property infringement . , to help knowledge inclusiveness make greater efforts.
