, in September, the literary film " Hidden Into the Dust " came to a perfect end, with a total of 110 million "amazing" box office results.
In fact, if it is amazing, the figure of 110 million is nothing at all for a hit movie with a box office of several billions, and it is even a bit "shabby".
But for the current situation of the domestic film industry, which is more commercial and less literary, this rural theme and the main creative team, except for the heroine Haiqing , are all unknown and niche literary films. This achievement is enough. .
So, the box office of the movie is settled, how much can Li Ruijun , the nameless "poor boy" director from the countryside, get a share?
is not a sell-off, there is no difference without comparison, only by first understanding how miserable Li Ruijun's previous movies were, and how difficult it was for him to achieve today's results, the final figures should be more meaningful.
01 Smooth sailing, looking forward to the future
Li Ruijun was born in 1983 , the birthplace is the background of the story in the movie - Huaqiangzi Village, Gaotai County, Zhangye City, Gansu Province.
grew up in the same way as any rural child. The only difference between
should be that he has a father who is a teacher, and his family has a "cultural atmosphere" that ordinary rural families do not have.
In 1997, 14-year-old Li Ruijun transferred to the county town to study with his father's work transfer. Only during the winter and summer vacations can he return to the familiar and friendly rural life. At the time of
, he probably had awakened the seeds of art in his body and began to be interested in art and music.
Later, this rural child from the countryside was admitted to Shanxi Media College (the other two are Communication University of China , Zhejiang Media College ), which is ranked among the three major media colleges in China, and studied film. Advertising professional. Although
's main business is "shooting commercials", the basic subjects he learns are no different from those of the regular directing department, and he also needs to constantly observe and learn excellent film works at home and abroad.
And in the process, Li Ruijun "dropped" in, plunged into the library and reference room, obsessed with going back and forth in the world of light and shadow, but couldn't get it.
In 2003, Li Ruijun graduated. This young man from Northwest China, who has confirmed that the film is his lifelong career, certainly hopes to try his hand in the film field.
But he also understands that it is impossible, so he can only choose "curve to save the country", looking for opportunities while applying for jobs.
was first recommended by alumni, and worked in a TV station for three years, filming, editing, and videography. Although he was making wedding dresses for people, he had something to do with movies.
At the same time, he started to write the script "Summer Solstice" by himself, and after finishing it, he looked for investment everywhere. Hard work pays off, and some people are willing to invest 400,000 yuan.
He was overjoyed and hurried to form a team with an ambitious plan to go big.
02 Unfavorable apprenticeship, loss of money and debt
However, everyone can guess what happens next, how can things in the world be so easy. When everything is in place and only owes Dongfeng, investors are unchained and refuse to invest.
had no choice but to patch things together, but in the end there was still a gap of 300,000 yuan that could not be filled, which made Li Ruijun like a fire.
At the critical moment, only blood relatives could not bear to stand by. His parents took out the hundreds of thousands of old people who were going to buy a house in the county, and like Yang Xun mother in "Big River", they asked the villagers to lend money to their son to start a business. It seems to have solved Li Ruijun's urgent needs.
Although Li Ruijun felt guilty, but the newborn calf was not afraid of tigers, he encouraged himself to say that the difficulties were only temporary, and when the film was sold and sold, he would pay back the hard-earned money of his parents and fellow villagers.
He made a promise to his parents: repayment in one year!
is yet another however, and as you can guess, he failed to honor his one-year repayment guarantee.
The movie "Summer Solstice" was launched in August 2006 and finished in November, and it took more than three months.In time, Li Ruijun encountered countless problems: weak script, tight funds, and troublesome personnel management problems... With no way out, he could only grit his teeth and work hard, but in the end, the film suffered a terrible loss. 300,000 yuan in foreign debt. Of course,
still has some gains. Li Ruijun not only accumulated valuable experience through this, but also met like-minded life partner Zhang Min (played by the female clothing stall owner in "Hidden in the Dust"). Li Ruijun went through a stressful, anxious day and night, often wandering outside without sleep in the middle of the night.
is worried that his parents will be charged for debts. He works odd jobs everywhere to make money. He takes everything from weddings, auto shows and conferences. He calls back to repay the debt as soon as he has some money on hand.
was embarrassed to eat the cheapest double-cooked pork rice bowl for two months.
Ordinary people have suffered heavy setbacks when they first tried their skills. Most of them were bitten by snakes for ten years and were afraid of the rope. Since then, they have died down and "hidden into the dust", and have no ambition to make a comeback.
The difference between successful people and ordinary people is that they often regard failure as a textbook and setbacks as a whetstone to sharpen the edge. They pursue their dreams and never forget their original aspirations.
Li Ruijun is such a person who doesn't look back when he hits the south wall, and who doesn't look back when he hits the south wall.
While he was working part-time to pay off his debts, he was still obsessed with his movie dream.
04 made an extraordinary move. After three years of Dawning's first
, in 2009, Li Ruijun's second film "Old Donkey Head" started filming, showing the touching story of a left-behind old man in the countryside who used his own power to control the desert.
Li Ruijun fully learned the lesson this time. He patiently enriched the script, perfected the details, and worked hard to consolidate the preliminary work.
But the real progress and breakthrough is that he returned to his hometown and began to try to recruit relatives and friends, and train these ordinary farmers who were afraid of the camera at first to become amateur "actors" who are relaxed and comfortable in front of the camera.
did not invite professional actors or as few as possible, plus the equipment and props deliberately kept the cost down, the final film cost only 300,000 yuan in total.
spent little but achieved gratifying results. In the end, "Old Donkey Head" not only participated in the Rotterdam Film Festival script venture capital competition and won a prize of 30,000 yuan, but also received a shortlist notification for the Berlin Film Festival Forum.
This not only boosted Li Ruijun's confidence, he felt that he had found the right path, and even the villagers in his hometown changed their views on him and began to play his "voluntary actor" with great interest. The small success of
has made Li Ruijun's directing journey a little smoother than before. In 2012 and 2014, 's "Tell them, I went by white crane " and "'s house in a place with lush water and grass " Filmed separately.
In 2017, " passing the future " came out. Li Ruijun's four works are all low-budget films, and the total cost does not exceed 4 million yuan. This is too shabby for a large investment of hundreds of millions of dollars.
But there is no way, lack of capital injection, this is destined to be a difficult predicament for the unknown director to break through.
However, Li Ruijun persisted step by step and gradually became a "non-famous director" in the industry. Because
has been rooted in the local area for a long time, a simple but full-fledged film gradually took shape in Li Ruijun's heart, that is "Hidden in the Dust".
05 After ten years of sharpening his sword, he succeeded once
In 2019, he completed the script, and at the end of the year, he returned to his hometown, Huaqiangzi Village, Zhangye to start preliminary preparations.
In March 2020, "Hidden in the Dust" officially launched.
This time, the successful experience of "Old Donkey's Head" has been further carried forward. "Non-professional actors" such as Li Ruijun's parents, wife, aunt, cousin, and cousin have appeared in battle and showed their talents. The biggest highlight of
is the male protagonist "Ma Youtie" played by his uncle Wu Renlin. The performance is so vivid that no trace of performance can be seen at all.
Due to the epidemic, the film took a whole year to complete before it was finally completed.
On July 8, 2022, "Hidden in the Dust" was officially launched.
actually includes investors, producers, and even Li Ruijun and his wife, who should not have much hope for this movie. After all, the current situation of domestic theater line art films has been in recession for a long time. Even if word of mouth is flying up and international awards are won, most of them cannot change their applause. The dilemma of calling.
, not to mention such a niche theme directed by an unknown director that reflects the living conditions of farmers in the northwest, which is neither cool nor hilarious, it is estimated that if you can make a small profit of 1,800,000, you will have to chant Buddha. Although
is famous for Haiqing, it is only limited to the TV drama market, and the movie's box office appeal is limited after all.
However, what I didn't expect was that after the film was released, various film and television entertainment bloggers began to post recommendations, and "Hidden in the Dust" began to become famous.
06 After all the hard work, famous Lida
On August 9th, the movie began to be launched on the video website again. But what is surprising is that the box office of the movie "Hidden in the Dust" screened online is still strong, all the way to counterattack to the final offline 110 million yuan. What is even more gratifying for
is that this film was once again shortlisted for the main competition unit of the Golden Bear Award at the 72nd Berlin Film Festival.
investigates the reason for its success, the tenacity of the rural villagers in the northwest in harsh living conditions and the protection of love and beauty despite the hardships, and the trickling human warmth between the poor and disabled men and women at the bottom is the reason. In this world with a barren soul, it is the real reason for people to be tempted and even unable to help themselves.
is a sincere film made with heart, and finally moved countless hearts with sincerity.
wrote here, the answer should be revealed: "Hidden in the Dust" is a big hit as a literary film, how much can Li Ruijun share as a director?
According to professional analysis, "Hidden in the Dust" earned a total of 40 million yuan at the box office of 110 million yuan, after deducting value-added tax, cinema dividends, and publicity expenses. Director Li Ruijun can get three shares in total, and the profit is nearly 1,000 yuan. Ten thousand. One of
's bonuses was 6 million as the director of the film.
The second is that Hucheng No. 7 (Beijing) Culture Media Co., Ltd. under the name of Li Ruijun invested 500,000 in the film, and received 2.5 million dividends according to the proportion.
The third is that the company under Li Ruijun's name participated in the filming work and received 500,000 dividends.
From this point of view, after ten years of sharpening a sword, the success of "Hidden in the Dust" finally enabled the unknown director Li Ruijun to truly achieve a counterattack in his life. However, I believe that the increase in wealth should be the second most important to him. For this young director who has always adhered to his original intention and never changed his original intention, the most important thing is that after breaking through countless restrictions, he finally obtained a broader and freer Art world.
will no longer have to worry about money when he makes movies in the future.
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