Author: Xiaoyan
Editor: Nuer Hachi
At the beginning of September, National Film Bureau has announced the completion of the filing and project approval of national movie scripts (outline) from January to June. , a total of 39 "animated films" were approved, including 4 in January, 15 in February, 9 in March, and 11 in May. Covering "Nezha's Devil Child in the Sea", "Dartman", "Please eat red beans! " and other works.
The number of projects approved has hit a new "low", and the box office performance of animated films is also lacking
In terms of the overall number, the 39 films in the first half of this year are the first half with the smallest number of animated films in the country in the past five years, and even less than the first half of last year There are more than 10 copies, and in the first half of 2019 and 2020, this number exceeded 70.
Lei Bao previously reported by on that in the recent summer market, animation movies declined in terms of number, total box office, and proportion of total box office.
has 16 animation and parent-child movies in this summer, 22, 22, and 26 in 2018, 2019, and 2021, respectively. In terms of the total box office contribution of this type of movies, this summer’s file is 990 million, hitting a record high in 2017. -The "worst data" in recent years (excluding 2020) in 2022, and the box office of more than 1.5 billion in the same period last year. In addition, animation and parent-child films contributed 10.9% of the total box office in the summer (excluding "Mozart in Outer Space"), which was much lower than last year's 20.7% and 2019's 34.6%. At the same time,
, "2022 Summer Movie Data Insights" shows that the supply of animation-themed movies in the 2020-2022 summer season is lower than the 2017-2019 average, and there is a market gap to a certain extent. This is related to the decline in animation production capacity and the difficulty in determining the schedule in the three years since the epidemic.
In addition to animated films, the overall domestic box office situation this year is not optimistic. According to Maoyan Professional Edition data, as of 18:00 on September 12, the total box office (including pre-sale) of the Chinese film market in 2022 will reach 25.089 billion yuan . In 2021, it will take only nearly 6 months for the film box office to break through 25 billion yuan. In addition to this, the total box office of domestic films in the first half of this year was 17.180 billion yuan, a year-on-year decrease of 37.68%, a record low in the past 8 years (except 2020), and the box office from March to May was less than 1 billion yuan. The number of moviegoers was 398 million, a year-on-year decrease of over 40%. However, with the effective control of the epidemic, the operating rate of theaters nationwide recovered to around 80% by the end of June.
's Mid-Autumn Festival just ended yesterday, the total domestic box office reached 370 million yuan, and in the same period of 2019-2021, the box office was 8.03, 7.44 (10.1, 1 day), and 499 million respectively. Among the top three scheduled box office, the animated film "New God List: Yang Jian" produced by Chaiguang Films, Bilibili Films, Douyin Culture, etc. ranks second with 44.0998 million scheduled box office results, and it has been released for 26 days. , the total box office was 434 million yuan, and the Douban score was 7.0.
About works: The number of works on mythology and history is still considerable, and there are more IP adaptations and sequels in the series.
returns to the project animation film. Following the 86 project animation films in 2021, 22 are mythology and historical themes , this year Among the 39 animated films approved in the first half of the year, the "myth craze" is still continuing:
has won over 5 billion box office "explosive" animated films " Nezha's Devil Child Comes into the World " sequel "Nezhazhi" "The Devil in the Sea" has been successfully approved. The screenwriter is Yang Yu, the director of Dumplings . The story outline of the film only reveals that it will tell about the encounters in the process of reshaping Nezha and Ao Bing after the catastrophe. A lot of difficulties. The film is produced by Chengdu Cocoa Bean Animation Film and Television Co., Ltd., Chengdu Free Realm Culture Media Co., Ltd. and Chengdu Light AnimationCo., Ltd. three companies jointly filed, of which the ultimate beneficiaries of the first two companies are dumplings, and the third company is a wholly-owned subsidiary of Enlight Pictures.
"Blood Erlangshen" was filed by Huomao Film and Television Culture Media (Shanghai) Co., Ltd. and the screenwriter was Peng Kexin. According to the outline, the film involves characters such as Taijinxing, Erlangshen Yang Jian, Li Jing, etc. Peng Kexin once participated in the animated film "Luo Xiaoheiji" (released in 2019) and the screenwriting work of "Shukbeta: Pentagram" (unreleased).
"Youth Lei Zhenzi" was filed by Sunac Future Film and Television Culture Media (Beijing) Co., Ltd., a subsidiary of Sunac , and Ding Ding and Bao Ou served as screenwriters. Ding Ding is one of the screenwriters of films such as " Kung Fu Panda 3", "Snowman Romance", " Duck Duck ", and Bao Ou is also one of the screenwriters of the latter two animated films. The film mainly tells the story of Lei Zhenzi's fearless journey with Nezha, Yang Jian, Ayu and other young heroes to rescue Ji Chang and stop King Zhou's plan to destroy the world.
"Lin Mo" is the world's first three-dimensional animation film with " Mazu " as its theme. It was filed by Fujian Xianwei Film and Television Culture Co., Ltd. Its promotional film was previously released at the 5th World Mazu Culture Forum. It is shown that the film is jointly produced by Shanghai Duoling October Culture and Mi Li Films, which has produced animation films such as "Dragon Nest: Dawnbreaker" and "The Throne of the Elf".
"Liu Hai Playing Golden Toad" was filed by Shanghai Yijia Film and Television Media Co., Ltd. The film is based on Chinese folklore stories from Taoist ; The story of Li Bing, a water conservator during the Warring States Period, who fell in love with the evil dragon when his daughter fell in love with the dragon when he controlled the water in the Minjiang River, which triggered a war between humans and dragons. The filing party of
"Chang'an 30,000 Miles" is Shanghai Chasing Light Film Co., Ltd., the screenwriter is Wang Wei , Wang Wei is the founder of Chasing Light Animation , and holds 95% of the shares of the filing company, which is also "" Cat and Peach Blossom Land " (released in 2018, box office 21.799 million), " Atang Adventure " (released in 2017, box office 30.389 million), " Little Door God " (released in 2016, box office 78.667 million) and other animated films director and screenwriter.
It is understood that the synopsis of the film is that a few years after the Anshi Rebellion, the Tubo army invaded the southwest, and the Tang Jiedushi Gao Shi was unfavorable. Chang'an is in jeopardy. Gao Shi, who was trapped in the lonely city, recalled his life with Li Bai and Li Bai to the eunuch. It is expected to be released in the summer of 2023. Among the 39 animated films approved by
in the first half of the year, including "Nezha's Devil in the Sea", there are a total of 12 IP adaptations or sequels:
" Mountains, Rivers, Society and Jitu " according to the Chinese Taiwan cartoonist Yuezang ( Sun Tianyong) is adapted from the comic of the same name, and was filed by Beijing Heqi Hemei Culture Media Co., Ltd. The comic has a score of 9.8 on Tencent Animation , a popularity value of 1.6 billion, and a collection of 320,000. The 3D animation of the same name adapted by it was jointly produced by Tencent Animation and bilibili, and produced by Shenzhen Mystery Tan Animation. It was launched in October 2018. At present, the popularity of Tencent video is 2875, and the Douban score is 6.5.
"Please eat red beans! ” was filed by Guangzhou Animation Co., Ltd. in 1995. The founder of the company is also the creator of the “Red Bean” IP, Zhu Zhiyi, as the screenwriter. "Please eat red beans! The first season of the animated series was first launched on bilibili in July 2018. Up to now, it has launched a total of 58 episodes in 6 series, with a cumulative playback volume of over 210 million times, and the B station score of each season is above 9.7 points. The excellent broadcast performance also made the angel round of 1995 Animation come from Station B. Since then, the company has received investment from Jixiang Capital. Currently, the two hold 17.6% and 16.7% of the shares of 1995 Animation respectively. This animated movie was in production as early as September 2020, and therefore the update of the drama was suspended for nearly two years.
"Bartman" was filed by Dongyuan Culture (Wuxi) Co., Ltd., and Cheng Jun was the screenwriter. The original manga of the same name was Xu Xianzhe's hard-core martial arts comic, which was first serialized on 's new comic app on July 1, 2015, and attracted a large number of readers with its tough and delicate style and relaxed plot. . in TencentThe comic has a score of 9.9, a popularity value of 700 million, and a collection of 290,000. The online animation series of the same name adapted from this comic is one of the key works of the Tencent 2022 animation list. It is produced by Penguin Film and Television , produced by colored pencils, and will be broadcast exclusively on Tencent Video. In terms of
's sequel, "Daily Youth" is the second animated film in the "China Youth Universe" series announced by Beijing. .
's "Daily Youth" is adapted from the novel "The Man Chasing the Sun". It tells the difficult choice of a young man chasing the sun in front of his future and love. The screenwriter is Zhang Miao , the founder of Beijing Wonderful. Zhang Miao is a well-known producer and distributor. He has been deeply involved in the work of many popular live-action films such as "Wolf Warrior 2", "Hello, Li Huanying ", " I'm not the God of Medicine ". The record party of "Daily Youth" also has Yidong Culture, which is also one of the producers of the animated film "Lion Boy".
was released at the end of July this year, the first Sanxingdui animated film "Crazy! Guibao's Samsung Treasures was filed by Beijing Qitonghong Culture Communication Co., Ltd. Its cartoon is a subsidiary of Xiangyuan Culture . It is an old animation company established as early as 2002. "The Adventures of the Mysterious World " and other well-known animation works.
In 2021, " Journey to the West: Rebirth of the Demon King " produced by
will be released in the Qingming file that year, and won a box office of 114 million yuan. The predecessor of the Guibao series, " Guibao's Hilarious Breaking into the Universe " was released in 2015 and received a box office of 64.254 million yuan.
"Pig Man Movie·Racing City" is the 8th big movie created by Yongsheng animation for the "Pig Man" IP. In previous works, " Pig Man Movie · Dinosaur Diary " It was released on May 1 last year and received a box office of 79.319 million yuan, making it the highest-grossing movie of this IP animation. The seventh "Pig Man Movie: Ocean Diary" was released on August 6 and received a box office of 28.684 million yuan.
" New Big Head Son and Small Head Dad 5 My Alien Friends " was filed by CCTV Animation Group Co., Ltd. Before that, the box office of "The Secret Plan of New Big Head Son and Small Head Dad" released in 2014 was 4244.1 10,000. The "New Big Head Son and Little Head Dad 2: A Talent in One Day" released in 2016 had a box office of 90.54 million, 2018's "New Big Head Son and Little Head Dad 3: Russian Adventures" and "New Big Head" released in 2021. The box office of Son and Little Head Dad 4: Perfect Dad reached 158 million yuan and 93.28 million yuan respectively. From this point of view, this series of animated films has a certain box office appeal.
"Steel Flying Dragon: The Creation Hero" was filed by Guangdong Shengge Media Co., Ltd. The IP of "Steel Flying Dragon" was first broadcast in 2012. Currently, there are movies, animation series and other genre works. Goodbye Ultraman " and "Steel Flying Dragon: Ultraman Rise" earned 40.796 million yuan and 44.657 million yuan at the box office respectively.
In addition, "The Little Mermaid: The Legend of the Sea Monster" was filed by Hebei Yuguo Film Co., Ltd., and "I Am Tyrannosaurus Rex 3" was published by "The Little Mermaid's Fantastic Adventure", the predecessor of "The Little Mermaid: The Sea Monster". One of the co-distributors, Beijing Dimeng Film Co., Ltd., filed for the record. "The Little Mermaid's Fantastic Adventure" will be released in April 2021 and will be re-released in April 2022, with a total box office of 14.004 million yuan; "Magic Mouse Paradise: Mysterious Magic Ball" was filed by Zhejiang Fengshang Ruizhi Film and Television Co., Ltd., June 1 The released animated film "Magic Mouse Paradise" was also produced by companies such as Fengshang Ruizhi, and received a box office of 4.222 million yuan.
About the company: more than 10 animation films are in progress, Beijing is creating a wonderful "Chinese Youth Universe", 2 new Sunac Culture records, and 7 cartoons. In half a year, another animated film "Jun Xin, My Heart" was also filed. The film tells the story of a pair of beloved lovers, Qing Yun and Jun Yi, who were able to pass through life and death with the help of the fox spirit, and were able to stay together. Life seems to have come to an endbleak love story. In addition, the latest semi-annual report of
pointed out that the company's animation film business has made new progress, and the newly established "Light Animation" label is mainly engaged in the development of the Chinese myth universe. At present, important results have been achieved, and the myth has been initially constructed. The world view of the universe, the framework of key figures and events, and some specific projects are already being created; at the same time, the close cooperation between Color Bar House and the invested companies on the project is also progressing smoothly.
specific animation business. The sci-fi and adventure animation film " rushes out of the earth " was released on July 16, and the current box office is 10.058 million, which is not very optimistic. Animated movies that are expected to be released during the year also include " Deep Sea ", "Tea No. 2" and "Heavy Rain", the number of which is likely to be the highest in history; Works such as " Xiaoqian " and "Suofeng" are in production, "Journey to the West: The Great Sage Havoc in Heaven", "Jiang Ziya 2", "Phoenix", "The Last Kuiba", "Eight Immortals Crossing the Sea", " Dali Temple Log ", etc. Animated films are still in the early planning stage. In the first half of this year,
's Caitiaowu invested in the animation company Magic Animation, holding 30% of the shares.
Let’s look at the “Light Chasing Animation” with stable production capacity. In addition to the animated film “New Gods List: Yang Jian” released this year, since 2016 (except 2020), Light Chasing Animation has released works every year, and it is expected to be released in 2023. The new work "Chang'an Thirty Thousand Miles" no longer tells traditional Chinese myths and stories, but focuses on history and Li Bai.
Next is Beijing exciting.
Beijing Jingjing has now become a subsidiary of A-share listed film and television company Bainaqiancheng (formerly known as Hualu Baina ). According to Bainaqiancheng's 2022 semi-annual report, its animation business mainly includes animation film and television and animation themes Live-action film, animation IP development and operation business, etc. The company will build a series of movies in the direction of animation of "China Youth Universe" with the reputation of "Lion Boy". The company's main investment animation film "Lion Boy 2" is currently in the early stage of development, and "Sword Casting Boy" and "Daily Boy" are also in the early stage of preparation.
In addition, the company's major cinema films such as "Heroes of Dunhuang", "Demining Force" (tentative name) and "Great Expectations" (tentative name) have completed the filing and entered the preparatory stage.
Let's look at the cartoons of Xiangyuan Culture's subsidiary mentioned above, in addition to the already released "Crazy! Guibao's Three Star Treasures", Xiangyuan Culture's 2021 annual report shows that its key projects in 2022 also include another 7 animated films, 5 of which are in the planning stage, 1 in the pre-production stage, and 1 in the pre-production stage. In the middle of the production, the company's participation methods are all main investment and production. Regarding Sunac Culture,
has filed two animated films "Youth Lei Zhenzi" and "Detective Chang'an" in the first half of the year. On August 13th,
also released the animated film " Shan Hai Jing: Goodbye Monster ". The box office was 37.818 million yuan. In fact, Sunac has been in the animation industry for a long time. Its Dream City Culture owns well-known animation IPs such as Ali and Luo Xiaohei, and its animation studio Base Animation originally developed, produced and co-produced the first animation film " Wishing Dragon ". " has achieved a box office of 168 million yuan.
Tianjin Grinding Iron Entertainment Co., Ltd. has filed the animated film "A Hundred Years of Harmony". The company is a film and television production company, with IP development as the core, relying on the original works resources of Grinding Iron Books , to adapt and adapt IP works. Film development and production, production and distribution of film works include " young you ", " Wukong legend ", "passing from your world", etc. Its cartoon Q1 archived animation film "Guibao: Hilarious Universe" is also produced by the company. Produced.
In addition to the above animation works, according to the lighthouse professional version, there are currently "The Great Sage Conquering the Demon" (produced by Henan Xiguo Animation Co., Ltd.), "Havoc in the Animation City" ( Shanghai Art Film Studio Co., Ltd. Produced) , "Falling Dust" (produced by Guangdong Yongsheng Animation Co., Ltd., , etc.), "Kung Fu King's Cute Tiger Up the Mountain" (produced by Zhejiang Fengshang Ruizhi Film and Television Co., Ltd., etc.), "Bajie: The Canopy Lower Realm" (Beijing Huanyu Xingman Culture Communication Co., Ltd., etc.), "Monkey King: The Devil Monkey" (Yingle Culture Media Co., Ltd.Animated film works such as the Company, etc.) have displayed relevant interface information, and they should be released one after another in the future. At first glance, mythological themes and character animation are still quite common.
